عربي English Türkçe اردو فارسى
Logo
Latest News
Varieties

Saudi Showcases Spectacular Summer Escape at Arabia Travel Market 2024

The Saudi Tourism Authority (STA) marked the start of this year’s Arabian Travel Market (ATM) by showcasing the Kingdom’s spectacular summer destinations. (SPA)
The Saudi Tourism Authority (STA) marked the start of this year’s Arabian Travel Market (ATM) by showcasing the Kingdom’s spectacular summer destinations. (SPA)
TT
TT

Saudi Showcases Spectacular Summer Escape at Arabia Travel Market 2024

The Saudi Tourism Authority (STA) marked the start of this year’s Arabian Travel Market (ATM) by showcasing the Kingdom’s spectacular summer destinations. (SPA)
The Saudi Tourism Authority (STA) marked the start of this year’s Arabian Travel Market (ATM) by showcasing the Kingdom’s spectacular summer destinations. (SPA)

The Saudi Tourism Authority (STA) marked the start of this year’s Arabian Travel Market (ATM) by showcasing the Kingdom’s spectacular summer destinations to trade partners as the country’s tourism sector continues to go from strength to strength, said the Saudi Press Agency on Tuesday.
Representatives from Saudi Arabia’s booming tourism ecosystem kicked-off the Middle East’s biggest travel and tourism trade show aiming to build awareness of the kingdom’s unique and diverse summer destination offerings, strengthen and establish new trade partnerships, and celebrate the remarkable year-on-year growth of the Saudi tourism sector.
STA chief executive and board member Fahd Hamidaddin is leading the Saudi delegation of 72 partners from across the tourism sector -- including top destination management companies, hoteliers, and airlines -- to the show that was held in Dubai.
The delegation is aiming to showcase the Kingdom’s distinctive summer destinations to trade partners and consumers in the Gulf Cooperation Council (GCC) region and underline its status as a world-leading year-round tourism destination, with a strategic focus on priority markets like India and China.
Over the summer season, Saudi Arabia offers a unique and diverse range of activities and destinations for visitors, including young families, ranging from the pristine beaches of the Red Sea, the rich culture of Jeddah, and an events program like no other, including the Esports World Cup starting in Riyadh this July.
Saudi’s mountainous regions including the tranquil and picturesque destinations of Aseer, Taif, and Al Baha also provide a refreshing escape during the summer season with temperatures in the low 20s Celsius. These serene retreats are ideal for adventure travelers who seek natural beauty, wildlife, hiking trails, and cool breezes.
"We’re delighted to be back at ATM this year to showcase Saudi as a unique summer destination, offering an action-packed events calendar, cool mountain regions for adventure seekers, and pristine beaches for families and those looking to relax,” STA’s Hamidaddin said.
“The MEA and APAC markets are hugely important in our overarching tourism strategy with a combined 23 million visits last year, and we will be focusing on growing those numbers,” Hamidaddin said.
“Having welcomed over 100m million tourists in 2023, Saudi is the land of now -- offering growth and opportunities like no other to trade partners across the globe. And over the coming days, we look forward to building new long-lasting partnerships, sharing knowledge, and showcasing the wealth of opportunities Saudi has to offer,” Hamidaddin said.
Building on the success of last year’s presence at ATM, where over 50,000 visitors were welcomed at the Saudi stand, this year’s exhibit is set across three floors with partners showcasing hundreds of affordable and luxury bookable products for destinations such as Jeddah, AlUla, Aseer, Riyadh, and the Red Sea.
At ATM, visitors can race a bike through the mountains of Aseer on a virtual simulator, download specially curated Saudi Summer playlists in partnership with Anghami, see an array of football memorabilia at the Saudi Pro League Museum, enjoy live performances of traditional Saudi dancers, and view digital art displays from local artists. The diversity of the Kingdom will also be showcased with an interactive Saudi map and activities calendar.
The stand also showcases the new “Saudi Rewards” scheme, a first-of-its-kind program, offering free nationwide rewards for citizens and visitors to unlock points on tourism, shopping, dining, entertainment, and more. Saudi Rewards currently has a network of 17 partners and will have a dedicated booth at ATM with interactive activations for visitors to enjoy.
On the first day of the event, Hamidaddin participated in a flagship panel event alongside other tourism leaders from the GCC to discuss collaboration and Saudi Arabia’s role in the region’s growing tourism sector.
Popular UAE radio station Dubai Eye also broadcast their afternoon show live from the Saudi booth where they discussed the Kingdom’s summer offering, while trailblazing Indian influencer Masoom Minawala Mehta and world-famous travel influencer brothers, Wael and Nael Abualteen, were on the stand creating content for their social channels.
STA and its partners are aiming to build on the successes of last year’s ATM, where more than 1,600 deals and more than 50 MoUs and strategic agreements were signed – resulting in 35,000 extra visits.
The Kingdom presents trade partners with an unparalleled opportunity for sustained growth. Notably, the country achieved a significant milestone by welcoming 100 million tourists in 2023. Together with partners, STA is building knowledge of Saudi’s destination offerings to consumers to address barriers to destination knowledge and welcome more visitors than ever to the Kingdom.
This boom is continuing in 2024, with the first quarter of the year witnessing a double-digit growth increase in tourists compared to the same period last year -- bolstering Saudi Arabia’s position as a leading global tourism destination and driving progress towards its revised target of 150 million visits by 2030.

Most Viewed

 
 
Varieties

Sherlock Holmes Fans Recreate Fateful Duel at Swiss Falls

British motoring author Philip Porter, dressed as Sherlock Holmes poses during a visit by members of the Sherlock Holmes Society of London to the Reichenbach Falls near Meiringen on May 3, 2026. (AFP)
British motoring author Philip Porter, dressed as Sherlock Holmes poses during a visit by members of the Sherlock Holmes Society of London to the Reichenbach Falls near Meiringen on May 3, 2026. (AFP)
TT
TT

Sherlock Holmes Fans Recreate Fateful Duel at Swiss Falls

British motoring author Philip Porter, dressed as Sherlock Holmes poses during a visit by members of the Sherlock Holmes Society of London to the Reichenbach Falls near Meiringen on May 3, 2026. (AFP)
British motoring author Philip Porter, dressed as Sherlock Holmes poses during a visit by members of the Sherlock Holmes Society of London to the Reichenbach Falls near Meiringen on May 3, 2026. (AFP)

Immaculately dressed in Victorian costume, Sherlock Holmes devotees gathered at the Reichenbach Falls in Switzerland to recreate the intrepid detective's fateful duel with his nemesis Professor Moriarty, 135 years on.

Captivated by British writer Arthur Conan Doyle's evocative world of villains, sleuths, fog, gas lamps and tweed, around 60 members of the Sherlock Holmes Society of London made the pilgrimage to the hallowed destination.

The spectacular scene is where Holmes and Moriarty clashed on a precarious high ledge, apparently falling to their deaths on May 4, 1891.

The group's three-day journey through Holmes-related sites in Switzerland wound up at Meiringen in the Bernese Oberland, for a funicular ride on Sunday up to the thundering Reichenbach Falls, which tumble 120 meters (400 feet) into a pool below.

Hats of all varieties, twirled moustaches, lavish dresses and walking canes abounded, as each came dressed as an individual character from the stories, including the missing rugby player, the king of Bohemia, and Mrs. Hudson, Holmes's landlady at 221B Baker Street, London.

"It does transform you, just wearing the clothes, and hunching a bit," said British lawyer Peter Horrocks, top-hatted and clad in black as the sinister crime lord Moriarty.

"This is so atmospheric," he said amid the roar and spray, insisting it "absolutely" brings Sherlockians closer to the story.

Doyle killed off his beloved detective at this spot in his 1893 short story "The Adventure of the Final Problem".

But such was the public outcry, Doyle was forced to resurrect him -- and the affection for Holmes endures to this day.

- 'Tears in my eyes' -

With a magnifying glass in one hand and a pipe in the other, motoring author Philip Porter played Holmes.

He hailed the "unique appeal" of Doyle's stories, "full of Victorian atmosphere, the triumph of good over evil, and some wonderful characters" to draw in devotees.

"We have very little in common in real life, but we are brought together by the Sherlock Holmes canon," he told AFP.

Recreating the duel, Holmes and Moriarty grappled, finally holding the stance depicted in Sidney Paget's 1893 illustration as the pair seemingly tumbled.

Doctor Watson then walked by, his shouts of "Holmes!" echoing off the rocks, before discovering the letter the detective left for him to find -- and realizing his dear friend had plummeted to his doom.

"When Watson found the note, frankly I had tears in my eyes. I found that really moving," said Helene Vrot, from near Paris, who dressed in the 1895 "very short-lived fashion for huge sleeves".

"It's an opportunity to make memories with people who have the same kind of mind," she told AFP of the trip.

For JeanMarie Zubia, from the US state of Washington, "it's a total immersion" into the Victorian era.

Her character was Laura Lyons from "The Hound of the Baskervilles", and she reveled in the collective for the detective.

"It's amazing to be surrounded by all the other Sherlockians here, because they get to talk non-stop about what I'm so passionate about... the minutiae that goes into every single story," she said.

- 'My dream place' -

One sweat-soaked trail runner did a double-take as he dashed straight into the costumed throng, while Chinese first-time visitor Kitty -- making her own solo anniversary pilgrimage -- could not believe her eyes.

Wearing a Holmes-style deerstalker hat, the 24-year-old Sherlock fanatic suddenly walked right into beloved characters come to life.

"Wow! It's very lucky of me to meet Mr. Sherlock Holmes and Doctor Watson and Professor Moriarty and Colonel Moran!" the enthralled Manchester University robotics student said.

"This is my dream place. It's beautiful -- just like Watson wrote in his diary."

The organized visit was celebrating the more than 1,000-strong London society's 75th anniversary.

The trip's coordinator Markus Geisser told AFP nearly half the visitors were on their first Holmes trip, showing "travelling to Switzerland in a Victorian costume is still something that people actually like to do".

Dressed as the devil-may-care German spy Von Bork, he said the multinational society and its events were a chance to meet like-minded people, adding: "in my case, I met my wife."

Varieties

A Taiwanese Town Embraces a Slow Pace of Life Through a Snail Race

An owner decorates the snail racers with flowers during a snail race in Fenglin town, Hualien County, eastern of Taiwan, Saturday, May 2, 2026. (AP)
An owner decorates the snail racers with flowers during a snail race in Fenglin town, Hualien County, eastern of Taiwan, Saturday, May 2, 2026. (AP)
TT
TT

A Taiwanese Town Embraces a Slow Pace of Life Through a Snail Race

An owner decorates the snail racers with flowers during a snail race in Fenglin town, Hualien County, eastern of Taiwan, Saturday, May 2, 2026. (AP)
An owner decorates the snail racers with flowers during a snail race in Fenglin town, Hualien County, eastern of Taiwan, Saturday, May 2, 2026. (AP)

The Taiwanese town of Fenglin has grown a reputation as a place where life moves slowly and people can catch their breath.

Rather than push against this rhythm, the town of around 10,000 has chosen to embrace it and make it part of its identity. Enter the snails.

Fenglin has been putting on snail races as a way to celebrate its focus on a slower, sustainable lifestyle that values healthcare, longevity and community connections while bringing in more tourists in the wake of a strong earthquake in 2024 that dampened travel in surrounding areas.

“The earthquake two years ago had a relatively big impact on tourism because people are worried an earthquake may happen again,” said Hsu Lu, a 32-year-old resident. “Many people have left Hualien because of earthquakes,” Hsu said, referring to the surrounding county and the site of frequent quakes.

Snails are one way to bring tourists back, even if slowly.

Fenglin has associated itself with snails since 2014, when it joined the Cittaslow international network of small cities focused on quality of life and locally sourced foods. Cittaslow's symbol is a snail carrying an assortment of buildings on its back.

The designation of a slow city seemed to fit Fenglin, whose population has shrunk threefold over the past few decades. Today, it is also an example of Taiwan's “super-aged” society, with more than 20% of its residents older than 65.

To help reinvigorate local tourism after the April 2024 earthquake, which killed 19 people and injured more than 1,100, Fenglin residents decided to host a snail race the following month, said organizer Cheng Jen-shou.

“We thought that our event could attract people, and that would be a small help,” he said.

This year, the town held the third edition of the race over the May Day holiday.

Several dozen enthusiastic residents and tourists attended the event, which featured six snail races spaced out over two days. The winners from each race competed in the final, but not before posing in front of their audiences while slowly being pulled on a piece of plywood across a green carpet as their fans cheered them on.

Snail race attracts dozens from near and far

Li Cheng-wen, a 70-year-old retiree from Fenglin, brought several snails to the race. He caught them in his vegetable garden snacking on his leafy greens, and instead of killing them as some farmers do, he decided to raise them as pets, he said. He feeds them slices of bananas, papaya and vegetable leaves and showers them daily.

“As to the criteria for choosing snails for the race, I usually select those that are very active and pleasing to the eye,” Li said.

Kelvin Hong and Tiara Lin also brought a sightly snail to the race. The couple traveled all the way from the southern city of Kaohsiung, about a five-hour drive away, together with their 2-year-old daughter, Murphy, and their giant African snail, Aquaman.

The couple had signed up Aquaman for a previous race in 2024, but just as they were headed for Fenglin, Lin went into labor. Now the whole family returned to cheer on Aquaman.

Despite being larger than most of its homegrown competitors — which had been picked out from local gardens or the side of the road — Aquaman was rather slow.

Once the race started, it and nine other snails were placed near the center of a round table covered with a thin vinyl sheet. The first to reach the edge of the table was crowned the winner.

The absolute champion was Guage, or Brother Snail. Its owner, 39-year-old Tanya Lin from Hualien, had been raising the snail since 2024, when it also won one race.

This year, Brother Snail crossed the 33-centimeter (13-inch) tablecloth in 3 minutes and 3 seconds. That performance earned it the top spot on a tiny stadium and a prize of organic sweet potato leaves.

Besides the snail race, the local government has been trying to attract tourism by offering guided e-bike tours with stops at historic tobacco barns, Japanese colonial-era buildings and a Hakka-minority museum.

The idea of a slower pace of life was compelling enough to attract university students Annette Lin and Tanya Liu, who rode the train for about 30 minutes from Hualien on Saturday to check out the snail race and Fenglin’s slow vibes.

The friends found the competition unique and enjoyed Fenglin’s leisurely pace — but only as a respite from the busy city life.

“I think for travel or a trip, it’s a great choice,” Liu said. “But maybe living here would not really be my dream choice.”

Varieties

LinkedIn Faces Complaint over Its Selling of User Data

LinkedIn platform logo (Reuters)
LinkedIn platform logo (Reuters)
TT
TT

LinkedIn Faces Complaint over Its Selling of User Data

LinkedIn platform logo (Reuters)
LinkedIn platform logo (Reuters)

A prominent data protection group on Tuesday filed a complaint in Austria against LinkedIn over the professional networking platform's selling of user data.

Vienna-based Noyb -- which stands for "None of Your Business" -- said it filed a complaint with the Austrian Data Protection Authority on behalf of a LinkedIn user wanting access to his data, said AFP.

The user is demanding a "full response to his access request", the group said, adding it was also asking for a fine to be imposed on LinkedIn.

According to Noyb, the Microsoft-owned platform cites data protection concerns for not complying with access requests.

At the same time, the company asks users to sign up for its paid premium membership if they want to see who has visited their profile pages, Noyb said.

"People have the right to receive their own data free of charge," Noyb data protection lawyer Martin Baumann said.

It was "unclear" whether the tracking of visitors is legal, as the company does not ask for active consent, Noyb said.

Noyb has launched hundreds of legal cases that often prompt action from regulatory authorities against tech giants.

The group began working in 2018 with the advent of the European Union's landmark General Data Protection Regulation (GDPR), which aims to make it easier for people to control how companies use their personal information.