Each year during Ramadan, the holy month of fasting in Islam, Saudi Arabia's non-profit Housing Development Organization “Sakan” launches its annual Jood Regions campaign.
It aims to provide over 10,000 housing units for the neediest families across Saudi cities. The campaign launch includes events to raise awareness and encourage community participation.
These events, organized by local authorities, bring together entrepreneurs, leaders, and others to ensure citizens get suitable housing with ease and reliability, fulfilling the goals of developmental housing initiatives.
Abdulaziz Al-Kreedies, the Secretary-General Sakan, told Asharq Al-Awsat that the Jood Regions campaign aims to provide housing solutions through partnerships with different sectors.
Moreover, the campaign wants to support non-profit housing efforts and local housing associations. The goal is to encourage communities to help the neediest families in their areas creatively, fostering social support and ensuring housing security for them.
The campaign organized diverse events across Saudi Arabia’s regions and provinces, involving government bodies, private sectors, universities, malls, and public spaces, totaling over 257 activities.
They used creative advertising, including local billboards, to reach communities.
The “Jood Eskan” platform is another project by Sakan. Chaired by Saudi Minister of Municipal and Rural Affairs and Housing, Majid Al-Hogail, Sakan aims to encourage community participation through innovative initiatives.
They also lead efforts to empower the non-profit housing sector for sustainable solutions.
