عربي English Türkçe اردو فارسى
Logo
Latest News
Culture

Riyadh to Host Arabic Edition of ‘SIRHA Exhibition’ in 2024

The flag of Saudi Arabia (Asharq Al-Awsat)
The flag of Saudi Arabia (Asharq Al-Awsat)
TT
TT

Riyadh to Host Arabic Edition of ‘SIRHA Exhibition’ in 2024

The flag of Saudi Arabia (Asharq Al-Awsat)
The flag of Saudi Arabia (Asharq Al-Awsat)

The Culinary Arts Commission, in partnership with the Saudi Conventions and Exhibitions General Authority (SCEGA), has announced that Riyadh will host the Arabic edition of the international “SIRHA Exhibition” event in October 2024.

 

This exhibition is one of the most significant and largest specialized exhibitions in food and hospitality services, with a history spanning 20 years. It includes renowned global culinary competitions such as the World Cup of Pastry - Bocos D'or.

 

The Arabic edition of the SIRHA Exhibition will feature 350 exhibitors and trademarks, representing food, equipment, bakeries, pastries, and coffee products across three main zones that offer unique content to visitors, the Commission said Wednesday.

 

These include the SIRHA Forum, serving as a platform for dialogues with experts and professionals in the food and beverage industry; the SIRHA Masters, hosting specialized workshops that present a blend of local and international cuisine; and the Entrepreneurship Zone, aimed at promoting innovations and novelties for exhibitions in the Middle East market.

 

The primary SIRHA Exhibition is a global reference event in the food and hospitality industry, held every two years in the French city of Lyon.

 

It aims to showcase international company news related to pastries, home decor, baking, beverages, cooking-related equipment and technologies, and culinary arts in hotels. It also features other specialized trade exhibitions in the food industry.

 

The SIRHA Exhibition brings together all stakeholders in one environment for exploration and inspiration, business establishment, and seizing opportunities in the sector.

 

By hosting the Arabic edition of SIRHA, the Culinary Arts Commission aims to expand Saudi contribution to arts and culture, achieving the Saudi Vision 2030 through broadening hospitality and culinary exhibitions in the coming years.

 

This comes in addition to attracting various local and international food-service providers, bringing them together in a single exhibition, and offering rich cultural content that highlights the culinary sector in the Kingdom, which targets diverse segments of the local community and tourists worldwide.

In parallel, the SCEGA collaborates with various sectors to attract global events to the Kingdom, with the goal of empowering the growth of the exhibitions and conferences sector. This effort includes marketing unique opportunities and the advantages they offer, ultimately stimulating the local market and raising the quality and standards of the sector.

Most Viewed

 
 
Culture

Once a National Obsession, Traditional Korean Wrestling Fights for Survival 

An elderly spectator watches a ssireum match during a Lunar New Year Ssireum championship at the Taean Complex Indoor Gymnasium in Taean, South Korea, February 14, 2026. (Reuters)
An elderly spectator watches a ssireum match during a Lunar New Year Ssireum championship at the Taean Complex Indoor Gymnasium in Taean, South Korea, February 14, 2026. (Reuters)
TT
TT

Once a National Obsession, Traditional Korean Wrestling Fights for Survival 

An elderly spectator watches a ssireum match during a Lunar New Year Ssireum championship at the Taean Complex Indoor Gymnasium in Taean, South Korea, February 14, 2026. (Reuters)
An elderly spectator watches a ssireum match during a Lunar New Year Ssireum championship at the Taean Complex Indoor Gymnasium in Taean, South Korea, February 14, 2026. (Reuters)

As South Korea's global cultural influence expands in areas such as music, film and television, one form of entertainment struggling to attract attention even at home is Korea's traditional style of wrestling, known as ssireum.

Ssireum - pronounced like "see room" - had its heyday in the 1980s and early 1990s, when there were as many as eight professional teams and the top wrestlers became household names. Since then, it has been squeezed by tighter budgets and a public quick to move on to new trends.

Twenty-year-old Lee Eun-soo, who began training at the age ‌of nine, is ‌taking part in this year's Lunar New Year ‌tournament, ⁠the showcase event ⁠for the more than 1,500-year-old sport.

Lee lamented that at his former high school, the ssireum team currently has no members and there is talk of disbanding it.

"I once tried to imagine my life if I hadn’t done ssireum," Lee said. "I don’t think I could live without it."

A ssireum match involves two wrestlers facing off in an ⁠eight-meter (26.25 ft) sandpit ring, gripping each other by a ‌cloth belt called a "satba" and using ‌strength, balance, timing and stamina to force the opponent to the ground.

Ssireum ‌was inscribed on UNESCO's Representative List of the Intangible Cultural Heritage ‌of Humanity in 2018, but that international recognition has not translated into commercial success. Its relative obscurity contrasts with the high profile of Japan's sumo, another centuries-old form of wrestling.

Unlike sumo, which is supported by ‌a centralized professional ranking system and six major annual tournaments - or Olympic wrestling, with its global reach - ⁠ssireum remains ⁠largely domestic.

"Sport is something people won't come to watch if they don’t know the wrestlers or even the sport itself," said Lee Tae-hyun, a former ssireum wrestler and Professor of Martial Arts at Yong In University, who has promoted the sport overseas and believes it has commercial potential with the right backing.

Lee Hye-soo, 25, a spectator at the Lunar New Year tournament, said many Koreans are now unfamiliar with ssireum.

"My grandfather liked watching ssireum, so I watched it with him a lot when I was young," she said.

"I like it now too, but I think it would be even better if it became more famous."

Culture

Saudi Arabia Concludes Guest of Honor Role at Damascus International Book Fair 2026

The Kingdom’s pavilion, led by the commission, attracted strong attendance and active engagement through its cultural activities - SPA
The Kingdom’s pavilion, led by the commission, attracted strong attendance and active engagement through its cultural activities - SPA
TT
TT

Saudi Arabia Concludes Guest of Honor Role at Damascus International Book Fair 2026

The Kingdom’s pavilion, led by the commission, attracted strong attendance and active engagement through its cultural activities - SPA
The Kingdom’s pavilion, led by the commission, attracted strong attendance and active engagement through its cultural activities - SPA

The Literature, Publishing and Translation Commission concluded the Kingdom’s Guest of Honor participation at the Damascus International Book Fair 2026, held in the Syrian capital from February 6 to 16, drawing strong attendance and engagement from visitors and cultural enthusiasts.

The Kingdom's pavilion was highly praised for its rich cultural content and high-quality programs, reflecting the vitality and growth of the Kingdom’s literary and cultural scene, SPA reported.

Literature, Publishing and Translation Commission CEO Dr. Abdullatif Abdulaziz Al-Wasel stated that the Kingdom’s role as Guest of Honor at the Damascus International Book Fair 2026, represented by a high-level cultural delegation led by Minister of Culture Prince Bader bin Abdullah bin Farhan, highlights the depth of Saudi-Syrian cultural relations based on partnership and mutual respect.

He noted that the participation demonstrates the Kingdom’s commitment to enhancing cultural exchange, a key objective of the National Culture Strategy under Saudi Vision 2030. Through this strategy, the commission emphasizes fostering constructive dialogue among peoples, exchanging knowledge and expertise, and consolidating the Kingdom’s active role in the Arab and international cultural landscape.

The Kingdom’s pavilion, led by the commission, attracted strong attendance and active engagement through its cultural activities. It showcased the commission’s programs and initiatives in literature, publishing, and translation, and featured a comprehensive cultural program, including literary seminars, cultural discussions, and poetry evenings with prominent Saudi writers and intellectuals.

These efforts enriched cultural dialogue with fair visitors and strengthened the presence of Saudi literature in the Arab cultural scene.

This edition of the Damascus International Book Fair marks a significant cultural milestone, reaffirming the value of books as carriers of meaning, spaces for dialogue, and starting points for a cultural journey that reflects the aspirations of the Arab cultural landscape toward a more open and aware phase.

Culture

Qiddiya City Begins Construction of Landmark Performing Arts Center

The Qiddiya Performing Arts Center supports the city’s positioning as a destination for creativity and cultural expression - SPA
TT
TT

Qiddiya City Begins Construction of Landmark Performing Arts Center

The Qiddiya Performing Arts Center supports the city’s positioning as a destination for creativity and cultural expression - SPA

Qiddiya Investment Company has announced the commencement of construction works for the Performing Arts Center in Qiddiya City, marking an important milestone in the development of Qiddiya City as a destination for entertainment, sports and culture.

The announcement coincided with the laying of the foundation stone, signaling the start of construction works to be carried out by Nesma and Partners.

During the ceremony, held at the project site perched on the edge of the Tuwaiq Mountains, Managing Director of Qiddiya Investment Company Abdullah Aldawood delivered a speech announcing the official start of construction. He highlighted the importance of the project as a transformative addition that strengthens Qiddiya City’s cultural offering.

The Qiddiya Performing Arts Center supports the city’s positioning as a destination for creativity and cultural expression, while contributing to the development of local talent and attracting international artistic experiences.

The Qiddiya Performing Arts Center has been designed by Tom Wiscombe Architecture, in collaboration with BSBG, and features a futuristic architectural style defined by monumental forms. The design comprises interlocking architectural panels and five illuminated blades that blend harmoniously with the desert landscape, forming a prominent cultural landmark within Qiddiya City.

The start of construction follows the launch of the first phase of Qiddiya City in December 2025, which included the opening of Six Flags Qiddiya City. It’s part of the company’s broader approach to developing integrated destinations that enhance quality of life and deliver distinctive experiences across entertainment, sports and culture.