Taylor Swift, Football Boost British Digital Publisher Daily Mirror Reach

Daily Mirror and Daily Express publisher Reach also owns scores of regional newspaper titles across the UK. Photograph: Yui Mok/PA
Daily Mirror and Daily Express publisher Reach also owns scores of regional newspaper titles across the UK. Photograph: Yui Mok/PA
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Taylor Swift, Football Boost British Digital Publisher Daily Mirror Reach

Daily Mirror and Daily Express publisher Reach also owns scores of regional newspaper titles across the UK. Photograph: Yui Mok/PA
Daily Mirror and Daily Express publisher Reach also owns scores of regional newspaper titles across the UK. Photograph: Yui Mok/PA

Taylor Swift's Eras tour, the European soccer championship and the UK election boosted digital revenue for British news publisher Reach in its second-quarter, reversing a decline in the first.

The publisher of the Daily Mirror, Daily Express and regional titles and associated websites cut cost to improve its margin by 3.9 points, resulting in a 23% rise in first-half operating profit to 44.5 million pounds ($57.1 million).

According to Reuters, revenue fell 5.2% to 265 million pounds, reflecting double-digit declines in print advertising in both the first and second quarters. Digital revenue, however, rose 6.7% in the second quarter after falling 8.5% in the first.

Chief Executive Jim Mullen said: "Alongside our expertise in managing our print product, we have traded our digital assets hard and delivered an operating margin improvement."

He said the group was delivering multi-platform journalism, with 9 million people signed up to receive news direct to their devices, including by WhatsApp.

"We had that three week burst with the Euros, the election and the phenomenon that is Taylor Swift," he said on Wednesday.

"But also some of the traditional advertisers are going through a purple patch, so food retail helped print, but it also helped digital," he added.

Shares in the company rose 1.2% in morning deals.



How Two Syrians in Rome Are Using Hummus to Aid War Refugees and Help Migrants Integrate 

Ruqaia Agha, a Palestinian woman from Ramla, prepares boxes of falafel in the HummusTown kitchen in Rome, Saturday, July 27, 2024. (AP)
Ruqaia Agha, a Palestinian woman from Ramla, prepares boxes of falafel in the HummusTown kitchen in Rome, Saturday, July 27, 2024. (AP)
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How Two Syrians in Rome Are Using Hummus to Aid War Refugees and Help Migrants Integrate 

Ruqaia Agha, a Palestinian woman from Ramla, prepares boxes of falafel in the HummusTown kitchen in Rome, Saturday, July 27, 2024. (AP)
Ruqaia Agha, a Palestinian woman from Ramla, prepares boxes of falafel in the HummusTown kitchen in Rome, Saturday, July 27, 2024. (AP)

A pair of Syrians have created a community that provides support to migrants and vulnerable people in Rome, by sharing the flavors of a homeland torn by civil war.

Founded in 2018 as a "humanitarian catering service," HummusTown was originally aimed at raising funds for families and friends in Syria.

It has since grown into a successful small business that has shifted from sending remittances to helping new migrants integrate in Italy, all the while gaining a steady following on Rome's gastronomic scene.

As the Syrian war continued to rage, Shaza Saker, a long-time UN employee living in Rome, and Joumana Farho, who was working as her cook, wanted to find a way to help people at home. Farho, 48, brought her "divine" cooking, while Saker, 49, networked.

"I told her: ‘Let's start inviting people over for dinner ... and whatever we make out of these dinners we'll just send to Syria," Saker said. "My house had become a bit of, you know, a restaurant, a home restaurant. But it was fun. We felt useful."

The non-profit that started with 45,000 euros ($48,670) raised through crowdfunding now employs 13 full-time and 10 part-time staff at its kitchen kiosk near Rome's train station and a small bistro, with plans to open a restaurant.

The expanded group now also organizes cooking classes, cultural events and summer aperitifs, as well as catering for events in the Italian capital.

Each month, they donate food to the homeless and last year they raised 40,000 euros for victims of the earthquakes that struck Syria on Feb. 6, 2023, with the loss of thousands of lives.

As more refugees arrived in Rome, the two shifted their focus to providing Syrian asylum-seekers with work and a support network, eventually expanding their mission to all vulnerable people, including Italians.

They include Mayyada al-Amrani, a Palestinian woman who fled Gaza with her eldest daughter, who is getting treatment for cancer. She spends her days rolling traditional spiced rice into grape leaves, working alongside four other cooks of Syrian and Palestinian origin.

While she is able to earn money to help support herself and her daughter in Italy, she worries about her five other children back in Gaza, the youngest not yet 9 months old.

"They are surviving," she said. "They struggle and suffer mostly from (lack of) water."

Fadi Salem, now HummusTown's manager, is a Syrian refugee from Damascus who arrived in Rome in 2022 after living in Lebanon for seven years. Salem discovered the humanitarian catering service through Rome's Syrian community and said it gradually became a family for him.

"I found integration through HummusTown instead of finding it through the migration centers," he said.

"Because from my position here I speak with many Italian and foreign clients, so I practice my Italian, English and Arabic every day," he noted.