What’s Merriam-Webster’s Word of the Year for 2023? Hint: Be True to Yourself 

Tesla CEO Elon Musk speaks before unveiling the Model Y at Tesla's design studio March 14, 2019, in Hawthorne, Calif. (AP)
Tesla CEO Elon Musk speaks before unveiling the Model Y at Tesla's design studio March 14, 2019, in Hawthorne, Calif. (AP)
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What’s Merriam-Webster’s Word of the Year for 2023? Hint: Be True to Yourself 

Tesla CEO Elon Musk speaks before unveiling the Model Y at Tesla's design studio March 14, 2019, in Hawthorne, Calif. (AP)
Tesla CEO Elon Musk speaks before unveiling the Model Y at Tesla's design studio March 14, 2019, in Hawthorne, Calif. (AP)

In an age of deepfakes and post-truth, as artificial intelligence rose and Elon Musk turned Twitter into X, the Merriam-Webster word of the year for 2023 is “authentic.”

Authentic cuisine. Authentic voice. Authentic self. Authenticity as artifice. Lookups for the word are routinely heavy on the dictionary company's site but were boosted to new heights throughout the year, editor at large Peter Sokolowski told The Associated Press in an exclusive interview.

“We see in 2023 a kind of crisis of authenticity,” he said ahead of Monday's announcement of this year's word. “What we realize is that when we question authenticity, we value it even more.”

Sokolowski and his team don't delve into the reasons people head for dictionaries and websites in search of specific words. Rather, they chase the data on lookup spikes and world events that correlate. This time around, there was no particularly huge boost at any given time but a constancy to the increased interest in “authentic.”

This was the year of artificial intelligence, for sure, but also a moment when ChatGPT-maker OpenAI suffered a leadership crisis. Taylor Swift and Prince Harry chased after authenticity in their words and deeds. Musk himself, at February's World Government Summit in Dubai, urged the heads of companies, politicians, ministers and other leaders to “speak authentically” on social media by running their own accounts.

“Can we trust whether a student wrote this paper? Can we trust whether a politician made this statement? We don't always trust what we see anymore,” Sokolowski said. “We sometimes don't believe our own eyes or our own ears. We are now recognizing that authenticity is a performance itself."

Merriam-Webster's entry for “authentic” is busy with meaning.

There is “not false or imitation: real, actual,” as in an authentic cockney accent. There's “true to one's own personality, spirit or character.” There's “worthy of acceptance or belief as conforming to or based on fact.” There is “made or done the same way as an original.” And, perhaps the most telling, there's “conforming to an original so as to reproduce essential features.”

“Authentic” follows 2022’s choice of “gaslighting.” And 2023 marks Merriam-Webster’s 20th anniversary choosing a top word.

The company’s data crunchers filter out evergreen words like “love” and “affect” vs. “effect” that are always high in lookups among the 500,000 words it defines online. This year, the wordsmiths also filtered out numerous five-letter words because Wordle and Quordle players clearly use the company’s site in search of them as they play the daily games, Sokolowski said.

Sokolowski, a lexicologist, and his colleagues have a bevy of runners-up for word of the year that also attracted unusual traffic. They include “X” (lookups spiked in July after Musk's rebranding of Twitter), “EGOT” (there was a boost in February when Viola Davis achieved that rare quadruple-award status with a Grammy) and “Elemental,” the title of a new Pixar film that had lookups jumping in June.

Rounding out the company's top words of 2023, in no particular order:

RIZZ: Slang for “romantic appeal or charm" and seemingly short for charisma. Merriam-Webster added the word to its online dictionary in September and it's been among the top lookups since, Sokolowski said.

KIBBUTZ: There was a massive spike in lookups for “a communal farm or settlement in Israel” after Hamas militants attacked several near the Gaza Strip on Oct. 7. The first kibbutz in Israel was founded circa 1909.

IMPLODE: The June 18 implosion of the Titan submersible on a commercial expedition to explore the Titanic wreckage sent lookups soaring for this word, meaning “to burst inward.” “It was a story that completely occupied the world,” Sokolowski said.

DOPPEL GANGER: Sokolowski calls this “a word lover's word.” Merriam-Webster defines it as a “double,” an “alter ego” or a “ghostly counterpart.” It derives from German folklore. Interest in the word surrounded Naomi Klein's latest book, “Doppelganger: A Trip Into the Mirror World,” released this year. She uses her own experience of often being confused with feminist author and conspiracy theorist Naomi Wolf as a springboard into a broader narrative on the crazy times we're all living in.

CORONATION: King Charles III had one on May 6, sending lookups for the word soaring 15,681% over the year before, Sokolowski said. Merriam-Webster defines it as “the act or occasion of crowning.”

DEEPFAKE: The dictionary company's definition is “an image or recording that has been convincingly altered and manipulated to misrepresent someone as doing or saying something that was not actually done or said.” Interest spiked after Musk’s lawyers in a Tesla lawsuit said he is often the subject of deepfake videos and again after the likeness of Ryan Reynolds appeared in a fake, AI-generated Tesla ad.

DYSTOPIAN: Climate chaos brought on interest in the word. So did books, movies and TV fare intended to entertain. “It's unusual to me to see a word that is used in both contexts,” Sokolowski said.

COVENANT: Lookups for the word meaning “a usually formal, solemn, and binding agreement” swelled on March 27, after a deadly mass shooting at The Covenant School in Nashville, Tennessee. The shooter was a former student killed by police after killing three students and three adults.

Interest also spiked with this year's release of “Guy Ritchie's The Covenant” and Abraham Verghese's long-awaited new novel, “The Covenant of Water,” which Oprah Winfrey chose as a book club pick.

More recently, soon after US Rep. Mike Johnson ascended to House speaker, a 2022 interview with the Louisiana congressman recirculated. He discussed how his teen son was then his “accountability partner” on Covenant Eyes, software that tracks browser history and sends reports to each partner when porn or other potentially objectionable sites are viewed.

INDICT: Former President Donald Trump has been indicted on felony charges in four criminal cases in New York, Florida, Georgia and Washington, D.C., in addition to fighting a lawsuit threatening his real estate empire.



Greece's 'Instagram Island' Santorini nears Saturation Point

Tourists queue as they wait to take a picture from one of the balconies. Aris Oikonomou / AFP
Tourists queue as they wait to take a picture from one of the balconies. Aris Oikonomou / AFP
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Greece's 'Instagram Island' Santorini nears Saturation Point

Tourists queue as they wait to take a picture from one of the balconies. Aris Oikonomou / AFP
Tourists queue as they wait to take a picture from one of the balconies. Aris Oikonomou / AFP

One of the most enduring images of Greece's summer travel brand is the world-famous sunset on Santorini Island, framed by sea-blue church domes on a jagged cliff high above a volcanic caldera.
This scene has inspired millions of fridge magnets, posters, and souvenirs -- and now the queue to reach the viewing spot in the clifftop village of Oia can take more than 20 minutes, said AFP.
Santorini is a key stopover of the Greek cruise experience. But with parts of the island nearing saturation, officials are considering restrictions.
Of the record 32.7 million people who visited Greece last year, around 3.4 million, or one in 10, went to the island of just 15,500 residents.
"We need to set limits if we don't want to sink under overtourism," Santorini mayor Nikos Zorzos told AFP.
"There must not be a single extra bed... whether in the large hotels or Airbnb rentals."
As the sun set behind the horizon in Oia, thousands raised their phones to the sky to capture the moment, followed by scattered applause.
For canny entrepreneurs, the Cycladic island's famous sunset can be a cash cow.
One company advertised more than 50 "flying dresses", which have long flowing trains, for up to 370 euros ($401), on posters around Oia for anyone who wishes to "feel like a Greek goddess" or spruce up selfies.
'Respect Oia'
But elsewhere in Oia's narrow streets, residents have put up signs urging visitors to respect their home.
"RESPECT... It's your holiday... but it's our home," read a purple sign from the Save Oia group.
Shaped by a volcanic eruption 3,600 years ago, Santorini's landscape is "unique", the mayor said, and "should not be harmed by new infrastructure".
Around a fifth of the island is currently occupied by buildings.
At the edge of the cliff, a myriad of swimming pools and jacuzzis highlight Santorini is also a pricey destination.
In 2023, 800 cruise ships brought some 1.3 million passengers, according to the Hellenic Ports Association.
Cruise ships "do a lot of harm to the island", said Chantal Metakides, a Belgian resident of Santorini for 26 years.
"When there are eight or nine ships pumping out smoke, you can see the layer of pollution in the caldera," she said.
Cruise ship limits
In June, Prime Minister Kyriakos Mitsotakis floated the possibility of capping cruise ship arrivals to Greece's most popular islands.
"I think we'll do it next year," he told Bloomberg, noting that Santorini and tourist magnet Mykonos "are clearly suffering".
"There are people spending a lot of money to be on Santorini and they don’t want the island to be swamped," said the pro-business conservative leader, who was re-elected to a second four-year term last year.
In an AFP interview, Tourism Minister Olga Kefalogianni echoed this sentiment and said: "We must set quotas because it's impossible for an island such as Santorini... to have five cruise ships arriving at the same time."
Local officials have set a limit of 8,000 cruise boat passengers per day from next year.
But not all local operators agree.
Antonis Pagonis, head of Santorini's hoteliers association, believes better visitor flow management is part of the solution.
"It is not possible to have (on) a Monday, for example, 20 to 25,000 guests from the cruise ships, and the next day zero," he said.
Pagonis also argued that most of the congestion only affects parts of the island like the capital, Fira.
In the south of the island, the volcanic sand beaches are less crowded, even though it is high season in July.
'I'm in Türkiye
The modern tourism industry has also changed visitor behavior.
"I listened (to) people making a FaceTime call with the family, saying 'I'm in Türkiye," smiled tourist guide Kostas Sakavaras.
"They think that the church over there is a mosque because yesterday they were in Türkiye."
The veteran guide said the average tourist coming to the island has changed.
"Instagram has defined the way people choose the places to visit," he said, explaining everybody wants the perfect Instagram photo to confirm their expectations.