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Pineapple Pizza Debate Heats Up as UK Pizzeria Sets 100-pound Price Tag

Chef Quin Jianoran has a taste of the Hawaiian, ham, and pineapple-topped pizza at Lupa Pizza restaurant in Norwich, Britain, January 23, 2025. REUTERS/Isabel Infantes
Chef Quin Jianoran has a taste of the Hawaiian, ham, and pineapple-topped pizza at Lupa Pizza restaurant in Norwich, Britain, January 23, 2025. REUTERS/Isabel Infantes
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Pineapple Pizza Debate Heats Up as UK Pizzeria Sets 100-pound Price Tag

Chef Quin Jianoran has a taste of the Hawaiian, ham, and pineapple-topped pizza at Lupa Pizza restaurant in Norwich, Britain, January 23, 2025. REUTERS/Isabel Infantes
Chef Quin Jianoran has a taste of the Hawaiian, ham, and pineapple-topped pizza at Lupa Pizza restaurant in Norwich, Britain, January 23, 2025. REUTERS/Isabel Infantes

A trendy pizzeria in the English city of Norwich has declared war on pineapples, charging an eye-watering 100 pounds ($123) for a Hawaiian in a bid to put customers off the disputed topping.
Lupa Pizza recently added pizza topped with ham and pineapple to its account on a food delivery app, writing in the description: "Yeah, for 100 pounds you can have it. Order the champagne too! Go on, you monster!"
"(We) vehemently dislike pineapple on pizza," Reuters quoted Lupa co-owner Francis Wolf as saying. "We feel like it doesn't suit pizza at all."
The other co-owner, head chef Quin Jianoran, said they kept tinned pineapple at the restaurant in case someone ordered it, but this had yet to happen.
As pizza has become popular globally, foreign innovations in toppings have often left Italians perplexed and aghast.
A January 2024 survey by British polling and research company YouGov showed that over 50% of Britons either love or like pineapple on pizza, 16% disliked it and nearly 20% hated it.
Some well-known British personalities have weighed in on the debate, with former politician Ed Balls saying pineapple on pizza was an "appalling" idea.
Hawaiian lovers took to Lupa's social media in defense of the topping, with a user saying "pineapple on pizza is life". Another said Lupa's war on pineapples was a "great bit of harmless marketing".
At the Norwich pizzeria, customers were also divided.
Builder Simon Greaves, 40, said that putting pineapple on pizza was wrong, and should not be done. But Johnny Worsley, 14, said the Hawaiian was his second favorite after pepperoni.
"But I wouldn't pay 100 pounds for it. I don't think anyone will," Worsley said.

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Smog Chokes Baghdad as Oil-Fired Factories Belch Out Smoke 

The sun sets behind burning gas flares at the Dora (Daura) Oil Refinery Complex in Baghdad on December 22, 2024. (AFP)
The sun sets behind burning gas flares at the Dora (Daura) Oil Refinery Complex in Baghdad on December 22, 2024. (AFP)
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Smog Chokes Baghdad as Oil-Fired Factories Belch Out Smoke 

The sun sets behind burning gas flares at the Dora (Daura) Oil Refinery Complex in Baghdad on December 22, 2024. (AFP)
The sun sets behind burning gas flares at the Dora (Daura) Oil Refinery Complex in Baghdad on December 22, 2024. (AFP)

Iraqi grocery store owner Abu Amjad al-Zubaidi is grappling with asthma, a condition his doctor blames on emissions from a nearby power plant that fills his Baghdad neighborhood with noxious smoke.

In winter, a thick smog frequently envelops the city of nine million people as the fumes belched out by its many oil-fired factories are trapped by a layer of cold air.

The stench of sulphur permeates some districts, where brick and asphalt factories run on heavy fuel oil, taking advantage of generous state subsidies in the world's sixth biggest oil producer.

In a bid to tackle the worsening air quality, authorities recently shut down dozens of oil-fired factories and instructed others to phase out their use of heavy fuel oil.

"Every time I went to the doctor, he told me to stop smoking. But I don't smoke," Zubaidi told AFP.

When his doctor finally realized that Zubaidi lived just meters from the Dora power plant in south Baghdad, he told him its emissions were the likely cause of his asthma.

Power plants and refineries spew thick grey smoke over several areas of Baghdad.

"We can't go up to our roofs because of the fumes," Zubaidi said.

"We appealed to the prime minister, the government and parliament. Lawmakers have come to see us but to no avail," the 53-year-old complained.

He is not the only victim of air pollution. Many of his neighbors suffer from chronic asthma or allergies, he said.

Waste incineration and the proliferation of private generators in the face of patchy mains supply also contribute significantly to Baghdad's air pollution.

- Sixth most polluted -

In 2023, the air monitoring site IQAir ranked Iraq as the sixth most polluted country in terms of air quality.

Levels of the cancer-causing PM2.5 pollutants, microparticles small enough to enter the bloodstream through the lungs, are seven to 10 times the World Health Organization (WHO) guideline values.

IQAir warned that exposure to PM2.5 "leads to and exacerbates numerous health conditions, including but not limited to asthma, cancer, stroke and lung disease".

It found that air pollution levels in Baghdad were "unhealthy for sensitive groups".

According to the US embassy, air quality in the capital frequently enters the red zone, leading to "health effects", particularly for vulnerable groups.

In October, Prime Minister Mohammed Shia al-Sudani ordered a committee to investigate the causes of the "odorous sulphur emissions" so that they can be stopped.

Environment ministry spokesperson Amir Ali attributed the pollution to "industrial activities near the capital" -- particularly the brickworks and asphalt plants in the Nahrawan industrial zone in southeast Baghdad.

There lies "the largest number of factories responsible for the emissions", he said.

Ali also blamed private generators and refineries, including in Dora.

The pollution was exacerbated by "weather conditions, shifts in temperature, the direction of the wind, and increased humidity", his ministry said.

- Green belt -

In December, authorities announced the closure of 111 brickworks "due to emissions" that breach environmental standards, along with 57 asphalt plants in the Nahrawan industrial zone.

The industry ministry has also instructed brickworks to phase out their use of heavy fuel oil within 18 months and replace it with liquefied natural gas.

The government has banned waste incineration inside and outside landfills and has said it will improve "fuel quality at Dora refinery and address gas emissions and wastewater discharges".

Iraq is one of the world's largest oil producers, and sales of crude oil account for 90 percent of state revenues, so its transition to renewable fuels remains a distant goal.

Environmental activist Husam Sobhi urged authorities to keep up their efforts to phase out heavy fuel oil.

"It is difficult for a country like Iraq to let go of oil but we can use better quality oil than heavy fuel oil," Sobhi said.

He also called on planning authorities to put a stop to the city's sprawl into the surrounding countryside.

"Baghdad is in dire need of a green belt which would serve as a lung for the city to breathe," he said.