Saudi Entertainment Ventures Joins Qiddiya Investment Company

File photo by SPA
File photo by SPA
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Saudi Entertainment Ventures Joins Qiddiya Investment Company

File photo by SPA
File photo by SPA

Qiddiya Investment Company (QIC), a global leader in entertainment and developer of the concept of play, has announced the entry of Saudi Entertainment Ventures (SEVEN) into its group of companies. The move enhances the entertainment ecosystem and achieves integration between QIC’s activities in the sector.
By joining QIC, SEVEN supports the group's objectives in developing the concept of play, enhancing local talents and capabilities, as well as improving the quality of life across Saudi Arabia.
SEVEN will continue to redefine the concept of entertainment in Saudi Arabia and elevate the entertainment experience for visitors by developing and operating 21 entertainment projects in 14 Saudi cities. Investments will total more than SAR 50 billion, SPA reported.
Commenting on this announcement, Abdullah Aldawood, Managing Director of Qiddiya Investment Company and Chairman of SEVEN, said:
"This move is an important step that enhances our ability to encourage all Saudi Arabia’s residents and visitors, to embrace the concept of play; with its positive impact on society as a whole.
“It aims to develop knowledge, skills and creativity. This step ultimately aims to create a new concept of fun and improve the quality of life by building an integrated and unprecedented entertainment ecosystem capable of contributing significantly to Saudi Arabia’s economic diversification agenda.”
SEVEN has announced a series of partnerships with globally renowned attraction brands such as Transformers and Play Doh from Hasbro, Discovery Adventures from Warner Bros., Hot Wheels from Mattel, Clip ‘n Climb, and Flow House. This offering is further complemented with handpicked retail and food and dining options for all tastes. This follows a series of key announcements in Riyadh, Tabuk, Al Madinah and Yanbu, in addition to nine additional projects that will be unveiled in the coming period.
The announcement of ownership follows the launch of Qiddiya City’s urban plan and global branding in December 2023. Qiddiya seeks to become a leading entertainment, sports and culture powerhouse in the near future, aiming to welcome 48 million visitors annually to enjoy Qiddiya City’s world-class attractions and unique experiences.
PIF launched SEVEN in 2017, while Qiddiya stands as a PIF giga-project. SEVEN reflects PIF’s efforts to develop and empower promising sectors in Saudi Arabia and will contribute to diversifying the economy and increasing the growth of non-oil GDP to meet the aims of Saudi Vision 2030.
Entertainment is one of PIF’s primary strategic local growth sectors, with an aim to enhance integration between projects and companies owned by PIF and increase their operational efficiency. SEVEN will leverage Qiddiya’s capabilities and opportunities to grow investment.



Emergency Declared on 2nd Greek Island as String of Quakes Persists

Residents and visitors of Santorini are forming queues with their cars towards the port of Athinios, as they leave the island due to the increased seismic activity of the last few days, Santorini island, Greece, 03 February 2025.  EPA/CHRISTOS YANTSIS
Residents and visitors of Santorini are forming queues with their cars towards the port of Athinios, as they leave the island due to the increased seismic activity of the last few days, Santorini island, Greece, 03 February 2025. EPA/CHRISTOS YANTSIS
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Emergency Declared on 2nd Greek Island as String of Quakes Persists

Residents and visitors of Santorini are forming queues with their cars towards the port of Athinios, as they leave the island due to the increased seismic activity of the last few days, Santorini island, Greece, 03 February 2025.  EPA/CHRISTOS YANTSIS
Residents and visitors of Santorini are forming queues with their cars towards the port of Athinios, as they leave the island due to the increased seismic activity of the last few days, Santorini island, Greece, 03 February 2025. EPA/CHRISTOS YANTSIS

Authorities declared a state of emergency on a second Greek island Wednesday as a series of earthquakes continued to rattle the south-eastern Aegean Sea region.
The emergency measure announced on the island of Amorgos follows a similar decision for nearby Santorini on Feb. 7 after thousands of unusual tremors were registered in an undersea area near the two islands, as well as the islands of Ios and Anafi – all popular tourist destinations, The Associated Press reported.
Scientists had expressed hope the seismic swarm could be easing up, but a string of earthquakes around magnitude 5 has renewed concern. Seismologists have also noted that the epicenter of the earthquakes is steadily drifting northward in the direction of Amorgos.
The emergency declaration will facilitate rapid deployment of resources and emergency services. The region has already seen a significant mobilization of fire departments, police, coast guard, and armed forces mostly on Santorini where thousands of residents and seasonal workers have left the island.
Overall, about 12,000 earthquakes with magnitudes greater than 1 have been registered since Jan. 26, the University of Athens’ crisis management committee said earlier.
Although Greece lies in a highly seismically active part of the world and earthquakes are frequent, it is very rare for any part of the country to experience such an intense barrage of earthquakes for such an extended period.