عربي English Türkçe اردو فارسى
Logo
Latest News
Varieties

PIF Establishes Badael to Reduce Smoking Prevalence in Saudi Arabia

Badael’s vision is to curb smoking and deliver on PIF’s strategy to improve the quality of life for all
Badael’s vision is to curb smoking and deliver on PIF’s strategy to improve the quality of life for all
TT
20
TT

PIF Establishes Badael to Reduce Smoking Prevalence in Saudi Arabia

Badael’s vision is to curb smoking and deliver on PIF’s strategy to improve the quality of life for all
Badael’s vision is to curb smoking and deliver on PIF’s strategy to improve the quality of life for all

Saudi Arabia’s Public Investment Fund has announced the establishment of the Badael Company, which aims to reduce the prevalence of smoking and promote a healthier lifestyle in the Kingdom.

The initiative has been launched in the run-up to the World Health Organization (WHO) World No Tobacco Day on May 31, PIF said in a statement released Thursday.

According to PIF, the initiative is in line with Saudi Arabia’s focus on improving the quality of life for its citizens as part of Saudi Vision 2030.

“The company’s products are expected to help nearly one million people switch from smoking by 2032, representing approximately 25% of all smokers in Saudi Arabia,” said the statement.

This has the potential to deliver direct annual savings of more than SAR6 billion ($1.6 billion) on healthcare expenditure by 2032.

“Badael will also aim to deliver on PIF’s localization mandate by supporting domestic manufacturing, sourcing raw materials, knowledge transfer and development of intellectual property (IP).”

“Badael intends to make its tobacco-free nicotine delivery products available across Saudi Arabia by the end of 2023, with the aim of expanding its reach to regional and international markets in the longer term,” the statement said.

It added that the company’s products will be manufactured in Saudi Arabia, ensuring the highest level of product quality and safety. This move will provide new jobs opportunities through a partnership with the local private sector and world-class global partners.

“Badael’s vision is to curb smoking and deliver on PIF’s strategy to improve the quality of life for all, and is part of Saudi Arabia’s broader efforts to diversify the economy, localize manufacturing and drive economic transformation as well as job creation,” the statement added.

Most Viewed

 
Varieties

US Tourist Arrested for Landing on Forbidden Indian Tribal Island

People sit outside medical stores along a street in Varanasi, India, on April 3, 2025. (Photo by Niharika KULKARNI / AFP)
People sit outside medical stores along a street in Varanasi, India, on April 3, 2025. (Photo by Niharika KULKARNI / AFP)
TT
20
TT

US Tourist Arrested for Landing on Forbidden Indian Tribal Island

People sit outside medical stores along a street in Varanasi, India, on April 3, 2025. (Photo by Niharika KULKARNI / AFP)
People sit outside medical stores along a street in Varanasi, India, on April 3, 2025. (Photo by Niharika KULKARNI / AFP)

Indian police said on Thursday they had arrested a US tourist who sneaked onto a highly restricted island carrying a coconut and a can of Diet Coke to a tribe untouched by the modern world.

Mykhailo Viktorovych Polyakov, 24, set foot on the restricted territory of North Sentinel -- part of India's Andaman Islands -- in a bid to meet the Sentinelese people, who are believed to number only around 150.

All outsiders, Indians and foreigners alike, are banned from travelling within five kilometers (three miles) of the island to protect the Indigenous people from outside diseases and to preserve their way of life.

"The American citizen was presented before the local court after his arrest and is now on a three-day remand for further interrogation," Andaman and Nicobar Islands police chief HGS Dhaliwal told AFP.

Satellite photographs show a coral reef-fringed island -- stretching to some 10 kilometers (six miles) at its widest point -- with thick forest and white sand beaches.

The Sentinelese last made international headlines in 2018 after they killed John Allen Chau, 27, an American missionary who landed illegally on their beach.

Chau's body was not recovered and there were no investigations over his death because of the Indian law prohibiting anyone from going to the island.

India sees the wider Andaman and Nicobar Islands as strategically sited on key global shipping lanes. They are closer to Myanmar than mainland India.

New Delhi plans to invest at least $9 billion to expand naval and air bases, troop accommodations, the port and the main city in the region.

Dhaliwal said Polyakov kept blowing a whistle off the shore of North Sentinel Island for about an hour to attract the tribe's attention before he went ashore.

"He landed briefly for about five minutes, left the offerings on the shore, collected sand samples, and recorded a video before returning to his boat," Dhaliwal said.

"A review of his GoPro camera footage showed his entry and landing into the restricted North Sentinel Island."

Police said Polyakov was arrested late on Monday, about two days after he went ashore, and had visited the region twice in recent months.

He first used an inflatable kayak in October 2024 but was stopped by hotel staff, police said on Thursday. Polyakov made another unsuccessful attempt during a visit in January 2025.

This time Polyakov used another inflatable boat with a motor to travel the roughly 35 kilometers (22 miles) of open sea from the main archipelago.

The Sentinelese, whose language and customs remain a mystery to outsiders, shun all contact and have a record of hostility to anyone who tries to get close.

A photograph issued by the Indian Coast Guard and Survival International two decades ago showed a Sentinelese man aiming a bow and arrow at a passing helicopter.

Indian authorities have prosecuted any locals who have aided attempts to enter the island and are trying to identify anyone who may have helped Polyakov.

The Andamans are also home to the 400-strong Jarawa tribe, who activists say are also threatened by contact from outsiders. Tourists have previously bribed local officials in a bid to spend time with the Jarawa.