Nvidia’s Huang Says Society Needs ‘New Social Norms’ in the Age of AI

 Jensen Huang, president and CEO of Nvidia, laughs during an interview before a groundbreaking ceremony for an expansion of Coherent's manufacturing facility on Tuesday, June 16, 2026, in Sherman, Texas. (AP)
Jensen Huang, president and CEO of Nvidia, laughs during an interview before a groundbreaking ceremony for an expansion of Coherent's manufacturing facility on Tuesday, June 16, 2026, in Sherman, Texas. (AP)
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Nvidia’s Huang Says Society Needs ‘New Social Norms’ in the Age of AI

 Jensen Huang, president and CEO of Nvidia, laughs during an interview before a groundbreaking ceremony for an expansion of Coherent's manufacturing facility on Tuesday, June 16, 2026, in Sherman, Texas. (AP)
Jensen Huang, president and CEO of Nvidia, laughs during an interview before a groundbreaking ceremony for an expansion of Coherent's manufacturing facility on Tuesday, June 16, 2026, in Sherman, Texas. (AP)

Nvidia CEO Jensen Huang — whose work helped propel artificial intelligence — stressed in an Associated Press interview Tuesday that society needs to change with the advent of AI, arguing that a fuller embrace of the technology would improve people's lives.

Huang has been optimistic about AI’s potential to rapidly transform society, creating faster economic growth and more scientific breakthroughs. But as the head of a computer chip company now developing AI systems, he and others are confronting a public increasingly concerned about the potential harm the technology might bring. Huang has felt obligated to respond to critics who warn of job losses and threats to humanity itself.

"We need to create new social norms," Huang said in an interview. "I would advocate that everybody use AI. Just go engage it."

Huang made his case as AI has emerged as a political flashpoint, with objections to plans to build more data centers and fears that the speed with which it’s being adopted could spur the layoffs of workers who might not have a safety net.

Such questions have threatened public support of the technology at a time when a race has kicked off with China, a contest Huang believes can best be won by a US that is open to competing globally in AI.

His close relationship with President Donald Trump also has been a source of criticism among Democrats, even as he emphasized that the computing power created by AI is vital to adding the factory jobs that have been promised for decades without much enduring success.

It was an argument delivered by a 63-year-old man who has watched the technology develop and described himself as "boring" because his own life revolves mainly around work and his family.

Huang said the ability of AI to design a website, analyze complex documents, guide advanced research or even plan a kitchen remodeling has helped to close the technological divide in America. People can now do advanced work on computers without having to know how to program or write software, he added.

Huang contended that there is a need for some government regulation and safety standards for AI, stressing that national security also needed to be a priority for the technology that has been powering stock market gains and US economic growth in recent years.

Huang said society will adapt to AI just as it did to automobiles. He said cars were once portrayed as killing children, but the world changed its norms by having sidewalks and crosswalks and stopping kids from playing in the streets.

Huang skeptical of what government ownership of AI companies would achieve

With a market capitalization of roughly $5 trillion, Nvidia has soared in valuation in recent years to become the world’s most valuable company. AI modeling companies OpenAI and Anthropic are potentially set to also clear the $1 trillion mark once their stocks are publicly traded.

That explosive surge in wealth concentrated in AI companies has prompted renewed worries about economic inequality.

Trump has tried to defuse those concerns, recently musing about the prospect that the US government could own some shares in AI firms, so any windfalls would be more broadly shared with the public. That idea has also been advanced by Sen. Bernie Sanders, I-Vt., and even OpenAI CEO Sam Altman.

Huang expressed skepticism about the idea, saying he expects the country will already benefit broadly from AI advancements.

"I’m not exactly sure what they’re trying to achieve," he said regarding government ownership. "I haven’t had a dialogue with them about that. But just remember that these are American companies. Their success benefits the stock price, of which many Americans are investors in. It generates taxes, which helps many Americans. It creates a lot of jobs."

He noted that AI companies could also lead to higher profits for energy, construction and hardware technology firms.

"Americans have a stake in American companies already, naturally, in a whole lot of different ways," Huang said.

Huang says national security needs to be a priority on AI

The Trump administration has recently reversed course from using a light touch on regulating AI to taking a heavier hand.

It placed export controls on the AI company Anthropic’s latest models, leading the company on Friday to shutter all public access to those models over security concerns. Trump, a Republican, also signed an order to have new AI models voluntarily screened by the government before their release.

Huang said the government was properly focused on national security issues, but it was important to provide clear guidance.

"National security should always be the top concern of all technologies," Huang said. "But having said that, you know, you have to be very specific about the risk that you’re concerned about, before setting up policies for export controls."

During the Biden administration, Nvidia pushed back against export controls that were designed to restrict its ability to sell chips to China, rejecting the administration’s premise that a ban would preserve an American edge on AI. Huang had warned that the export controls might limit America’s ability to develop the world’s AI ecosystem, as China would respond with its own advanced chips.

Huang says energy is key problem for America’s AI development

Huang stressed that the US is vulnerable because of its deficient energy supply. The data centers performing the computations used in AI are creating a huge demand for electricity, which could be a strain on the power grid.

Some data centers will be constructed with their own electricity sources, but Huang said the US is starting from a disadvantage on energy. And without more energy, it can be harder to play to American strengths in its AI infrastructure, models and computer chip development.

"The United States is woefully behind in energy production," Huang said. "We just suffocated energy production for too long."

Huang complimented Trump on his approach to generating more energy in the US. The president has aggressively supported the use of oil, coal and natural gas, but he has scorned the use of solar and wind power.

The Nvidia CEO was not commenting on Trump's opposition to climate-friendlier energy sources. But the gap he identified goes to some of the fears that US households have about AI increasing their utility bills.

Huang was speaking Tuesday in Sherman, Texas, at an expansion of the Coherent factory to develop a laser for transmitting data among chips, which could cut power use by AI systems by up to 50%.

Trump’s fondness for Huang started at a Mar-a-Lago dinner

Trump, not known for technological expertise, quickly developed a friendship with Huang. The president has called him "smart" and "amazing," insisting that Huang accompany him on foreign trips. Most recently, Trump had Air Force One pick up the leather-jacketed CEO in Alaska while en route to his state visit to China.

Their relationship started last year with an invitation to dinner at Mar-a-Lago, Trump’s home and private club in Florida. Huang was in the area to receive the Edison Achievement Award for his AI work.

"He says drop by for dinner, and so I did," Huang said. He went with his wife, Lori.

"He was incredibly engaging, incredibly charismatic, conversational, asked a lot of questions," Huang recalled. "From the moment that I met him, the only thing that he’s ever talked to me about is creating more jobs, reindustrializing the United States, protecting national security, winning."

He added that Trump "calls me in the middle of the night and wants to talk about one of these topics."

But his proximity to Trump has also led to criticism from Democratic lawmakers. Sen. Elizabeth Warren, D-Mass., objected to Huang not testifying before a Senate committee even as "he has time to attend a $1 million-a-head dinner at Mar-a-Lago."

Huang said he wants the US president and other officials — regardless of party — to succeed. "We could differ with politics, but we should want him to succeed," he said. "Because when President Trump succeeds, our country succeeds."



AI Giants Promise Publishers New Way to Block Some Scraping

An OpenAI logo is displayed at Moscone Center during the Dreamforce 2026 technology summit in San Francisco, California, US, September 17, 2026. (Reuters)
An OpenAI logo is displayed at Moscone Center during the Dreamforce 2026 technology summit in San Francisco, California, US, September 17, 2026. (Reuters)
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AI Giants Promise Publishers New Way to Block Some Scraping

An OpenAI logo is displayed at Moscone Center during the Dreamforce 2026 technology summit in San Francisco, California, US, September 17, 2026. (Reuters)
An OpenAI logo is displayed at Moscone Center during the Dreamforce 2026 technology summit in San Francisco, California, US, September 17, 2026. (Reuters)

OpenAI, Google, Microsoft and Anthropic pledged on Friday to give media outlets and other websites a single way to prevent their content from being scraped to train artificial intelligence (AI) models, amid growing criticisms and legal battles from news publishers.

Publishers currently have to implement multiple blocking commands for every bot that crawls the web to collect data, but the new proposed solution will allow them to enter a single, standardized instruction that's recognized and honored by any AI company that adopts the protocol.

The solution will not fully take effect for months, though.

Microsoft will implement it beginning February 1, 2027, and Google sometime in 2027. ChatGPT-maker OpenAI said it will roll it out "in the coming months," while Claude-maker Anthropic said it has "already started" rolling it out.

The announcement comes as publishers are facing a surge in bots that scrape their articles to feed AI models. Some, like the New York Times, have taken the matter to court.

In December 2023, the Times sued OpenAI and Microsoft for allegedly using millions of its articles without authorization or payment to train ChatGPT. The two tech companies are invoking an exception to copyright law known as fair use.

Meanwhile, internet infrastructure provider Cloudflare has blocked AI bots by default on new customer sites since July 2025, and a standard called Really Simple Licensing already allows publishers to charge bots that visit their pages.

The new setting will apply only to future training of models but does not prevent bots from crawling otherwise, and content scraping will be allowed by default until the setting is changed by a publisher, Microsoft said in a blog post.

Opting out of AI training could reduce the chances that a publisher's content will surface in AI apps and experiences, Microsoft and Google said in separate blog posts.

"We believe creating a common signal that conveys such preferences to multiple providers at once is an important step. And we look forward to working with other AI companies on the standards and their implementation across the industry," Meta spokesperson Andy Stone wrote on X, conveying his support for the effort.


Meta, TikTok, X Lose Legal Challenge against UK Watchdog over Online Safety Data Demands

Meta logo (Reuters)
Meta logo (Reuters)
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Meta, TikTok, X Lose Legal Challenge against UK Watchdog over Online Safety Data Demands

Meta logo (Reuters)
Meta logo (Reuters)

Meta, TikTok and X on Friday lost a legal challenge against British regulator Ofcom over the amount of information it is demanding they provide under Britain's nascent online safety regime.

The challenge is one of the first in relation ‌to the ‌2023 Online Safety Act, ‌which ⁠sets tougher standards ⁠for platforms such as TikTok, X and Meta's Facebook and Instagram with the aim to protect children from harmful and illegal content, reported Reuters.

Ofcom has been gradually ⁠implementing the regime, with ‌its requirements backed ‌up by the threat of fines ‌of up to 10% of ‌a company's global turnover for the most serious breaches.

In February, it issued information notices requesting detailed content moderation ‌metrics from the tech companies, including data on how ⁠many ⁠posts were removed or had visibility restricted, and how many users were exposed to harmful content.

Meta, TikTok and X argued the notices create unprecedented regulatory burdens, but their case was rejected by London's High Court.

None of the companies, nor Ofcom, immediately responded to requests for comment.


US Regulator Bans Chinese Labs from Electronics Testing

A person uses his cellphone on a street in Beijing, China, 29 October 2026. (EPA)
A person uses his cellphone on a street in Beijing, China, 29 October 2026. (EPA)
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US Regulator Bans Chinese Labs from Electronics Testing

A person uses his cellphone on a street in Beijing, China, 29 October 2026. (EPA)
A person uses his cellphone on a street in Beijing, China, 29 October 2026. (EPA)

A US regulator voted Thursday to ban Chinese labs from testing electronic devices ranging from smartphones to cameras for use in the United States.

The move, which the Federal Communications Commission (FCC) says aims to boost security, comes a year after the agency adopted rules to ban test labs "owned or controlled by foreign adversaries."

Around 82 percent of certified devices in the United States are tested in recognized labs in China, the FCC estimates.

"These labs are a critical gateway into American communications infrastructure. And their privileged role gives them access to sensitive and confidential information about electronic products often months before the devices enter the market," the FCC said in a statement.

The ban, which will come into force in 2028, applies to test labs and certification bodies in countries that do not have a mutual recognition agreement with the United States, the agency said.

China does not have such a pact with the FCC, according to its website.

The agency said it began investigating "bad labs" after discovering in 2024 that Chinese tech giant Huawei was running an FCC-recognized Test Lab.

The FCC had previously blacklisted telecommunications equipment made by Huawei and several other Chinese firms over security concerns.

The latest ban would also protect the US technology industry by fighting against the "offshoring of electronics manufacturing, which is often collocated where devices are tested", it added.

Beijing criticized the policy which it said harmed trade between the world's top two economies.

"The US has overstretched the concept of national security, abused state power and unjustifiably cracked down on Chinese companies," Chinese foreign ministry spokesman Guo Jiakun said at a regular briefing on Friday.

"The US actions seriously hinder normal economic and trade exchanges between Chinese and US businesses and run counter to the interests of all parties, including US companies and consumers."

He said Beijing would "take necessary measures" to safeguard its interests.

The FCC has been taking steps to separate Chinese entities from US supply chains.

In March, the regulator barred authorizations of new consumer routers made in foreign countries, also on national security grounds.