SRMG-NEOM Collaboration Grows with New Media Training Program

Focusing on digital storytelling skills and lifestyle journalism, the new Arabic-language training course will cover modules such as mobile journalism, photojournalism, and social media
Focusing on digital storytelling skills and lifestyle journalism, the new Arabic-language training course will cover modules such as mobile journalism, photojournalism, and social media
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SRMG-NEOM Collaboration Grows with New Media Training Program

Focusing on digital storytelling skills and lifestyle journalism, the new Arabic-language training course will cover modules such as mobile journalism, photojournalism, and social media
Focusing on digital storytelling skills and lifestyle journalism, the new Arabic-language training course will cover modules such as mobile journalism, photojournalism, and social media

SRMG Academy, the training arm of SRMG, has announced that it was once again partnering with NEOM Media Industries to empower aspiring Saudi journalists, helping them seize the opportunities presented by the technologies and platforms reshaping the industry.

Focusing on digital storytelling skills and lifestyle journalism, the new Arabic-language training course will cover modules such as mobile journalism, photojournalism, and social media, it said.

Demonstrating a shared commitment to elevating journalism in Saudi Arabia, “Master Your Platform” has been meticulously designed to address the ever-evolving demands of contemporary media. Course objectives include mastering the basics of digital storytelling, high-quality content creation utilizing smartphones and search engine optimization.

Students will also explore the rising role of artificial intelligence in content creation, and the principles of consumer journalism. Upon successful completion of the course, a select group of participants will have the opportunity to embark on a two-month paid internship with SRMG’s lifestyle outlets.

Delivered over a four-week period through a combination of in-person and virtual sessions, “Master Your Platform” will combine unique in-house and regional expertise with international media trainers. Leading industry experts, including SRMG Academy Managing Director Alaa Shahine Salha, and Nada alshaibani, Head of NEOM digital Media Academy, will be part of the team of experts delivering the course.

"Master Your Platform" will build upon the successful collaboration between SRMG Academy and NEOM, which commenced late last year with the jointly delivered "Stories to Tell" journalism bootcamp. Fifteen bright Saudi journalism graduates were selected for internships at SRMG’s prestigious platforms, with several of them securing full-time jobs and full-time freelancing opportunities at outlets including Asharq Business with Bloomberg, Asharq Al-Awsat, Al Majalla, Akhbar24 and SRMG’s communications team.

SRMG and NEOM Industry Learning, educational and training arm of NEOM industries, entertainment, culture sector have solidified their collaboration by signing an agreement outlining their intent to partner across numerous pioneering initiatives, including localized content creation and investments in media infrastructure. SRMG Academy’s latest training course exemplifies its commitment to nurturing talent, enhancing skills, and driving the advancement of the media and communication sector in Saudi Arabia and the wider MENA region.



Coffee Overtaking Tea Culture in the UK

“Fancy a brew?” is no longer as familiar as it once were as coffee has overtaken tea in the UK (Getty)
“Fancy a brew?” is no longer as familiar as it once were as coffee has overtaken tea in the UK (Getty)
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Coffee Overtaking Tea Culture in the UK

“Fancy a brew?” is no longer as familiar as it once were as coffee has overtaken tea in the UK (Getty)
“Fancy a brew?” is no longer as familiar as it once were as coffee has overtaken tea in the UK (Getty)

Discover the hidden gem of the UK's coffee culture, where vibrant independent cafes outshine the chains, offering a unique blend of flavors and atmospheres.

“Fancy a brew?” “I'll put the kettle on then.” Hearing those words are no longer as familiar as it once were as coffee has overtaken tea in the UK, The Daily Express newspaper reported on Monday.

It said grabbing a coffee either on the go or at a café is as part of British culture these days as it is in Italy.

But while every person has its favorite chain, be it Pret, Starbucks, Costa or Cafe Nero, nothing beats finding a decent independent coffee shop one can call home especially when it can seem high streets are dominated by the same chains.

So with the demand for coffee only growing, where is the best spot in the UK to find an independent coffee shop?

A study by Reviva Coffee reveals the UK city that is the hidden gem when it comes to thriving coffee culture.

And it probably isn't where you'd expect. In fact this county is synonymous with tea. Yorkshire Tea, to be precise.

However the study discovered the best UK city to find independent coffee shops is in the Yorkshire city of Leeds. It has a staggering 584 coffee shops, of which 86.3% are independent, and just under 14% are chains.

Placing second is Edinburgh. Whether you’re a coffee connoisseur or just needing a cosy pit stop, Edinburgh has you covered with its outstanding coffee scene with 560 shops, 85% of which are independents.

In third for best UK cities for independent coffee shops is Bristol which has 347 coffee shops, 86.3% of which are independent.