Art as Therapy: Swiss Doctors Prescribe Museum Visits

A patient, who is a part of a project in which doctors prescribe museum visits, looks at artworks in the Art and History Museum in Neuchatel, Switzerland March 11, 2025. REUTERS/Denis Balibouse
A patient, who is a part of a project in which doctors prescribe museum visits, looks at artworks in the Art and History Museum in Neuchatel, Switzerland March 11, 2025. REUTERS/Denis Balibouse
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Art as Therapy: Swiss Doctors Prescribe Museum Visits

A patient, who is a part of a project in which doctors prescribe museum visits, looks at artworks in the Art and History Museum in Neuchatel, Switzerland March 11, 2025. REUTERS/Denis Balibouse
A patient, who is a part of a project in which doctors prescribe museum visits, looks at artworks in the Art and History Museum in Neuchatel, Switzerland March 11, 2025. REUTERS/Denis Balibouse

Swiss doctors are expanding the range of prescriptions for patients with mental health conditions and chronic illnesses to include strolls in public gardens, art galleries and museums.
The city of Neuchatel, in western Switzerland, launched the pilot project with doctors last month to help struggling residents and to promote physical activity.
"For people who sometimes have difficulties with their mental health, it allows them for a moment to forget their worries, their pain, their illnesses to go and spend a joyful moment of discovery," Patricia Lehmann, a Neuchatel doctor taking part in the program, told Reuters.
"I'm convinced that when we take care of people's emotions, we allow them somehow to perhaps find a path to healing."
Five hundred prescriptions will be handed out for free visits to four sites, including three museums and the city's botanical garden.
One of them went to a 26-year-old woman suffering from burnout whom Reuters met at the Neuchatel Museum of Art and History, which has masterpieces by Claude Monet and Edgar Degas as well as a collection of automated dolls.
"I think it brings a little light into the darkness," she said, asking to remain anonymous.
Authorities say the idea came from a 2019 World Health Organization study exploring the role of the arts in promoting health and dealing with illness.
During COVID-19 lockdowns, museum closures hit people's well-being, said Julie Courcier Delafontaine, head of the city's culture department.
"That was a real trigger and we were really convinced that culture was essential for the well-being of humanity," she said.
The initiative will be tested for a year and could be expanded to other activities such as theater.
"We'd love this project to take off and have enough patients to prove its worth and that one day, why not, health insurance covers culture as a form of therapy," said Courcier Delafontaine.



Hot Air Balloon Rides in AlUla Skies Offer Journey through Nature, Heritage

The experience is organized under the AlUla Moments event calendar. (SPA)
The experience is organized under the AlUla Moments event calendar. (SPA)
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Hot Air Balloon Rides in AlUla Skies Offer Journey through Nature, Heritage

The experience is organized under the AlUla Moments event calendar. (SPA)
The experience is organized under the AlUla Moments event calendar. (SPA)

As part of the Saudi Arabia’s AlUla Skies Festival 2025, the governorate is hosting daily hot air balloon rides that soar above its archaeological and natural landmarks, offering visitors from around the world a breathtaking panoramic experience.

These rides are among the festival’s most popular attractions, giving guests the chance to float peacefully over AlUla’s serene landscapes, with sweeping views of its mountainous terrain, green oases, and iconic heritage sites such as Hegra, the first site in Saudi Arabia on the UNESCO World Heritage List.

The experience is organized under the AlUla Moments event calendar, with the festival’s organizers aiming to provide a unique blend of adventure, serenity, and reflection, encapsulating the human connection with the sky and the universe, the central theme of the festival.

The AlUla Skies Festival will run through April 27 and includes a wide array of astronomical, educational, and cultural experiences that underscore AlUla’s growing status as a global destination for astrotourism.