Son of Asia's Richest Man Gets Married in the Year's Most Extravagant Wedding

FILE - Anant Ambani, left, and Radhika Merchant pose for photographers during their pre-wedding ceremony in Mumbai, India, Friday, July 5, 2024. (AP Photo/Rajanish Kakade, File)
FILE - Anant Ambani, left, and Radhika Merchant pose for photographers during their pre-wedding ceremony in Mumbai, India, Friday, July 5, 2024. (AP Photo/Rajanish Kakade, File)
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Son of Asia's Richest Man Gets Married in the Year's Most Extravagant Wedding

FILE - Anant Ambani, left, and Radhika Merchant pose for photographers during their pre-wedding ceremony in Mumbai, India, Friday, July 5, 2024. (AP Photo/Rajanish Kakade, File)
FILE - Anant Ambani, left, and Radhika Merchant pose for photographers during their pre-wedding ceremony in Mumbai, India, Friday, July 5, 2024. (AP Photo/Rajanish Kakade, File)

The youngest son of Mukesh Ambani, Asia’s richest man, married his longtime girlfriend early Saturday in what many dubbed the wedding of the year, attended by global celebrities, business tycoons and politicians.
The wedding rituals, including exchanging garlands by the couple and walking around the sacred fire, began Friday and were completed past midnight.
The celebrations of Anant Ambani marrying Radhika Merchant took place at the Ambani-owned Jio World Convention Centre in Mumbai and the family home. The marriage culminated months of wedding events that featured performances by pop stars including Rihanna and Justin Bieber.
The four-day wedding celebrations began Friday with the traditional Hindu wedding ceremony and will be followed by a grand reception to run through the weekend.

International guests wore traditional clothes by major Indian fashion designers. They put on embroidered sherwanis — long-sleeved outer coats worn by men in South Asia.

Police imposed traffic diversions around the wedding venue from Friday to Monday to handle the influx of guests who flew to Mumbai, where heavy monsoon rains have caused flooding and flight disruptions for the past week.

The Ambani family owns, among other assets, a 27-story family compound in Mumbai worth $1 billion. The building contains three helipads, a 160-car garage and a private movie theater.
The groom, 29-year-old Anant, oversees the conglomerate’s renewable and green energy expansion. He also runs a 3,000-acre (about 1,200-hectare) animal rescue center in Gujarat state’s Jamnagar, the family’s hometown.

The bride, Radhika Merchant, also 29, is the daughter of pharmaceutical tycoon Viren Merchant and is the marketing director for his company, Encore Healthcare, according to Vogue.

The Ambani family’s pre-wedding celebrations have been lavish and star-studded from the start.
In March, they threw a three-day prenuptial bash for Anant that had 1,200 guests, including former world leaders, tech tycoons and Bollywood megastars, and performances by Rihanna, Akon and Diljit Dosanjh, a Punjabi singer who shot to international fame when he performed at Coachella. The event was also attended by tech billionaires Mark Zuckerberg and Bill Gates.
It was the start of lavish, months-long pre-wedding celebrations that grabbed headlines and set off a social media frenzy.
In May, the family took guests on a three-day cruise from Italy to France, which included Katy Perry singing her hit song “Firework” and a performance by Pitbull, according to media reports.
The family also organized a mass wedding for more than 50 underprivileged couples on July 2 as part of the celebrations.
Last week, Justin Bieber performed for hundreds of guests at a pre-wedding concert that included performances by Bollywood stars Alia Bhatt, Ranveer Singh and Salman Khan.



AlUla Becomes 1st Destination in Middle East to be Certified by Destinations International

The accomplishment is part of the Destination Marketing Accreditation Program (DMAP). SPA
The accomplishment is part of the Destination Marketing Accreditation Program (DMAP). SPA
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AlUla Becomes 1st Destination in Middle East to be Certified by Destinations International

The accomplishment is part of the Destination Marketing Accreditation Program (DMAP). SPA
The accomplishment is part of the Destination Marketing Accreditation Program (DMAP). SPA

Saudi Arabia’s AlUla has received accreditation from Destinations International, a US-based organization, making it the first destination in the Middle East to receive the certification.

The accomplishment is part of the Destination Marketing Accreditation Program (DMAP), which serves as a benchmark for destination marketing organizations to measure quality and professionalism, AlUla announced Thursday.

The accreditation comes one year after AlUla successfully joined Destinations International as the first entity from the Middle East, it said.
Since opening its doors to visitors four years ago, AlUla has established itself as one of the most significant tourism sites in the Kingdom, especially with the introduction of a year-round events calendar.

"Completing the Destination Marketing Accreditation Program is a significant milestone for AlUla. We strive to develop AlUla's tourism industry and ecosystem to be best-in-class,” said Chief Tourism Officer at the Royal Commission for AlUla Philip Jones.

Jones added: "This accreditation reaffirms our commitment to ensuring the highest standards in our destination and strengthening trust among visitors, stakeholders, and partners. We hope that being part of Destinations International, home to best practices, will enable us to share our unique approach with the world and highlight everything that makes AlUla one of the world's leading luxury destinations today."

To obtain Destination Marketing accreditation, over one hundred performance standards in areas including governance, stakeholder engagement, financial management, and destination development must be met. These standards are set by an independent committee of industry experts representing a wide range of destination organizations and are updated periodically to reflect the evolution of best practices in the sector.