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TDF Collaborates with Hyatt to Develop Hospitality Focused Destinations in Saudi Arabia

Since 2020, a year after Saudi Arabia opened its doors to international tourists, TDF has been the primary vehicle for promoting tourism investment in the country. SPA
Since 2020, a year after Saudi Arabia opened its doors to international tourists, TDF has been the primary vehicle for promoting tourism investment in the country. SPA
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TDF Collaborates with Hyatt to Develop Hospitality Focused Destinations in Saudi Arabia

Since 2020, a year after Saudi Arabia opened its doors to international tourists, TDF has been the primary vehicle for promoting tourism investment in the country. SPA
Since 2020, a year after Saudi Arabia opened its doors to international tourists, TDF has been the primary vehicle for promoting tourism investment in the country. SPA

The Saudi Tourism Development Fund (TDF) has signed a Memorandum of Understanding with an affiliate of Hyatt Hotels Corporation to establish luxury hotels across Saudi Arabia.

The collaboration aims to develop several hospitality-led destinations which will enhance the tourism offering in Saudi Arabia. These destinations may include beach and urban hotels, as well as mountain, desert and farm retreats. They will be developed under Hyatt’s existing trademarks, such as Alila Resorts, which offer an authentic wellness destination experience, or other trademarks such as Park Hyatt, Hyatt Centric, Grand Hyatt and any other Hyatt brands mutually agreed upon by the entities.

The development of these hotels would be part of the Kingdom’s National Tourism Strategy and in line with Saudi Vision 2030.

Commenting on the agreement, CEO of the Tourism Development Fund Qusai Al-Fakhri, said, “We are joining forces with many legacy brands in the tourism, hospitality, and business travel segments as we continue to thoughtfully expand our roster of collaborators. This collaboration with Hyatt will help us to attract tourists and ensure that they receive a comfortable, high-quality experience in the Kingdom’s top tourism destinations.”

Hyatt has one of the world's largest portfolios of hotels and resorts, focused on the high-end travelers in each segment that it serves, and is continually growing its brand footprint. It has established an industry-leading luxury, lifestyle, and leisure portfolio across Europe, the Middle East, and Africa, which is significantly contributing to its global expansion.

Regional Vice President, Development - Middle East and Africa at Hyatt Ludwig Bouldoukian, said that Saudi Arabia is the largest emerging market in the Middle East.

The Kingdom “has been recognized as one of the world’s fastest growing tourism destinations and we see this as a great opportunity to expand Hyatt's brand footprint while providing exquisite service and care to local and international high-end travelers.”

Since 2020, a year after Saudi Arabia opened its doors to international tourists, TDF has been the primary vehicle for promoting tourism investment in the country, with the objective of attracting one hundred million tourists by 2030.

The fund intends to provide financial resources and expertise to entrepreneurs worldwide looking to invest in the ten key destinations across Saudi Arabia that offer huge prospects across the tourism value chain.

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Gulf States Unveil Efforts to Develop AI Tools to Combat Fake News

Dr. Preslav Nakov (LinkedIn)
Dr. Preslav Nakov (LinkedIn)
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Gulf States Unveil Efforts to Develop AI Tools to Combat Fake News

Dr. Preslav Nakov (LinkedIn)
Dr. Preslav Nakov (LinkedIn)

One of the significant challenges facing researchers in artificial intelligence (AI) development is ensuring objectivity amid the rapid and ever-increasing flow of information online. With numerous tools now available to disseminate diverse data and information, it has become increasingly difficult for audiences to distinguish between truth and propaganda on one hand and between objective journalism and biased framing on the other.
This has underscored the growing importance of technologies designed to analyze, detect, and filter vast amounts of data. These tools aim to curb the spread of misinformation, combat rumors and fake news, and make the internet a safer space for sharing and accessing accurate information.
Fake news is defined as media content created and published with the intent to mislead or manipulate public opinion, often for political, economic, or social purposes. The methods for creating fake news range from simple manipulation of facts to sophisticated techniques like deepfakes, further complicating efforts to identify them.
In Abu Dhabi, Dr. Preslav Nakov, a professor and chair of Natural Language Processing at Mohamed bin Zayed University of Artificial Intelligence, is leading innovative efforts to develop AI technologies, particularly in analyzing the methods used in media to influence public opinion.
Among his most notable contributions is the development of FRAPPE, an interactive tool for global news analysis. FRAPPE provides comprehensive insights into the persuasive and rhetorical techniques employed in news articles, enabling users to gain a deeper understanding of diverse media contexts. According to Nakov, FRAPPE helps users identify how news is framed and presented in different countries, offering a clearer perspective on divergent media narratives.
FRAPPE’s capabilities also extend to analyzing media framing methods. Nakov explains that the tool allows users to compare how different media outlets address specific issues. For instance, one outlet in a particular country might emphasize the economic implications of climate change, while another focuses on its political or social dimensions.
AI is the cornerstone of FRAPPE’s functionality, enabling the tool to analyze complex linguistic patterns that influence readers’ opinions.
In a discussion with Asharq Al-Awsat, Nakov highlighted the tool’s capabilities, noting that AI in FRAPPE is fundamental to analyzing, classifying, and detecting intricate linguistic patterns that shape readers’ perceptions and emotions. He explained that the application uses AI to identify propaganda and persuasion techniques such as insults, fear-based language, bullying, exaggeration, and repetition. The system has been trained to recognize 23 subtle techniques often embedded in real-world media content.
Ensuring objectivity and reducing bias are among the main challenges in developing AI tools like FRAPPE. Nakov explains that FRAPPE focuses on analyzing the language used in articles rather than evaluating their accuracy or political stance.
To date, FRAPPE has analyzed over two million articles on topics such as the Russia-Ukraine war and climate change. The tool currently supports content analysis in 100 languages, with plans to expand its capabilities to additional languages and enhance the accuracy of its analyses, further strengthening its ability to comprehend global media patterns.