The Kingdom of Saudi Arabia is joining countries worldwide in celebrating World Tourism Day, observed annually on September 27.
The day is celebrated to raise global awareness of the tourism sector's significant economic, social, cultural, and political value, and its role in supporting sustainable development through various events and initiatives.
Tourism acts as a powerful soft power, capable of reshaping economies and societies by expanding job opportunities, developing infrastructure, and fostering cross-cultural understanding, SPA reported.
The Kingdom has prioritized this sector within the goals of Saudi Vision 2030, investing heavily to promote comprehensive development, enhance the culture of travel, and open up broad horizons for global visitors.
