London Fashion Week Show at British Museum Irks Greece

Designer Erdem Moralioglu chose the impressive setting of the Athens Parthenon sculptures showroom at the British Museum. HENRY NICHOLLS / AFP
Designer Erdem Moralioglu chose the impressive setting of the Athens Parthenon sculptures showroom at the British Museum. HENRY NICHOLLS / AFP
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London Fashion Week Show at British Museum Irks Greece

Designer Erdem Moralioglu chose the impressive setting of the Athens Parthenon sculptures showroom at the British Museum. HENRY NICHOLLS / AFP
Designer Erdem Moralioglu chose the impressive setting of the Athens Parthenon sculptures showroom at the British Museum. HENRY NICHOLLS / AFP

The Greek Minister of Culture, Lina Mendoni, expressed her anger late on Saturday after a London Fashion week show took place in front of the Parthenon Marbles at the British Museum.
Designer Erdem Moralioglu chose the impressive setting of the Athens Parthenon sculptures showroom at the British Museum to present the autumn winter 2024 collection of his eponymous brand Erdem, inspired by Greek singer Maria Callas and her interpretation of the opera Medea in 1953, AFP said.
"By organizing a fashion show in the halls where the Parthenon Sculptures are exhibited, the British Museum, once again, proves its zero respect for the masterpieces of Pheidias," Mendoni said in a statement.
"The directors of the British Museum trivialize and insult not only the monument but also the universal values that it transmits. The conditions of display and storage of the sculptures, at the Duveen Gallery, are constantly deteriorating. It is time for the stolen and abused sculptural masterpieces to shine in the Attic light," she added.
The sculptures were taken from the Parthenon temple at the Acropolis in Greece in the early 19th century by British diplomat Thomas Bruce, the earl of Elgin.
Athens maintains the marbles, which are a major draw for visitors at London's British Museum, were stolen, while the UK claims they were obtained legally.
The 1963 British Museum Act prohibits the removal of objects from the institution's collection.
But officials at the museum, which is under pressure to repatriate other foreign antiquities, have not ruled out a possible loan deal.
Late November, a diplomatic spat raised eyebrows when Greek Prime Minister Kyriakos Mitsotakis expressed his "displeasure" over UK counterpart Rishi Sunak's last minute cancellation of a bilateral meeting set to discuss their long-running dispute over the Parthenon Marbles.
At issue for London was the Greek leader's comments in a BBC interview a day before the meeting about ownership of the 2,500-year-old marbles.
Sunak was allegedly angry about Mitsotakis's comments that having some of the marbles in London and others in Athens was like cutting the Mona Lisa in half.



Birkenstock Results Beat on Resilient Demand, Forecasts Margin Recovery

A Birkenstock shoe is displayed at Birkenstock shoe store in London, Britain, October 11, 2023. (Reuters)
A Birkenstock shoe is displayed at Birkenstock shoe store in London, Britain, October 11, 2023. (Reuters)
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Birkenstock Results Beat on Resilient Demand, Forecasts Margin Recovery

A Birkenstock shoe is displayed at Birkenstock shoe store in London, Britain, October 11, 2023. (Reuters)
A Birkenstock shoe is displayed at Birkenstock shoe store in London, Britain, October 11, 2023. (Reuters)

Birkenstock beat market expectations for fourth-quarter results on robust demand for its pricey footwear and forecast a recovery in margins in fiscal 2025, sending the company's shares up 7% on Wednesday.

With fresh styles becoming a priority for consumers, Birkenstock's sandals and closed-toe clogs have drawn new customers both at its own stores and at retailers.

The company bypassed steep discounting trends evident during the holiday shopping season, which Birkenstock executives said was off to a strong start globally.

"The expansion of ranges into more closed-toe silhouette has helped boost revenue, given that they offer multi-season wear," Susannah Streeter, head of money and markets at Hargreaves Lansdown, said.

Germany-based Birkenstock's average selling prices across its product range were up 8% in fiscal 2024, in part due to higher sales of clogs, the company said, adding that closed-toe styles now made up about a third of its business.

The company has invested in expanding its global store presence and increasing manufacturing capacity this year to meet demand.

While it led to a 330-basis point drop in gross margins in fiscal 2024, Birkenstock forecast a recovery in margins in fiscal 2025 as it ramps up production from new facilities.

The company reported fourth-quarter revenue of 455.8 million euros ($478.27 million), compared with the average analyst estimate of 439.2 million euros, according to data compiled by LSEG.

However, Birkenstock's forecast for fiscal 2025 revenue to increase between 15% and 17% was below estimates of 17.5% growth.

"It would appear with this incredibly healthy growth, the company is choosing to adopt a conservative approach that they expect to be able to meet and beat," BMO Capital Markets analyst Simeon Siegel said.

On an adjusted basis, Birkenstock earned 0.29 euro per share, beating estimates of 0.26 euro.