Saudi Arabia Launches National Family Guidance Strategy

Minister of Human Resources and Social Development Eng. Ahmad Al-Rajhi awards first professional licenses for family counseling (Saudi Human Resources)
Minister of Human Resources and Social Development Eng. Ahmad Al-Rajhi awards first professional licenses for family counseling (Saudi Human Resources)
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Saudi Arabia Launches National Family Guidance Strategy

Minister of Human Resources and Social Development Eng. Ahmad Al-Rajhi awards first professional licenses for family counseling (Saudi Human Resources)
Minister of Human Resources and Social Development Eng. Ahmad Al-Rajhi awards first professional licenses for family counseling (Saudi Human Resources)

Saudi Arabia has introduced a new National Family Guidance Strategy to help families deal with modern challenges and strengthen family bonds.
At a ceremony in Riyadh on Sunday, the first professional licenses for family counselors were awarded.
Minister of Human Resources and Social Development Eng. Ahmad Al-Rajhi said the strategy aims to use family counseling to improve life balance and address challenges effectively.
Speaking at “Family Forum 2024,” he explained that the strategy aims to set a global standard for family guidance, with a focus on professional and innovative services.
The development process involved over 1,200 hours of work, including 12 workshops with input from more than 13 different organizations.
The National Family Guidance Strategy features over 12 initiatives to support family and community needs.
It aims to boost the skills of family counselors, provide them with training, and raise awareness about the benefits of family guidance in improving relationships and resolving conflicts.
At the launch event, the first professional licenses for family counselors were given out. The Ministry plans to issue licenses to 500 counselors in 2024 and to grow the number of family counselors to 4,000 by 2030.
Al-Rajhi reported that 31% of Saudis spend eight hours a week playing video games, highlighting a problem with family isolation. He noted that Saudi families face various challenges affecting their unity in a rapidly changing world.
The government is actively supporting families to help them fulfill their roles and raise children with strong values.
The minister also acknowledged a shortfall in family counseling services. He stressed that parenting is a major challenge due to factors like ideological influences and social media.
Many family issues could be addressed with professional counseling.
Currently, Saudi Arabia has 98 family counseling centers, but only about 14% of Saudis use these services. The Ministry of Human Resources plans to expand the number of centers to 197 by 2027.



Germany Goes Nuts for Viral 'Dubai Chocolate’

Pieces of Dubai chocolate with gold leaf are pictured at Abu Khaled Sweets oriental pastry shop in Berlin's Wedding district on November 14, 2024. (AFP)
Pieces of Dubai chocolate with gold leaf are pictured at Abu Khaled Sweets oriental pastry shop in Berlin's Wedding district on November 14, 2024. (AFP)
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Germany Goes Nuts for Viral 'Dubai Chocolate’

Pieces of Dubai chocolate with gold leaf are pictured at Abu Khaled Sweets oriental pastry shop in Berlin's Wedding district on November 14, 2024. (AFP)
Pieces of Dubai chocolate with gold leaf are pictured at Abu Khaled Sweets oriental pastry shop in Berlin's Wedding district on November 14, 2024. (AFP)

When Ali Fakhro lays out a row of pistachio-filled chocolate bars in the morning at his bakery in Berlin, he knows they will be gone in a matter of hours.

Inspired by the viral success of the crunchy delicacy known as "Dubai chocolate", Fakhro, 32, hunted down a recipe and began making his own version two months ago.

"On the first day I made 20 bars, but they went fast. The next day, I made 50 -- all gone too," he said.

So-called Dubai chocolate was invented in 2021 by British-Egyptian entrepreneur Sarah Hamouda, who is based in Dubai.

The chunky treat consists of a blocky, hand-decorated chocolate bar with various quirky fillings -- the signature flavor being a rich pistachio cream.

The treat went viral when TikTok food influencer Maria Vehera posted a video of herself eating a bar in her car, which has since been viewed more than 100 million times.

The real thing is only available to local customers in limited quantities, but the trend has led to an explosion of copycat versions of the chocolate around the world.

Shop owner Ali Fakhro prepares Dubai chocolate at his Abu Khaled Sweets oriental pastry shop in Berlin's Wedding district on November 14, 2024. (AFP)

- Queueing in the cold -

Fakhro, who runs Abu Khaled Sweets in Berlin, experimented "several times" with different recipes before finally landing on the right ingredient to give the pistachio cream its famous crunch -- a finely shredded Middle Eastern pastry known as kataif.

Germans have been scrambling to get their hands on the chocolate with bars selling for over 100 euros ($104) on the internet.

Last week, a 31-year-old man was caught by customs attempting to smuggle 45 kilograms of the sweet treat into Germany from Switzerland.

When Swiss manufacturer Lindt launched its own version of the Dubai chocolate in Germany this month, customers queued for hours in the cold to get their hands on a bar.

At up to 20 euros per bar, the delicacy is far more expensive than your average chocolate bar -- but that didn't seem to be putting anyone off.

"I waited 10 hours. I've been here since midnight just to taste this chocolate," 18-year-old student Leon Faehnle told AFP outside a Lindt shop in Stuttgart.

Customers line-up in front of a branch of chocolate producer Lindt before the sale of 100 Dubai Chocolate bars starts in Stuttgart, southern Germany, on November 15, 2024. (AFP)

- 'Easy money' -

Lindt launched the chocolate in Germany with 1,000 numbered bars in 10 shops, a spokesman for the group told AFP, and is planning a similar launch in Austria on November 30.

Dubai chocolate has also been a hit in France, with a version by chocolatier Jeremy Bockel on show at the Salon du Chocolat in Paris earlier this month.

Yannick Burkhard, 21, queued for three hours in Stuttgart to get his hands on the chocolate -- but is not planning to eat any of it himself. Instead, he will sell it on the internet.

"I would never pay that much for this. It's quick and easy money," he said with a smile.

"This bar cost 15 euros, but it can sell for almost 100 euros... There are lots of offers on eBay, up to 300 euros," said a customer who gave his name only as Lucas, 24.

Faehnle had a more wholesome plan for his bars as he exited the shop in Stuttgart beaming with pride at his purchase.

"Now I'm going to go home and share them with my grandparents," he said.