Generative AI's Most Prominent Skeptic Doubles Down

Generative AI critic Gary Marcus, speaks at the Web Summit Vancouver 2025 tech conference in Vancouver Canada. Don MacKinnon / AFP
Generative AI critic Gary Marcus, speaks at the Web Summit Vancouver 2025 tech conference in Vancouver Canada. Don MacKinnon / AFP
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Generative AI's Most Prominent Skeptic Doubles Down

Generative AI critic Gary Marcus, speaks at the Web Summit Vancouver 2025 tech conference in Vancouver Canada. Don MacKinnon / AFP
Generative AI critic Gary Marcus, speaks at the Web Summit Vancouver 2025 tech conference in Vancouver Canada. Don MacKinnon / AFP

Two and a half years since ChatGPT rocked the world, scientist and writer Gary Marcus still remains generative artificial intelligence's great skeptic, playing a counter-narrative to Silicon Valley's AI true believers.

Marcus became a prominent figure of the AI revolution in 2023, when he sat beside OpenAI chief Sam Altman at a Senate hearing in Washington as both men urged politicians to take the technology seriously and consider regulation, AFP said.

Much has changed since then. Altman has abandoned his calls for caution, instead teaming up with Japan's SoftBank and funds in the Middle East to propel his company to sky-high valuations as he tries to make ChatGPT the next era-defining tech behemoth.

"Sam's not getting money anymore from the Silicon Valley establishment," and his seeking funding from abroad is a sign of "desperation," Marcus told AFP on the sidelines of the Web Summit in Vancouver, Canada.

Marcus's criticism centers on a fundamental belief: generative AI, the predictive technology that churns out seemingly human-level content, is simply too flawed to be transformative.

The large language models (LLMs) that power these capabilities are inherently broken, he argues, and will never deliver on Silicon Valley's grand promises.

"I'm skeptical of AI as it is currently practiced," he said. "I think AI could have tremendous value, but LLMs are not the way there. And I think the companies running it are not mostly the best people in the world."

His skepticism stands in stark contrast to the prevailing mood at the Web Summit, where most conversations among 15,000 attendees focused on generative AI's seemingly infinite promise.

Many believe humanity stands on the cusp of achieving super intelligence or artificial general intelligence (AGI) technology that could match and even surpass human capability.

That optimism has driven OpenAI's valuation to $300 billion, unprecedented levels for a startup, with billionaire Elon Musk's xAI racing to keep pace.

Yet for all the hype, the practical gains remain limited.

The technology excels mainly at coding assistance for programmers and text generation for office work. AI-created images, while often entertaining, serve primarily as memes or deepfakes, offering little obvious benefit to society or business.

Marcus, a longtime New York University professor, champions a fundamentally different approach to building AI -- one he believes might actually achieve human-level intelligence in ways that current generative AI never will.

"One consequence of going all-in on LLMs is that any alternative approach that might be better gets starved out," he explained.

This tunnel vision will "cause a delay in getting to AI that can help us beyond just coding -- a waste of resources."

'Right answers matter'

Instead, Marcus advocates for neurosymbolic AI, an approach that attempts to rebuild human logic artificially rather than simply training computer models on vast datasets, as is done with ChatGPT and similar products like Google's Gemini or Anthropic's Claude.

He dismisses fears that generative AI will eliminate white-collar jobs, citing a simple reality: "There are too many white-collar jobs where getting the right answer actually matters."

This points to AI's most persistent problem: hallucinations, the technology's well-documented tendency to produce confident-sounding mistakes.

Even AI's strongest advocates acknowledge this flaw may be impossible to eliminate.

Marcus recalls a telling exchange from 2023 with LinkedIn founder Reid Hoffman, a Silicon Valley heavyweight: "He bet me any amount of money that hallucinations would go away in three months. I offered him $100,000 and he wouldn't take the bet."

Looking ahead, Marcus warns of a darker consequence once investors realize generative AI's limitations. Companies like OpenAI will inevitably monetize their most valuable asset: user data.

"The people who put in all this money will want their returns, and I think that's leading them toward surveillance," he said, pointing to Orwellian risks for society.

"They have all this private data, so they can sell that as a consolation prize."

Marcus acknowledges that generative AI will find useful applications in areas where occasional errors don't matter much.

"They're very useful for auto-complete on steroids: coding, brainstorming, and stuff like that," he said.

"But nobody's going to make much money off it because they're expensive to run, and everybody has the same product."



OpenAI Introducing Ads to ChatGPT

FILE PHOTO: OpenAI logo is seen in this illustration taken May 20, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: OpenAI logo is seen in this illustration taken May 20, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
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OpenAI Introducing Ads to ChatGPT

FILE PHOTO: OpenAI logo is seen in this illustration taken May 20, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: OpenAI logo is seen in this illustration taken May 20, 2024. REUTERS/Dado Ruvic/Illustration/File Photo

OpenAI announced Thursday it will begin testing advertisements on ChatGPT in the coming weeks, as the wildly popular artificial intelligence chatbot seeks to increase revenue to cover its soaring costs.

The ads will initially appear in the United States for free and lower-tier subscribers, the company said in a blog post outlining its long-anticipated move into advertising.

The integration of advertising has been a key question for generative AI chatbots, with companies largely reluctant to interrupt the user experience with ads.

But the exorbitant costs of running AI services may have forced OpenAI's hand.
Only a small percentage of its nearly one billion users pay for subscription services, putting pressure on the company to find new revenue sources.

Since ChatGPT's launch in 2022, OpenAI's valuation has soared to $500 billion in funding rounds -- higher than any other private company. Some expect it could go public with a trillion-dollar valuation.

But the ChatGPT maker burns through cash at a furious rate, mostly on the powerful computing required to deliver its services.

With its move, OpenAI brings its business model closer to tech giants Google and Meta, which have built advertising empires on the back of their free-to-use services.

Unlike OpenAI, those companies have massive advertising revenue to fund AI innovation -- with Amazon also building a solid ad business on its shopping and video streaming platforms.

"Ads aren't a distraction from the gen AI race; they're how OpenAI stays in it," said Jeremy Goldman, an analyst at Emarketer.

"If ChatGPT turns on ads, OpenAI is admitting something simple and consequential: the race isn't just about model quality anymore; it's about monetizing attention without poisoning trust," he added.

OpenAI's pivot comes as Google gains ground in the generative AI race, infusing services including Gmail, Maps and YouTube with AI features that -- in addition to its Gemini chatbot -- compete directly with ChatGPT.

To address concerns about its pivot into advertising, OpenAI pledged that ads would never influence ChatGPT's answers and that user conversations would remain private from advertisers.

"Ads do not influence the answers ChatGPT gives you," the company stated, according to AFP. "Answers are optimized based on what's most helpful to you. Ads are always separate and clearly labeled."

In an apparent reference to Meta, TikTok and Google's YouTube -- platforms accused of maximizing user engagement to boost ad views -- OpenAI said it would "not optimize for time spent in ChatGPT."

"We prioritize user trust and user experience over revenue," it added.

The commitment to user well-being is a sensitive issue for OpenAI, which has faced accusations of allowing ChatGPT to prioritize emotional engagement over safety, allegedly contributing to mental distress among some users.


US Allows Nvidia to Send Advanced AI Chips to China with Restrictions

An Nvidia logo and a computer motherboard appear in this illustration taken August 25, 2025. (Reuters)
An Nvidia logo and a computer motherboard appear in this illustration taken August 25, 2025. (Reuters)
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US Allows Nvidia to Send Advanced AI Chips to China with Restrictions

An Nvidia logo and a computer motherboard appear in this illustration taken August 25, 2025. (Reuters)
An Nvidia logo and a computer motherboard appear in this illustration taken August 25, 2025. (Reuters)

The US Commerce Department on Tuesday opened the door for Nvidia to sell advanced artificial intelligence chips in China with restrictions, following through on a policy shift announced last month by President Donald Trump.

The change would permit Nvidia to sell its powerful H200 chip to Chinese buyers if certain conditions are met -- including proof of "sufficient" US supply -- while sales of its most advanced processors would still be blocked.

However, uncertainty has grown over how much demand there will be from Chinese companies, as Beijing has reportedly been encouraging tech companies to use homegrown chips.

Chinese officials have informed some firms they would only approve buying H200 chips under special circumstances, such as development labs or university research, news website The Information reported Tuesday, citing people with knowledge of the situation.

The Information had previously reported that Chinese officials were calling on companies there to pause H200 purchases while they deliberated requiring them to buy a certain ratio of AI chips made by Nvidia rivals in China.

In its official update on Tuesday, the US Commerce Department's Bureau of Industry and Security said it had changed the licensing review policy for H200 and similar chips from a presumption of denial to handling applications case-by-case.

Trump announced in December an agreement with Chinese President Xi Jinping to allow Nvidia to export its H200 chips to China, with the US government getting a 25-percent cut of sales.

The move marked a significant shift in US export policy for advanced AI chips, which Joe Biden's administration had heavily restricted over national security concerns about Chinese military applications.

Democrats in Congress have criticized the move as a huge mistake that will help China's military and economy.

- Chinese chips -

Nvidia chief executive Jensen Huang has advocated for the company to be allowed to sell some of its more advanced chips in China, arguing the importance of AI systems around the world being built on US technology.

The chips -- graphic processing units or GPUs -- are used to train the AI models that are the bedrock of the generative AI revolution launched with the release of ChatGPT in 2022.

The GPU sector is dominated by Nvidia, now the world's most valuable company thanks to frenzied global demand and optimism for AI.

H200s are roughly 18 months behind the US company's most state-of-the-art offerings, which will still be off-limits to China.

Nvidia's Huang has repeatedly warned that China is just "nanoseconds behind" the United States as it accelerates the development of domestically produced advanced chips.

On Wednesday, leading Chinese AI startup Zhipu said it had used homegrown Huawei chips to train its new image generator.

Zhipu AI described its tool as "the first state-of-the-art multimodal model to complete the entire training process on a domestically produced chip".

The startup went public in Hong Kong last week and its shares have since soared 75 percent -- one of several dazzling recent initial public offerings by Chinese chip and generative AI companies, as high hopes for the sector outweigh concerns of a potential market crash.


Apple Rolls Out Creator Studio to Boost Services Push, Adds AI Features

A customer compares his old iPhone with the newly launched iPhone 17 pro max at an Apple retail store in Delhi, India, September 19, 2025. (Reuters)
A customer compares his old iPhone with the newly launched iPhone 17 pro max at an Apple retail store in Delhi, India, September 19, 2025. (Reuters)
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Apple Rolls Out Creator Studio to Boost Services Push, Adds AI Features

A customer compares his old iPhone with the newly launched iPhone 17 pro max at an Apple retail store in Delhi, India, September 19, 2025. (Reuters)
A customer compares his old iPhone with the newly launched iPhone 17 pro max at an Apple retail store in Delhi, India, September 19, 2025. (Reuters)

Apple on Tuesday unveiled Apple Creator Studio, a new subscription bundle of professional creative software priced at $12.99 a month or $129 a year, as the iPhone maker steps up its push into paid services for creators, students and professionals.

The company has used its services business, which includes its Apple ‌Music and ‌iCloud services, to drive ‌growth ⁠in recent ‌years, helping counter slower hardware growth and generate recurring revenue.

Apple Creator Studio bundles some of the company's best-known creative tools into a single subscription, including Final Cut Pro, Logic Pro ⁠and Pixelmator Pro across Mac and iPad.

The ‌package also adds premium ‍content and ‍new AI-powered features to Apple's productivity apps ‍Keynote, Pages and Numbers, while digital whiteboarding app Freeform will gain enhanced features later.

Final Cut Pro will offer new tools such as transcript-based search, visual search and beat detection to ⁠speed up video editing, while Logic Pro introduces AI-powered features like Synth Player and Chord ID to assist with music creation.

The company's Photoshop-alternative Pixelmator Pro will be available on iPad for the first time and will offer Apple Pencil support.

The subscription launches January 28 on ‌the App Store, Apple said.