Turki Al-Sheikh, the head of Saudi Arabia’s General Entertainment Authority (GEA), revealed an innovative and fresh identity for the fourth edition of “Riyadh Season,” set to launch on October 28 under the banner of “BigTime.”
Al-Sheikh expressed deep appreciation for the boundless support that the entertainment sector has received from King Salman bin Abdulaziz and Crown Prince Mohammed bin Salman.
“This year’s season opening ceremony will be organized by the world’s finest event planners, featuring renowned celebrities and will be accompanied by the ‘Riyadh Season Championship Belt Fight,’ which is the first and largest event of its kind, marking one of the heavyweight boxing’s biggest showdowns,” said Al-Sheikh on Sunday.
Riyadh Season, in its fourth edition, aims to create more than 200,000 direct and indirect jobs and enable nearly 2,000 local and international companies covering an area of more than 7 million square meters of entertainment experiences around the world.
Al-Sheikh announced a new zone, called ‘Boulevard Hall,’ which was built, within 60 days by adopting international artistic and technical standards, on an area spreading over 200,000 square meters, and can accommodate more than 40,000 visitors at a time.
“The ‘Boulevard City’ has completely changed from what it was in the past seasons, as it will embrace global experiences, of which 60% are new,” revealed the GEA head.
The most prominent of which are the centenary celebrations of Disney through “Disney Castle”, which will be presented in the season for the first time and ‘House of Hype,’ which is the largest experience linking the real world and virtual reality.
Moreover, around 30 different interactive experiences, and many other activities will be featured this season.
The GEA chief also announced the establishment of the Legend Museum, the first and largest museum for football legends, as it showcases more than 30,000 rare artifacts and various interactive experiences.
It is considered as the second branch in the world after the Madrid branch. It will feature the CR7 Experience, an exclusive museum designed around Cristiano Ronaldo, featuring his experiences and showcasing Ronaldo’s signature and life story.
It will display all his trophies, personal memorabilia as well as interactive experiences.
