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Part Toy, Part Fashion, the Arrival of the Viral Labubu Was a Long Time in the Making

A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
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Part Toy, Part Fashion, the Arrival of the Viral Labubu Was a Long Time in the Making

A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)
A person holds up Labubu dolls in a store during an organized press tour to Popland, a theme park opened by Chinese toy company Pop Mart, in Beijing, China, 02 June 2025. (EPA)

Labubu, the plush toy from China's Pop Mart is a social media darling, but the toothy little monsters are far from an overnight success. Having appeared a decade ago, Labubus may have finally cemented their place in the collectible toy market for years to come.

The Labubu, by artist and illustrator Kasing Lung, first appeared with pointed ears and pointy teeth, in three picture books inspired by Nordic mythology in 2015.

In 2019 Lung struck a deal with Pop Mart, a company that caters to toy connoisseurs and influencers, to sell Labubu figurines. But it wasn't until Pop Mart started selling Labubu plush toys on key rings in 2023 that the toothy monsters suddenly seemed to be everywhere, including in the hands of Rihanna, Kim Kardashian and NBA star Dillon Brooks. K-pop singer Lisa of Blackpink began posting images of hers for her more than 100 million followers on Instagram and on TikTok, where Labubu pandemonium has broken out.

There are 1.4 million #Labubu TikTok posts and counting, videos of fans unboxing them, showing styles inspired by them, and of course, Labubu cosplay.

Fans have latched on to Labubu’s mashup of play and fashion, making them accessories on handbags, backpacks and belts, or hanging them from car mirrors.

“The character has evolved into a collectible and style symbol, resonating with fans who connect with its quirky aesthetic and unique backstory,” Emily Brough, Popmart’s head of IP licensing in the Americas, said.

Labubu has been a bonanza for Pop Mart. Its revenue more than doubled in 2024 to 13.04 billion yuan ($1.81 billion), thanks in part to its elvish monster. Revenue from Pop Mart's plush toys soared more than 1,200% in 2024, nearly 22% of its overall revenue, according to the company's annual report.

Aside from their ability to pique the interest of toy aficionados and fashionistas, Labubu latched on to the blind box phenomenon, where the purchaser doesn't know exactly which version of the plush toy they'll get.

And Pop Mart made sure there is a Labubu for everyone, regardless of income. Most are priced in a wide rage between $20 and $300, with certain collaborations or limited editions priced higher, according to Brough.

Unlike many toys, Labubu devotees include a large number of adults. Buyers ages 18 and over drove a year-over-year increase of more than $800 million in the US toy market in 2024, according to market research firm Circana. Adult shoppers, mostly female, bought the toys for themselves. In 2025's first quarter, toy sales for those ages 18 and over rose 12% from the prior-year period. At $1.8 billion, adults also accounted for the highest spending among all age groups in the quarter.

Like many retailers, Pop Mart is actively monitoring negotiations between the US and just about every one of its trading partners as prices may be impacted. The situation with China is at the forefront, with President Donald Trump saying on Friday that the country “violated” an agreement with the United States on trade talks.

Right now Pop Mart, whose products are manufactured across Asia, says that it is continuously scaling production and expanding distribution across its online shop, retail stores and blind box vending machines to meet increasing demand.

Short supply has led to long lines at stores and at least one physical fight at a shopping center in the United Kingdom. Pop Mart said in an Instagram post late last month that it was temporarily suspending all in-store and blind box machine sales in the UK Peter Shipman, head of Europe, said in a Facebook post that the company is currently working on a new method to distribute toys to stores.

Resellers have become problematic and many Labubu fans are still willing to pay exorbitant price markups.

Kena Flynn was at The Grove shopping center in Los Angeles recently when she stumbled upon some Labubus being sold at a kiosk. Flynn said in a TikTok on Sunday that the prices were “really bad,” but her boyfriend bought two anyway.

“At a certain point, you can’t buy them,” Flynn said in her video. “I just want a Labubu and I cannot buy one from Pop Mart, so here we are.”

Looking to keep up with the overwhelming demand, Pop Mart says it's on track for 50 more retail locations in the US by the end of the year. That'll give shoppers more chances to hunt for Labubus, as Pop Mart says it's planning multiple new Labubu releases tied to seasonal moments and holidays throughout the rest of the year.

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Varieties

Japan City Gets $3.6 Mn Donation in Gold to Fix Water System

FILE PHOTO: Factories line the port of Osaka, western Japan October 23, 2017. REUTERS/Thomas White/File Photo
FILE PHOTO: Factories line the port of Osaka, western Japan October 23, 2017. REUTERS/Thomas White/File Photo
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Japan City Gets $3.6 Mn Donation in Gold to Fix Water System

FILE PHOTO: Factories line the port of Osaka, western Japan October 23, 2017. REUTERS/Thomas White/File Photo
FILE PHOTO: Factories line the port of Osaka, western Japan October 23, 2017. REUTERS/Thomas White/File Photo

Osaka has received an unusual donation -- 21 kilograms of gold -- to pay for the maintenance of its ageing water system, the Japanese commercial hub announced Thursday.

The donation worth $3.6 million was made in November by a person who a month earlier had already given $3,300 in cash for the municipal waterworks, Osaka Mayor Hideyuki Yokoyama told a press conference.

"It's an absolutely staggering amount," said Yokoyama, adding that he was lost for words to express his gratitude.

"I was shocked."

The donor wished to remain anonymous, AFP quoted the mayor as saying.

Work to replace water pipes in Osaka, a city of 2.8 million residents, has hit a snag as the actual cost exceeded the planned budget, according to local media.

Varieties

Thai Cops Go Undercover as Lion Dancers to Nab Suspected Thief

People gather to watch performers outside Emsphere shopping mall on the first day of the Lunar New Year of the Horse, in Bangkok on February 17, 2026. (Photo by Lillian SUWANRUMPHA / AFP)
People gather to watch performers outside Emsphere shopping mall on the first day of the Lunar New Year of the Horse, in Bangkok on February 17, 2026. (Photo by Lillian SUWANRUMPHA / AFP)
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Thai Cops Go Undercover as Lion Dancers to Nab Suspected Thief

People gather to watch performers outside Emsphere shopping mall on the first day of the Lunar New Year of the Horse, in Bangkok on February 17, 2026. (Photo by Lillian SUWANRUMPHA / AFP)
People gather to watch performers outside Emsphere shopping mall on the first day of the Lunar New Year of the Horse, in Bangkok on February 17, 2026. (Photo by Lillian SUWANRUMPHA / AFP)

Thai police donned a lion dance costume during this week's Lunar New Year festivities to arrest a suspect accused of stealing about $64,000 worth of Buddhist artifacts, police said Thursday.

Officers dressed as a red-and-yellow lion made the arrest on Wednesday evening after receiving a report earlier this month of a home burglary in the suburbs of the capital, Bangkok, AFP reported.

Capital police said the reported break-in involved "numerous Buddhist objects and two 12-inch Buddha statues", along with evidence of repeated attempts to enter the house, according to a statement.

With few leads, police kept watch for weeks before hatching an unusual plan to join a lion dance procession at a nearby Buddhist temple.

"Officers gradually moved closer to the suspect before arresting him," police said.

A video released by police showed the festive lion dancers approaching the suspect before an officer suddenly emerged from the head of the costume and, with help from colleagues, pinned him to the ground.

Police estimated the value of the stolen items at around two million baht ($64,000).

The suspect, a 33-year-old man, has a criminal record involving drug offences and theft, police added.

Varieties

Sudan's Historic Acacia Forest Devastated as War Fuels Logging

Little is left of the once sprawling acacia forest south of Sudan's capital. Ebrahim Hamid / AFP
Little is left of the once sprawling acacia forest south of Sudan's capital. Ebrahim Hamid / AFP
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Sudan's Historic Acacia Forest Devastated as War Fuels Logging

Little is left of the once sprawling acacia forest south of Sudan's capital. Ebrahim Hamid / AFP
Little is left of the once sprawling acacia forest south of Sudan's capital. Ebrahim Hamid / AFP

Vast stretches of a once-verdant acacia forest south of Sudan's capital Khartoum have been reduced to little more than fields of stumps as nearly three years of conflict have fueled deforestation.

What was once a 1,500-hectare natural reserve has been "completely wiped out", Boushra Hamed, head of environmental affairs for Khartoum state, told AFP.

Al-Sunut forest had long served as a haven for migratory birds and a vital green shield against the Nile's seasonal floods.

"During the war, Khartoum state has lost 60 percent of its green cover," Hamed said, describing how century-old trees "were cut down with electric saws" for commercial timber and charcoal production.

Where tall acacias once cast cool shade over a wetland just upstream from the confluence of the Blue and White Nile, barren ground now lies exposed, criss-crossed by people gathering whatever wood remains.

Hamed called it "methodical destruction", though the perpetrators remain unknown and there has been no investigation.

Similar devastation is unfolding across several regions -- including western Darfur, neighboring Kordofan and the central states of Sennar and Al-Jazirah -- as insecurity and economic collapse drive unchecked logging, according to Sudan's Forests National Corporation.

According to a 2019 study by the Nairobi-based African Forest Forum, Sudan had already lost nearly half of its forested land since 1960 due to agricultural expansion, firewood collection and overgrazing.

By 2015, the country ranked among Africa's least forested nations, with around 10 percent of its territory still covered by woodland, the study said.

The report had also warned of further degradation if reforestation and sustainable management efforts were not implemented -- concerns now compounded by the ongoing conflict.

- 'Barrier' -

Aboubakr Al-Tayeb, who oversees Khartoum's forestry administration, said the damage "affects not only Khartoum, but Sudan and the wider African continent."

"The forest was home to several migratory species from Europe," he told AFP.

More than a hundred bird species, including ducks, geese, terns, ibis, herons, eagles and vultures, had been recorded in the area, alongside monkeys and small mammals.

Al-Nazir Ali Babiker, an agronomist, said the loss of tree cover could cause more severe seasonal flooding because the "forest acted as a barrier" against rising waters.

Flooding strikes Sudan every year, destroying homes, farmland and infrastructure and leaving many families with no choice but to flee to safer areas.

The war in Sudan, which erupted in April 2023, has already killed tens of thousands, displaced 11 million and shattered critical infrastructure.

Before the fighting, forests supplied roughly 70 percent of Sudan's energy consumption, primarily through charcoal and firewood, according to data from the African Forest Forum.

Al-Sunut had also been a popular leisure spot for Khartoum residents.

"We used to come in groups to study and have a good time," recalls Adam Hafiz Ibrahim, a student at Omdurman Islamic University.

Today, wood gatherers have supplanted the usual walkers. Disregarding army notices alerting them to landmines, men and women traverse the dry, open ground that now stands where the ancient forest once grew.

"We're not cutting the trees. We just pick up whatever wood's already on the ground to use for the fire," said Nafisa, a woman in her forties navigating the dry grasslands.

"We found the trees down. We collect the wood to sell to bakeries and families," said Mohamed Zakaria, a construction worker who lost his job because of the war.

Experts say that the economic hardship caused by the war combined with a lack of enforcement has encouraged logging.

"The logging continues, because those responsible for forest protection cannot access many areas," said Mousa el-Sofori, head of Sudan's Forests National Corporation.

Efforts to replant acacias are underway, Tayeb of the Khartoum forestry administration said, but seedlings grow slowly and can take years to mature.

Restoring the lost woodlands would be "long and costly", said Sofori.

"Some of these forests were centuries old," he added.