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Saudi Coffee Company Introduces JAZEAN

The Saudi Coffee Company, a Public Investment Fund fully owned company, has announced the launch of JAZEAN
The Saudi Coffee Company, a Public Investment Fund fully owned company, has announced the launch of JAZEAN
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Saudi Coffee Company Introduces JAZEAN

The Saudi Coffee Company, a Public Investment Fund fully owned company, has announced the launch of JAZEAN
The Saudi Coffee Company, a Public Investment Fund fully owned company, has announced the launch of JAZEAN

The Saudi Coffee Company, a Public Investment Fund fully owned company, has announced the launch of its coffee brand, JAZEAN.

Sourced from the south of Saudi Arabia, which is located in the verdant coffee belt and the best arabica beans selection from around the world, JAZEAN is a high-quality specialty coffee made sustainably from premium Coffea Arabica to deliver a blend that is uniquely Saudi to the world.

“JAZEAN is a labor of love. Love for our nation, for our culture, and especially our farmers who have sustained our coffee belts through generations,” said Marketing Director at Saudi Coffee Company Mohammed Zainy.

“It is a symbol of our aspiration to develop a coffee industry that is rooted in sustainable production, from cultivation through to packaging. By developing JAZEAN, we are putting our local farmers on the map and giving them a platform to contribute to a national brand, which will take our homegrown product global.”

JAZEAN coffee is a unique blend of locally and globally produced Arabica beans. It is the product of one of the oldest coffee-growing communities in the world with over 800 years of coffee cultivation, based in Saudi Arabia’s southern region coffee belt, which is characterized by fertile lands, groundwater, wells, and valleys.

JAZEAN’s flavor profile will be deeply representative of the land, climate, and farming practices of the region, the company said in a press release. It will spotlight the Coffea Arabica beans, which have been cultivated and elevated by successive generations of coffee farmers.

In addition to contributing to the economy diversification efforts through the launch of JAZEAN, the Saudi Coffee Company is investing in the south region coffee community by introducing and training farmers on global best practices, helping farmers select better quality seeds, refine their farming methods, manage their resources more efficiently, and pilot new techniques to increase quality yield, it said.

JAZEAN will offer coffee products varying between specialty coffee, Saudi coffee, and others. It will do so through collaborations with the entities already operating, such as café, roasteries, and the HORECA sector, in Saudi Arabia to transform homegrown Saudi coffee from a local favorite to a global phenomenon.

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Mexico Bans Junk Food Sales in Schools in Latest Salvo Against Child Obesity

A child snacks on cotton candy at Chapultepec park in Mexico City, Saturday, March 29, 2025. (AP Photo/Fernando Llano)
A child snacks on cotton candy at Chapultepec park in Mexico City, Saturday, March 29, 2025. (AP Photo/Fernando Llano)
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Mexico Bans Junk Food Sales in Schools in Latest Salvo Against Child Obesity

A child snacks on cotton candy at Chapultepec park in Mexico City, Saturday, March 29, 2025. (AP Photo/Fernando Llano)
A child snacks on cotton candy at Chapultepec park in Mexico City, Saturday, March 29, 2025. (AP Photo/Fernando Llano)

A government-sponsored junk food ban in schools across Mexico took effect on Saturday, officials said, as the country tries to tackle one of the world’s worst obesity and diabetes epidemics.
The health guidelines, first published last fall, take a direct shot at salty and sweet processed products that have become a staple for generations of Mexican schoolchildren, such as sugary fruit drinks, packaged chips, artificial pork rinds and soy-encased, chili-flavored peanuts, The Associated Press reported.
Announcing that the ban had become law, Mexico's Education Ministry posted on X: “Farewell, junk food!” It encouraged parents to support the government's crusade by cooking healthy meals for their kids.
“One of the core principles of the new Mexican school system is healthy living," said Mario Delgado, the public health secretary. “There's a high level of acceptance of this policy among parents.”
Mexico's ambitious attempt to remake its food culture and reprogram the next generation of consumers is being watched closely around the world as governments struggle to turn the tide on a global obesity epidemic.
In the United States, for instance, the Trump administration’s health secretary, Robert F. Kennedy Jr., has vowed to upend the nation's food system and “ Make America Healthy Again " by targeting ultra-processed foods to curb surging obesity and disease.
Under Mexico's new order, schools must phase out any food and beverage displaying even one black warning logo marking it as high in salt, sugar, calories and fat. Mexico implemented that compulsory front-of-package labeling system in 2020.
Enforced from Monday morning, the start of the school week, the junk food ban also requires schools to serve more nutritious alternatives to junk food, like bean tacos, and offer plain drinking water.
“It is much better to eat a bean taco than a bag of potato chips,” said Mexican President Claudia Sheinbaum, who has championed the ban.
Mexico’s children consume more junk food than anywhere else in Latin America, according to UNICEF, which classifies the nation’s childhood obesity epidemic as an emergency. Sugary drinks and highly processed foods account for 40% of the total calories that children consume in a day, the agency reports.
“At my daughter's school, they told us that future activities wouldn't have candy, it would be completely different, with fruit, vegetables and other food that's healthy for kids,” said Aurora Martínez, a mother of two. “It will help us a lot.”
One-third of Mexican children are already considered overweight or obese, according to government statistics.
School administrators found in violation of the order face stiff fines, ranging from $545 to $5,450.
But enforcement poses a challenge in a country where previous junk food bans have struggled to gain traction and monitoring has been lax across Mexico’s 255,000 schools, many of which lack water fountains — even reliable internet and electricity.
It also wasn't immediately clear how the government would forbid the sale of junk food on sidewalks outside school campuses, where street vendors typically hawk candy, chips, nachos and ice cream to kids during recess and after the school day ends.
“It will be difficult,” said Abril Geraldine Rose de León, a child therapist. “But it will be achieved in the long run.”