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Coke Jumps on a Nostalgic Trend with New Coca-Cola Orange Cream Flavor

Bottles of Coac Cola chill in a refrigerated case in Coors Field before fans arrive to watch the Seattle Mariners face the Colorado Rockies, April 19, 2024, in Denver. (AP Photo/David Zalubowski, File)
Bottles of Coac Cola chill in a refrigerated case in Coors Field before fans arrive to watch the Seattle Mariners face the Colorado Rockies, April 19, 2024, in Denver. (AP Photo/David Zalubowski, File)
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Coke Jumps on a Nostalgic Trend with New Coca-Cola Orange Cream Flavor

Bottles of Coac Cola chill in a refrigerated case in Coors Field before fans arrive to watch the Seattle Mariners face the Colorado Rockies, April 19, 2024, in Denver. (AP Photo/David Zalubowski, File)
Bottles of Coac Cola chill in a refrigerated case in Coors Field before fans arrive to watch the Seattle Mariners face the Colorado Rockies, April 19, 2024, in Denver. (AP Photo/David Zalubowski, File)

A year after the launch of the short-lived Coca-Cola Spiced, Coke is adding another new flavor to its lineup.
Coca-Cola Orange Cream is scheduled to go on sale Feb. 10 in the US and Canada. It will be sold in regular and zero sugar varieties.
Atlanta-based Coca-Cola Co. said Monday that it developed the soda, which mixes cola with orange and vanilla flavors, in response to growing consumer demand for the comforting, nostalgic flavor.
Orange cream — first introduced with the Creamsicle ice cream bar in 1937 – has enjoyed a recent renaissance. Olipop, a probiotic soda, introduced an orange cream flavor in 2021. Carvel reintroduced its Orange Dreamy Creamy ice cream last year for the first time since 1972. Wendy’s also debuted an Orange Dreamsicle Frosty last spring, according to The AP.
Coca-Cola has been experimenting with new flavors to help keep customers engaged with its signature product. In 2022, it launched Coca-Cola Creations, a series of limited-edition Coke flavors in colorful cans and bottles. Coke added hints of coconut, strawberry and even Oreos to the drinks.
The company introduced raspberry-flavored Coca-Cola Spiced last February, saying the offering would be a permanent addition to its lineup. But the company abruptly pulled Coca-Cola Spiced off the market in September, saying it would be replaced with a new flavor this year.
Coke said Coca-Cola Orange Cream won’t be a permanent flavor but would remain on sale at least through the first quarter of 2026.
In an interview last year, Coca-Cola’s North American marketing chief, Shakir Moin, said it used to take the company at least a year to develop a new product. But it's trying to move more quickly.
“Consumers are moving faster. The market is moving forward faster. We’ve got to be faster than the speed of the market,” he said.

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Dead Sea an 'Ecological Disaster', but No One Can Agree How to Fix It

The Dead Sea has been dying for years - AFP
The Dead Sea has been dying for years - AFP
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Dead Sea an 'Ecological Disaster', but No One Can Agree How to Fix It

The Dead Sea has been dying for years - AFP
The Dead Sea has been dying for years - AFP

An abandoned lifeguard cabin, a rusty pier and mangled umbrellas are all that is left of Ein Gedi, once a spot drawing international tourists to float in the world-famous waters of the Dead Sea.

Now, this lush desert oasis at the lowest point on Earth sits in ruins beside the shrinking sea, whose highly salty waters are rapidly retreating due to industrial use and climate change, which is accelerating their natural evaporation.

The beach has been closed to the public for five years, mainly due to the appearance of dangerous sinkholes, but also because the dramatic recession of the sea's level has made it tricky to reach its therapeutic waters, known for extraordinary buoyancy that lets bathers float effortlessly.
The increasingly exposed shoreline and the sinkholes, caused by a flow of freshwater dissolving layers of salt beneath the Earth's surface, are not new.
In fact, the Dead Sea, nestled where Jordanian and Palestinian territory meet, has famously been dying for years.

Now, with war raging in the Middle East, efforts to tackle this ever-worsening ecological disaster appear to have dissolved too.

"Regional cooperation is the key... to saving the Dead Sea," said Nadav Tal, a hydrologist and water officer for the Israel office of EcoPeace, a regional environmental nonprofit that has long advocated for finding a solution.

"Because we are living in a conflict area, there is an obstacle," he said, describing how the sea has been declining more than one metre (three feet) per year since the 1960s.

- 'Ecological disaster' -

The evaporation of the salty waters in a time of rapid climate change and in a place where summer temperatures can reach upward of 50 degrees Celsius (122 degrees Fahrenheit) has been exacerbated by decades of water diversions from the sea's main source -- the Jordan River -- as well as various tributaries that begin in Lebanon and Syria.

The water is also being pumped out by local factories extracting natural minerals -- potash, bromine, sodium chloride, magnesia, magnesium chloride and metal magnesium -- to sell to markets across the world.

"The consequences of this water diversion is what we see around us," Tal told AFP, pointing to a nearby pier that was once submerged in water but now stands firmly on dry land.

"It is an ecological disaster," he emphasized.

Although some efforts have been made to address the Dead Sea disaster, including past agreements signed by Israel and Jordan, the wars raging in Gaza and beyond have brought regional tensions to an all-time high, meaning tackling cross-border environmental issues is no longer a priority for governments in the region.