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PIF Establishes Badael to Reduce Smoking Prevalence in Saudi Arabia

Badael’s vision is to curb smoking and deliver on PIF’s strategy to improve the quality of life for all
Badael’s vision is to curb smoking and deliver on PIF’s strategy to improve the quality of life for all
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PIF Establishes Badael to Reduce Smoking Prevalence in Saudi Arabia

Badael’s vision is to curb smoking and deliver on PIF’s strategy to improve the quality of life for all
Badael’s vision is to curb smoking and deliver on PIF’s strategy to improve the quality of life for all

Saudi Arabia’s Public Investment Fund has announced the establishment of the Badael Company, which aims to reduce the prevalence of smoking and promote a healthier lifestyle in the Kingdom.

The initiative has been launched in the run-up to the World Health Organization (WHO) World No Tobacco Day on May 31, PIF said in a statement released Thursday.

According to PIF, the initiative is in line with Saudi Arabia’s focus on improving the quality of life for its citizens as part of Saudi Vision 2030.

“The company’s products are expected to help nearly one million people switch from smoking by 2032, representing approximately 25% of all smokers in Saudi Arabia,” said the statement.

This has the potential to deliver direct annual savings of more than SAR6 billion ($1.6 billion) on healthcare expenditure by 2032.

“Badael will also aim to deliver on PIF’s localization mandate by supporting domestic manufacturing, sourcing raw materials, knowledge transfer and development of intellectual property (IP).”

“Badael intends to make its tobacco-free nicotine delivery products available across Saudi Arabia by the end of 2023, with the aim of expanding its reach to regional and international markets in the longer term,” the statement said.

It added that the company’s products will be manufactured in Saudi Arabia, ensuring the highest level of product quality and safety. This move will provide new jobs opportunities through a partnership with the local private sector and world-class global partners.

“Badael’s vision is to curb smoking and deliver on PIF’s strategy to improve the quality of life for all, and is part of Saudi Arabia’s broader efforts to diversify the economy, localize manufacturing and drive economic transformation as well as job creation,” the statement added.

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Jungle Music: Chimp Drumming Reveals Building Blocks of Human Rhythm

In this photo provided by researchers, a wild male chimpanzee produces a pant-hoot call to elicit a response from distant group members and reunite with them in the Budongo Forest of Uganda in June 2016. (Adrian Soldati via AP)
In this photo provided by researchers, a wild male chimpanzee produces a pant-hoot call to elicit a response from distant group members and reunite with them in the Budongo Forest of Uganda in June 2016. (Adrian Soldati via AP)
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Jungle Music: Chimp Drumming Reveals Building Blocks of Human Rhythm

In this photo provided by researchers, a wild male chimpanzee produces a pant-hoot call to elicit a response from distant group members and reunite with them in the Budongo Forest of Uganda in June 2016. (Adrian Soldati via AP)
In this photo provided by researchers, a wild male chimpanzee produces a pant-hoot call to elicit a response from distant group members and reunite with them in the Budongo Forest of Uganda in June 2016. (Adrian Soldati via AP)

Like humans, chimpanzees drum with distinct rhythms - and two subspecies living on opposite sides of Africa have their own signature styles, according to a study published in Current Biology.

Previous work showed chimpanzees pound the huge flared buttress roots of rainforest trees to broadcast low‑frequency booms through dense foliage.

The idea that ape drumming might hold clues to the origins of human musicality has long fascinated scientists, but collecting enough clean data amid the cacophony of the jungle had, until now, proven elusive.

“Finally we've been able to quantify that chimps drum rhythmically - they don't just randomly drum,” lead author Vesta Eleuteri of the University of Vienna told AFP.

The findings lend fresh weight to the theory that the raw ingredients of human music were present before our evolutionary split from chimpanzees six million years ago.

For the new study, Eleuteri and colleagues - including senior authors Catherine Hobaiter of the University of St Andrews in the UK and Andrea Ravignani of Sapienza University in Rome - compiled more than a century's worth of observational data.

After cutting through the noise, the team focused on 371 high-quality drumming bouts recorded from 11 chimpanzee communities across six populations living in both rainforest and savannah-woodland habitats across eastern and western Africa.

Their analysis showed that chimpanzees drum with definitive rhythmic intent - the timing of their strikes is not random.

Distinct differences also emerged between subspecies: western chimpanzees tended to produce more evenly timed beats, while eastern chimpanzees more frequently alternated between shorter and longer intervals.

Western chimps also drummed more frequently, kept a quicker tempo, and began drumming earlier in their signature chimp calls, made up of rapid pants and hoots.

The researchers do not yet know what is driving the differences - but they propose that it might signify differences in social dynamics.

The western chimps' faster, predictable pulse might promote or be evidence of greater social cohesion, the authors argue, noting that western groups are generally less aggressive toward outsiders.

By contrast, the eastern apes' variable rhythms could carry extra nuance - handy for locating or signaling companions when their parties are more widely dispersed.

Next, Hobaiter says she would like to study the data further to understand whether there are intergenerational differences between rhythms within the same groups.

“Music is not only a difference between different musical styles, but a musical style like rock or jazz, is itself going to evolve over time,” she said.

“We're actually going to have to find a way to tease apart group and intergenerational differences to get at that question of whether or not it is socially learned,” she said. “Do you have one guy that comes in with a new style and the next generation picks it up?”