Nvidia’s Huang Says Society Needs ‘New Social Norms’ in the Age of AI

 Jensen Huang, president and CEO of Nvidia, laughs during an interview before a groundbreaking ceremony for an expansion of Coherent's manufacturing facility on Tuesday, June 16, 2026, in Sherman, Texas. (AP)
Jensen Huang, president and CEO of Nvidia, laughs during an interview before a groundbreaking ceremony for an expansion of Coherent's manufacturing facility on Tuesday, June 16, 2026, in Sherman, Texas. (AP)
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Nvidia’s Huang Says Society Needs ‘New Social Norms’ in the Age of AI

 Jensen Huang, president and CEO of Nvidia, laughs during an interview before a groundbreaking ceremony for an expansion of Coherent's manufacturing facility on Tuesday, June 16, 2026, in Sherman, Texas. (AP)
Jensen Huang, president and CEO of Nvidia, laughs during an interview before a groundbreaking ceremony for an expansion of Coherent's manufacturing facility on Tuesday, June 16, 2026, in Sherman, Texas. (AP)

Nvidia CEO Jensen Huang — whose work helped propel artificial intelligence — stressed in an Associated Press interview Tuesday that society needs to change with the advent of AI, arguing that a fuller embrace of the technology would improve people's lives.

Huang has been optimistic about AI’s potential to rapidly transform society, creating faster economic growth and more scientific breakthroughs. But as the head of a computer chip company now developing AI systems, he and others are confronting a public increasingly concerned about the potential harm the technology might bring. Huang has felt obligated to respond to critics who warn of job losses and threats to humanity itself.

"We need to create new social norms," Huang said in an interview. "I would advocate that everybody use AI. Just go engage it."

Huang made his case as AI has emerged as a political flashpoint, with objections to plans to build more data centers and fears that the speed with which it’s being adopted could spur the layoffs of workers who might not have a safety net.

Such questions have threatened public support of the technology at a time when a race has kicked off with China, a contest Huang believes can best be won by a US that is open to competing globally in AI.

His close relationship with President Donald Trump also has been a source of criticism among Democrats, even as he emphasized that the computing power created by AI is vital to adding the factory jobs that have been promised for decades without much enduring success.

It was an argument delivered by a 63-year-old man who has watched the technology develop and described himself as "boring" because his own life revolves mainly around work and his family.

Huang said the ability of AI to design a website, analyze complex documents, guide advanced research or even plan a kitchen remodeling has helped to close the technological divide in America. People can now do advanced work on computers without having to know how to program or write software, he added.

Huang contended that there is a need for some government regulation and safety standards for AI, stressing that national security also needed to be a priority for the technology that has been powering stock market gains and US economic growth in recent years.

Huang said society will adapt to AI just as it did to automobiles. He said cars were once portrayed as killing children, but the world changed its norms by having sidewalks and crosswalks and stopping kids from playing in the streets.

Huang skeptical of what government ownership of AI companies would achieve

With a market capitalization of roughly $5 trillion, Nvidia has soared in valuation in recent years to become the world’s most valuable company. AI modeling companies OpenAI and Anthropic are potentially set to also clear the $1 trillion mark once their stocks are publicly traded.

That explosive surge in wealth concentrated in AI companies has prompted renewed worries about economic inequality.

Trump has tried to defuse those concerns, recently musing about the prospect that the US government could own some shares in AI firms, so any windfalls would be more broadly shared with the public. That idea has also been advanced by Sen. Bernie Sanders, I-Vt., and even OpenAI CEO Sam Altman.

Huang expressed skepticism about the idea, saying he expects the country will already benefit broadly from AI advancements.

"I’m not exactly sure what they’re trying to achieve," he said regarding government ownership. "I haven’t had a dialogue with them about that. But just remember that these are American companies. Their success benefits the stock price, of which many Americans are investors in. It generates taxes, which helps many Americans. It creates a lot of jobs."

He noted that AI companies could also lead to higher profits for energy, construction and hardware technology firms.

"Americans have a stake in American companies already, naturally, in a whole lot of different ways," Huang said.

Huang says national security needs to be a priority on AI

The Trump administration has recently reversed course from using a light touch on regulating AI to taking a heavier hand.

It placed export controls on the AI company Anthropic’s latest models, leading the company on Friday to shutter all public access to those models over security concerns. Trump, a Republican, also signed an order to have new AI models voluntarily screened by the government before their release.

Huang said the government was properly focused on national security issues, but it was important to provide clear guidance.

"National security should always be the top concern of all technologies," Huang said. "But having said that, you know, you have to be very specific about the risk that you’re concerned about, before setting up policies for export controls."

During the Biden administration, Nvidia pushed back against export controls that were designed to restrict its ability to sell chips to China, rejecting the administration’s premise that a ban would preserve an American edge on AI. Huang had warned that the export controls might limit America’s ability to develop the world’s AI ecosystem, as China would respond with its own advanced chips.

Huang says energy is key problem for America’s AI development

Huang stressed that the US is vulnerable because of its deficient energy supply. The data centers performing the computations used in AI are creating a huge demand for electricity, which could be a strain on the power grid.

Some data centers will be constructed with their own electricity sources, but Huang said the US is starting from a disadvantage on energy. And without more energy, it can be harder to play to American strengths in its AI infrastructure, models and computer chip development.

"The United States is woefully behind in energy production," Huang said. "We just suffocated energy production for too long."

Huang complimented Trump on his approach to generating more energy in the US. The president has aggressively supported the use of oil, coal and natural gas, but he has scorned the use of solar and wind power.

The Nvidia CEO was not commenting on Trump's opposition to climate-friendlier energy sources. But the gap he identified goes to some of the fears that US households have about AI increasing their utility bills.

Huang was speaking Tuesday in Sherman, Texas, at an expansion of the Coherent factory to develop a laser for transmitting data among chips, which could cut power use by AI systems by up to 50%.

Trump’s fondness for Huang started at a Mar-a-Lago dinner

Trump, not known for technological expertise, quickly developed a friendship with Huang. The president has called him "smart" and "amazing," insisting that Huang accompany him on foreign trips. Most recently, Trump had Air Force One pick up the leather-jacketed CEO in Alaska while en route to his state visit to China.

Their relationship started last year with an invitation to dinner at Mar-a-Lago, Trump’s home and private club in Florida. Huang was in the area to receive the Edison Achievement Award for his AI work.

"He says drop by for dinner, and so I did," Huang said. He went with his wife, Lori.

"He was incredibly engaging, incredibly charismatic, conversational, asked a lot of questions," Huang recalled. "From the moment that I met him, the only thing that he’s ever talked to me about is creating more jobs, reindustrializing the United States, protecting national security, winning."

He added that Trump "calls me in the middle of the night and wants to talk about one of these topics."

But his proximity to Trump has also led to criticism from Democratic lawmakers. Sen. Elizabeth Warren, D-Mass., objected to Huang not testifying before a Senate committee even as "he has time to attend a $1 million-a-head dinner at Mar-a-Lago."

Huang said he wants the US president and other officials — regardless of party — to succeed. "We could differ with politics, but we should want him to succeed," he said. "Because when President Trump succeeds, our country succeeds."



Intel to Asharq Al-Awsat: Saudi Arabia’s Next Challenge Is Not Computing Power, but Turning It Into Economic Value

Intel believes the next phase in Saudi Arabia will be measured by the market’s ability to turn advanced computing into applications that generate real economic value (Adobe)
Intel believes the next phase in Saudi Arabia will be measured by the market’s ability to turn advanced computing into applications that generate real economic value (Adobe)
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Intel to Asharq Al-Awsat: Saudi Arabia’s Next Challenge Is Not Computing Power, but Turning It Into Economic Value

Intel believes the next phase in Saudi Arabia will be measured by the market’s ability to turn advanced computing into applications that generate real economic value (Adobe)
Intel believes the next phase in Saudi Arabia will be measured by the market’s ability to turn advanced computing into applications that generate real economic value (Adobe)

After 25 years in Saudi Arabia, Intel no longer views the local market in terms of processor demand or the number of users.

Instead, it is looking more closely at what is being built inside the Kingdom: artificial intelligence applications moving into production, locally assembled servers reaching regional markets, and Saudi talent shifting from using technology to developing it.

Taha Khalifa, Intel’s general manager for the Middle East and Africa, summed up that shift in an exclusive interview with Asharq Al-Awsat on the sidelines of the LEAP 2026 conference, saying the Kingdom’s relationship with technology had changed fundamentally.

Two decades ago, discussions largely centered on deploying technologies developed abroad. Today, the focus has shifted toward co-development in Saudi Arabia, involving Saudi engineers, local data and priorities linked to Vision 2030.

For Intel, the next phase will not be measured by the number of agreements or pilot projects, but by what actually reaches the market.

Over the next 12 to 24 months, the company says it wants to see solutions move from testing into production, clear figures from skills-development programs and early signs that computing infrastructure manufactured in Saudi Arabia is being exported to regional markets.

Among its programs, the Intel AI Digital Readiness initiative aims to reach 100,000 beneficiaries by 2030.

From Technology Supplier to Part of the Innovation Cycle

This change is directly reflected in the role Intel is seeking to play in the Saudi market. Rather than limiting itself to providing processors and ready-made solutions, the company says it is becoming involved at earlier stages of the innovation cycle, including designing technical architecture, optimizing models, enabling local developers and testing solutions before deployment.

Khalifa said partnerships in the Kingdom were no longer limited to supplying products, but had expanded to include co-development, local manufacturing, skills development and linking technology to the needs of priority sectors.

Intel sees this as moving the company from an external supplier to a more integrated local innovation ecosystem.

That approach is reflected in the Saudi Made, Developed, Deployed initiative launched by Intel, Hewlett Packard Enterprise and the Ministry of Communications and Information Technology during LEAP 2026, hosted in Riyadh late last month.

The initiative brings together locally assembled servers powered by Intel Xeon 6 processors, Saudi-developed software and local talent to accelerate the development and validation of solutions before moving them toward commercial use.

Khalifa said the real test begins after development. The next stage requires selecting use cases in priority sectors, testing their technical and commercial viability, and then expanding their deployment across more companies.

Success, he said, will not be measured by the number of solutions developed, but by how many achieve sustainable commercial use.

Vision 2030 and Digital Sovereignty

Intel links these initiatives directly to the goals of Vision 2030, not only through technology localization, but also by connecting local manufacturing, skills development and technological innovation with economic diversification, stronger digital sovereignty and the creation of technology sectors capable of competing regionally and globally.

For the company, localization therefore means more than establishing production lines in the Kingdom. It also means building the capacity to develop local solutions, operate them commercially and then expand them beyond the Saudi market.

The same rationale underpins the planned Saudi Innovation Center in Riyadh. Khalifa identified three measures of its success: the number of solutions that move from testing to commercial deployment; the number of local companies and developers that use it to develop their products; and the ability of solutions hosted there to scale within Saudi Arabia and beyond.

From Local Production to Regional Exports

On the manufacturing side, HPE has begun producing Xeon 6-powered servers in Riyadh to meet demand in Saudi Arabia and some regional markets. Khalifa said local production was only the first step.

Building a stable export base would require sustained domestic demand to deliver economies of scale, as well as confidence in regional markets.

Early indicators are positive, he said, and if the current momentum continues, Saudi Arabia could become a regional hub for manufacturing advanced computing infrastructure in the coming years.

Khalifa also placed Lenovo’s unveiling of its first laptop manufactured in Saudi Arabia at LEAP 2026 within the same trend.

The company plans to expand local production in the coming months to include desktop computers, workstations and servers, supporting AI growth in Saudi Arabia, the Middle East and Africa.

Computing Capacity Is Not the Only Bottleneck

Despite the rapid expansion of data centers and computing capacity dedicated to AI, Intel does not believe Saudi Arabia’s next challenge will necessarily be a shortage of raw computing power.

Khalifa identified two more decisive factors: developing applications that generate real economic value and having skilled people able to operate the available infrastructure and build solutions on top of it.

Large-scale computing capacity is not enough if industries cannot turn it into commercially viable applications, or if there is insufficient talent to operate systems and develop models and solutions.

Intel, therefore, links its infrastructure support to skills-building programs and the development of the local innovation ecosystem.

Energy Enters the Equation

As AI expands, energy efficiency is becoming increasingly important. Khalifa said the question was no longer only how much computing capacity was available, but how much of it could be operated efficiently within available energy resources.

Intel is conducting research with Think AI to explore heterogeneous computing and metrics such as tokens per watt, which the company expects to play a growing role in government and corporate decisions on AI infrastructure.

Arabic AI: Dialects and Cost

For Arabic-language models, including HUMAIN’s ALLaM, Intel says the challenge goes beyond understanding Modern Standard Arabic. Models must also accurately handle differences in dialect and cultural context, both among Arab countries and within individual countries.

Operational efficiency poses an additional challenge. Large language models require substantial computing resources, making better performance per watt and lower inference costs priorities if the goal is to move the models from limited experimental settings to broad, sustainable use.

Some Intelligence Is Moving From the Cloud to Devices

Intel expects a growing share of AI workloads in Saudi Arabia to shift from the cloud to personal and edge devices, particularly for use cases that require immediate responses or local processing of sensitive data.

Khalifa pointed to intelligent assistants, document processing, meetings and cybersecurity applications as likely candidates for this shift.

Public safety and financial services also stand out because they require faster, local data processing. Intel’s collaboration with Mobily and iOmniscient on AI-powered video analytics for safer, more responsive cities is an example of this type of application.

Stc and the Shift to Specific Use Cases

Intel’s collaboration with stc Group is taking a similar path. A memorandum of understanding between the two companies covers the exploration of AI PCs, edge AI and hybrid AI, as well as next-generation data center infrastructure with improved energy efficiency.

The next stage begins with identifying clear use cases, including network analytics, predictive maintenance and local intelligent assistants, with the aim of improving productivity and business environments.

Khalifa said the biggest opportunity lay in enterprise AI. Given stc’s broad customer base and infrastructure, the company could become a channel for deploying AI solutions at scale across multiple sectors.


Saudi Arabia, UNESCO, ICAIRE Call for Stronger International Cooperation on AI Ethics

The meeting was co-chaired by President of the Saudi Data and AI Authority (SDAIA) and Chairman of the ICAIRE Board Dr. Abdullah Alghamdi, representing Saudi Arabia, and UNESCO Deputy Director-General Åsa Regnér - SPA
The meeting was co-chaired by President of the Saudi Data and AI Authority (SDAIA) and Chairman of the ICAIRE Board Dr. Abdullah Alghamdi, representing Saudi Arabia, and UNESCO Deputy Director-General Åsa Regnér - SPA
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Saudi Arabia, UNESCO, ICAIRE Call for Stronger International Cooperation on AI Ethics

The meeting was co-chaired by President of the Saudi Data and AI Authority (SDAIA) and Chairman of the ICAIRE Board Dr. Abdullah Alghamdi, representing Saudi Arabia, and UNESCO Deputy Director-General Åsa Regnér - SPA
The meeting was co-chaired by President of the Saudi Data and AI Authority (SDAIA) and Chairman of the ICAIRE Board Dr. Abdullah Alghamdi, representing Saudi Arabia, and UNESCO Deputy Director-General Åsa Regnér - SPA

Saudi Arabia, the United Nations Educational, Scientific and Cultural Organization (UNESCO), and the International Center for AI Research and Ethics (ICAIRE) issued a joint international statement following a closed ministerial meeting held on Tuesday in Riyadh as part of the Fourth UNESCO Global Forum on the Ethics of Artificial Intelligence (AI).

It was hosted by Saudi Arabia from September 14 to 17, 2026, and attended by more than 60 ministers and international representatives from around the world.

The meeting was co-chaired by President of the Saudi Data and AI Authority (SDAIA) and Chairman of the ICAIRE Board Dr. Abdullah Alghamdi, representing Saudi Arabia, and UNESCO Deputy Director-General Åsa Regnér.

Alghamdi welcomed the Kingdom's guests to the forum and commended the constructive cooperation between Saudi Arabia and UNESCO across various fields for the benefit of peoples worldwide, particularly in AI, a rapidly evolving sector driven by global technological advancements.

According to the statement, he meeting featured substantive discussions among ministers and senior officials representing 60 countries on the opportunities and challenges presented by AI.

"Participants underscored the importance of strengthening international cooperation to ensure that the development, deployment, and use of AI contribute to human well-being, sustainable development, and the public good. They also reaffirmed the importance of continuing to be guided by the UNESCO Recommendation on the Ethics of Artificial Intelligence, adopted in 2021, as the global normative framework that provides a common foundation for the ethical, safe, inclusive, and sustainable development, deployment, and use of AI."

Participants further commended UNESCO's leadership in AI governance and encouraged the organization to further support member states in developing national strategies informed by its frameworks, while accounting for differing national contexts and capacities, as well as cultural and linguistic diversity.

On bridging gaps, the statement said participants emphasized the importance of international cooperation, intercultural dialogue, and mutual learning, particularly amid rapid technological advancement and a complex global environment.

"They underscored the role of multilateral cooperation in fostering trust and inclusive participation in the development and governance of AI technologies, with the active involvement of women and youth. They also stressed the importance of addressing the needs of developing countries, particularly in Africa, and bridging gaps in access to AI capabilities and infrastructure."

Regarding infrastructure, the participants highlighted the importance of strengthening infrastructure, institutional capacity, skills, and knowledge sharing as fundamental pillars for ensuring the safe and ethical use of AI, while emphasizing the need to enhance cooperation among governments, international organizations, academia, the private sector, and civil society to address challenges that transcend national borders.

"The meeting co-chairs welcomed the spirit of dialogue and cooperation that characterized the ministers' discussions and called on member states and all stakeholders to strengthen implementation of the UNESCO Recommendation on the Ethics of Artificial Intelligence," the statement read.

They emphasized the importance of supporting international cooperation to develop and deploy AI in an ethical, safe, and sustainable manner, while safeguarding cultural and linguistic diversity and respecting national priorities and contexts, and "also stressed the importance of fostering dialogue and knowledge-sharing among diverse stakeholders to ensure broad access to the benefits of AI technologies, promoting responsible innovation, and addressing potential risks in ways that uphold human rights and dignity."

The meeting highlighted the need to promote AI literacy, empower children and youth, facilitate their participation in AI governance, and protect their rights and safety in the digital environment.


Governments Worldwide Are Way Behind on AI, Says Bill Gates

Microsoft's Bill Gates attends a dinner with President Donald Trump in the State Dining Room of the White House, Sept. 4, 2025, in Washington. (AP)
Microsoft's Bill Gates attends a dinner with President Donald Trump in the State Dining Room of the White House, Sept. 4, 2025, in Washington. (AP)
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Governments Worldwide Are Way Behind on AI, Says Bill Gates

Microsoft's Bill Gates attends a dinner with President Donald Trump in the State Dining Room of the White House, Sept. 4, 2025, in Washington. (AP)
Microsoft's Bill Gates attends a dinner with President Donald Trump in the State Dining Room of the White House, Sept. 4, 2025, in Washington. (AP)

No government in the world is ready for the changes artificial intelligence will bring to society, Bill Gates said in an interview with Reuters, as he warned of the risks ahead.

The Microsoft co-founder and billionaire philanthropist had until recently been optimistic about AI, but has changed his position, warning of the threats to jobs, concerns about attacks and the dangers of addiction to AI companions.

“I don't think any government is nearly as deep on this as they have to be,” he said. However, he added that the technology has great ‌potential to ‌help the world's poorest if managed properly and accessed equally — and ‌his ⁠namesake foundation said on ⁠Tuesday that it plans to spend at least $1 billion in the next two years on expanding access to AI.

Gates said he has been talking to world leaders about his concerns, including President Donald Trump and his team in the US, and said he aims to meet China’s President Xi Jinping later this year.

“Governments are way behind on this one,” he added.

HEALTH POTENTIAL

But despite his concerns, Gates and his foundation hope AI can help narrow gaps between the ⁠richest and poorest, rather than widening them.

The foundation's $1 billion spending plan, ‌part of its previously announced plans to spend $9 billion ‌annually, will go to partners working in education, healthcare and agriculture, the foundation said. It also aims ‌to help build the data foundations AI is built on, such as ensuring that ‌large language models work in every language people speak.

“For health it’s hard to overstate what the potential is,” Gates said, from supporting frontline health care workers to discovering new drugs and vaccines.

But he said governments must work together to avoid problems, likening the arrival of AI to a disaster movie.

“There’s ‌all sorts of movies where some aliens are coming, and magically the US and China and everybody comes together to solve the ⁠problem,” he said. “AI ⁠is kind of like this alien intelligence. It’s here, and we better do like it shows in those movies.”

REPUTATIONAL HIT?

In June, Gates appeared in front of Congress to testify about his relationship with the late convicted sex offender Jeffrey Epstein. Gates, who is not accused of any crimes, has repeatedly said he regrets his association with Epstein, who he hoped would donate to global health causes. Instead, the financier attempted to blackmail Gates over his extramarital affairs.

However, despite prompting an external review at his foundation, which found no payments to Epstein or participation in criminal activities, Gates said the links had not caused him or the foundation a significant reputational hit.

“In terms of having access to government leaders, or you know, journalists being willing to interview me, I don't see any diminishment,” he said, adding that the desire to draw on the foundation’s expertise to cut child deaths and end malaria had also not reduced “even one iota”.