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'Saudi, Welcome to Arabia' Partners with the 2024 Red Sea International Film Festival

'Saudi, Welcome to Arabia' Partners with the 2024 Red Sea International Film Festival
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'Saudi, Welcome to Arabia' Partners with the 2024 Red Sea International Film Festival

'Saudi, Welcome to Arabia' Partners with the 2024 Red Sea International Film Festival

The Red Sea International Film Festival (RSIFF) has signed a partnership with "Saudi, Welcome to Arabia", the official destination brand of the Saudi Tourism Authority (STA).
Marking its debut as a major event sponsor, "Saudi, Welcome to Arabia" will lend its support to the fourth edition of the festival, which runs from December 5 to 14, 2024, in Al Balad, in historic Jeddah, the vibrant new venue, SPA reported.

The sponsorship will help raise even further Jeddah's status as a premier global cultural and cinematic destination by the Saudi Red Sea.
According to a press release issued by RSIFF, "Saudi, Welcome to Arabia" recognizes the power of film in driving tourism, and celebrates filmmakers and storytellers who bring Saudi's beauty and culture to life.
STA's sponsoring of RSIFF underscores its commitment to supporting high-quality events that showcase Saudi Arabia's diverse destinations, iconic landmarks, unique experiences, and renowned, warm Saudi hospitality when welcoming visitors in the heart of Arabia.
Red Sea International Film Festival Managing Director Shivani Pandya Malhotra welcomed the partnership and said: "We are delighted to partner with "Saudi, Welcome to Arabia" for this year's festival. Their support will prove invaluable in helping us bring international attention to the vibrant Saudi film scene and the unique cultural experiences our country has to offer."
According to the release, the partnership highlights the Kingdom's emergence as a premier winter sun destination, driven by the success of its global campaign "Where Winter Lights Up", the second phase of the cinematic "This Land is Calling" series.
The campaign invites travelers to discover the warmth and wonders of Saudi's Winter Season, spotlighting destinations such as Riyadh, Jeddah, AlUla, and the Saudi Red Sea. Visitors are encouraged to immerse themselves in a packed year-round events calendar featuring global highlights like Riyadh Season, the AlUla Festival, Jeddah Calendar, Diriyah Season, the Dakar Rally, Spanish and Italian Super Cups, and Formula 1 Saudi Arabian Grand Prix.
The fourth edition of RSIFF, themed "The New Home of Film", draws inspiration from its new location in the heart of cultural Jeddah, Al Balad. As a UNESCO World Heritage site, Al Balad stands as testament to Saudi's rich cultural tapestry and diverse heritage, aligning with the ambitions of "Saudi, Welcome to Arabia".

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Tunisia Women Herb Harvesters Struggle with Drought and Heat

A woman harvests aromatic and medicinal plants in the mountains of Tbainia village near the city of Ain Drahem, in the northwest of Tunisia on November 6, 2024. (AFP)
A woman harvests aromatic and medicinal plants in the mountains of Tbainia village near the city of Ain Drahem, in the northwest of Tunisia on November 6, 2024. (AFP)
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Tunisia Women Herb Harvesters Struggle with Drought and Heat

A woman harvests aromatic and medicinal plants in the mountains of Tbainia village near the city of Ain Drahem, in the northwest of Tunisia on November 6, 2024. (AFP)
A woman harvests aromatic and medicinal plants in the mountains of Tbainia village near the city of Ain Drahem, in the northwest of Tunisia on November 6, 2024. (AFP)

On a hillside in Tunisia's northwestern highlands, women scour a sun-scorched field for the wild herbs they rely on for their livelihoods, but droughts and rising temperatures are making it ever harder to find the precious plants.

Yet the harvesters say they have little choice but to struggle on, as there are few opportunities in a country hit hard by unemployment, inflation and high living costs.

"There is a huge difference between the situation in the past and what we are living now," said Mabrouka Athimni, who heads a local collective of women herb harvesters named "Al Baraka" ("Blessing").

"We're earning half, sometimes just a third, of what we used to."

Tunisia produces around 10,000 tons of aromatic and medicinal herbs each year, according to official figures.

Rosemary accounts for more than 40 percent of essential oil exports, mainly destined for French and American markets.

For the past 20 years, Athimni's collective has supported numerous families in Tbainia, a village near the city of Ain Draham in a region with much higher poverty rates than the national average.

Women, who make up around 70 percent of the agricultural workforce, are the main breadwinners for their households in Tbainia.

- 'Yield less' -

Tunisia is in its sixth year of drought and has seen its water reserves dwindle, as temperatures have soared past 50 degrees Celsius (122 degrees Fahrenheit) in some areas during the summer.

The country has 36 dams, mostly in the northwest, but they are currently just 20 percent full -- a record low in recent decades.

The Tbainia women said they usually harvested plants like eucalyptus, rosemary and mastic year-round, but shrinking water resources and rare rainfall have siphoned oil output.

"The mountain springs are drying up, and without snow or rain to replenish them, the herbs yield less oil," said Athimni.

Mongia Soudani, a 58-year-old harvester and mother of three, said her work was her household's only income. She joined the collective five years ago.

"We used to gather three or four large sacks of herbs per harvest," she said. "Now, we're lucky to fill just one."

Forests in Tunisia cover 1.25 million hectares, about 10 percent of them in the northwestern region.

Wildfires fueled by drought and rising temperatures have ravaged these woodlands, further diminishing the natural resources that women like Soudani depend on.

In the summer of last year, wildfires destroyed around 1,120 hectares near Tbainia.

"Parts of the mountain were consumed by flames, and other women lost everything," Soudani recalled.

To adapt to some climate-driven challenges, the women received training from international organizations, such as the Food and Agriculture Organization (FAO), to preserve forest resources.

Still, Athimni struggles to secure a viable income.

"I can't fulfil my clients' orders anymore because the harvest has been insufficient," she said.

The collective has lost a number of its customers as a result, she said.

- 'No longer sustainable' -

A recent study by the Tunisian Forum for Economic and Social Rights (FTDES) highlighted how climate-induced damage to forests had severely impacted local communities.

"Women in particular suffer the consequences as their activities become more difficult and arduous," the study said.

Tunisia has ratified key international environmental agreements, including the 2015 Paris Climate Accord.

But environmental justice researcher Ines Labiadh, who oversaw the FTDES study, said implementation "remains incomplete".

In the face of these woes, the Tbainia harvesters, like many women working in the sector, will be forced to seek alternative livelihoods, said Labiadh.

"They have no choice but to diversify their activities," she said. "Relying solely on natural resources is no longer sustainable."

Back in the field, Bachra Ben Salah strives to collect whatever herbs she can lay her hands on.

"There's nothing we can do but wait for God's mercy," she said.