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Giorgia Villa Goes Viral over Parmesan Sponsorship Deal after Gymnastics Silver Medal

FILE - Italy's Giorgia Villa competes in the women's uneven bars final during the European Gymnastics Championships in Munich, Germany, Sunday, Aug. 14, 2022. (AP Photo/Martin Meissner, File)
FILE - Italy's Giorgia Villa competes in the women's uneven bars final during the European Gymnastics Championships in Munich, Germany, Sunday, Aug. 14, 2022. (AP Photo/Martin Meissner, File)
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Giorgia Villa Goes Viral over Parmesan Sponsorship Deal after Gymnastics Silver Medal

FILE - Italy's Giorgia Villa competes in the women's uneven bars final during the European Gymnastics Championships in Munich, Germany, Sunday, Aug. 14, 2022. (AP Photo/Martin Meissner, File)
FILE - Italy's Giorgia Villa competes in the women's uneven bars final during the European Gymnastics Championships in Munich, Germany, Sunday, Aug. 14, 2022. (AP Photo/Martin Meissner, File)

Giorgia Villa missed the Tokyo Olympics because of a sprained ankle. At the Paris Games, despite lingering back injuries, the 21-year-old gymnast made history.
With their silver medal behind the Simone Biles-led US team's gold, Angela Andreoli, Alice D’Amato, Manila Esposito, Elisa Iorio and Villa matched Italy’s best result in Olympic gymnastics, a feat the country achieved in 1928.
It was Italy's first medal in 96 years in the women’s team final, and Villa contributed to that with a score of 13.766 on uneven bars.
But it wasn’t that solid performance that made her a social media sensation. It's her previous role as an ambassador for Parmigiano Reggiano cheese that has put her in the spotlight.
Immediately after the final on Tuesday, images of a 2021 advertising campaign showing Villa in a leotard next to a giant wheel of the hard, grainy cheese, one hand resting on a large chunk of it, began to circulate on social networks. It has not stopped, The Associated Press reported.
“Olympic silver medalist Giorgia Villa sponsored by Parmigiano Reggiano: could it be more Italian than this?” one user asked in a message accompanied with pictures of the gymnast tumbling over a wheel of cheese and doing a big split over four of them.
Sport Consultants Impresa e Sport said Villa, who also was part of the team that ended Italy’s 69-year medal wait in the women’s team event at the 2019 world championships by winning bronze, was named ambassador for the cheese in 2021.
“Since I was a child I’ve always loved this amazing product, a symbol of excellence and Italian culture,” Villa said when the sponsorship deal kicked off. According to Italian media, the deal ended in 2022.
Parmigiano Reggiano is no stranger to working with top Italian athletes including tennis player Jannik Sinner, former NBA player Nico Mannion, Paralympic swimmer Giulia Ghiretti and fencer Matteo Neri.
Villa, who started doing gymnastics when she was 3 years old, could not compete in the all-around because of her back problems.

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Korean Air Says Turbulence is Knocking Instant Noodles Off Menu

FILE - Passengers approach a Korean Air counter at Gimpo airport in Seoul, South Korea, Oct. 25, 2012. (AP Photo/Lee Jin-man, File)
FILE - Passengers approach a Korean Air counter at Gimpo airport in Seoul, South Korea, Oct. 25, 2012. (AP Photo/Lee Jin-man, File)
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Korean Air Says Turbulence is Knocking Instant Noodles Off Menu

FILE - Passengers approach a Korean Air counter at Gimpo airport in Seoul, South Korea, Oct. 25, 2012. (AP Photo/Lee Jin-man, File)
FILE - Passengers approach a Korean Air counter at Gimpo airport in Seoul, South Korea, Oct. 25, 2012. (AP Photo/Lee Jin-man, File)

Turbulence is knocking a beloved instant-noodle offering off Korean Air's economy menu, The Associated Press reported.
Cups of Shin Ramyun instant noodles, a favorite among Korean Air travelers over the years, will no longer be available for economy-class passengers starting Aug. 15, a spokesperson for the Seoul-based airline said.
“This decision is part of proactive safety measures in response to increased turbulence, aimed at preventing burn accidents,” Korean Air said.
The instant noodles are currently part of Korean Air's in-flight snack service, which is a self-serve bar beyond meals available for economy passengers on long-haul trips. In this week's announcement, the carrier added that it had “renewed” economy's snack options to instead include offerings like sandwiches, corn dogs and hot pockets.
But business- and first-class passengers will still get their noodles. Korean Air told the BBC that the noodles are brought individually to business- and first-class travelers, reducing spill risks.
Concern about the dangers of serving hot food and liquids on airplanes isn't new. Over the years, several carriers have faced lawsuits from customers who say they suffered serious burns after having hot coffee, for example, spilled on them during a flight. And, while legal precedent may vary around the world, the European Union’s highest court ruled in 2019 that an airline can be held liable if a passenger is injured in this way, even if turbulence or other flight-related factors didn’t cause the spill.
But turbulence, of course, still adds to risk. Flying through unstable air can make balancing something like soup or a hot beverage in-flight all the more precarious.
Numerous turbulence-related injuries have been reported over the years, but most incidents are minor — and airlines have made steady improvements in reducing accident rates. Those include suspending cabin service when needed or taking extra caution when distributing certain refreshments.
Still, rough air might be getting harder and harder to avoid. Some meteorologists and aviation analysts note reports of turbulence encounters are on the rise, pointing to the potential impacts climate change may have on flying conditions.