London Fashion Week Show at British Museum Irks Greece

Designer Erdem Moralioglu chose the impressive setting of the Athens Parthenon sculptures showroom at the British Museum. HENRY NICHOLLS / AFP
Designer Erdem Moralioglu chose the impressive setting of the Athens Parthenon sculptures showroom at the British Museum. HENRY NICHOLLS / AFP
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London Fashion Week Show at British Museum Irks Greece

Designer Erdem Moralioglu chose the impressive setting of the Athens Parthenon sculptures showroom at the British Museum. HENRY NICHOLLS / AFP
Designer Erdem Moralioglu chose the impressive setting of the Athens Parthenon sculptures showroom at the British Museum. HENRY NICHOLLS / AFP

The Greek Minister of Culture, Lina Mendoni, expressed her anger late on Saturday after a London Fashion week show took place in front of the Parthenon Marbles at the British Museum.
Designer Erdem Moralioglu chose the impressive setting of the Athens Parthenon sculptures showroom at the British Museum to present the autumn winter 2024 collection of his eponymous brand Erdem, inspired by Greek singer Maria Callas and her interpretation of the opera Medea in 1953, AFP said.
"By organizing a fashion show in the halls where the Parthenon Sculptures are exhibited, the British Museum, once again, proves its zero respect for the masterpieces of Pheidias," Mendoni said in a statement.
"The directors of the British Museum trivialize and insult not only the monument but also the universal values that it transmits. The conditions of display and storage of the sculptures, at the Duveen Gallery, are constantly deteriorating. It is time for the stolen and abused sculptural masterpieces to shine in the Attic light," she added.
The sculptures were taken from the Parthenon temple at the Acropolis in Greece in the early 19th century by British diplomat Thomas Bruce, the earl of Elgin.
Athens maintains the marbles, which are a major draw for visitors at London's British Museum, were stolen, while the UK claims they were obtained legally.
The 1963 British Museum Act prohibits the removal of objects from the institution's collection.
But officials at the museum, which is under pressure to repatriate other foreign antiquities, have not ruled out a possible loan deal.
Late November, a diplomatic spat raised eyebrows when Greek Prime Minister Kyriakos Mitsotakis expressed his "displeasure" over UK counterpart Rishi Sunak's last minute cancellation of a bilateral meeting set to discuss their long-running dispute over the Parthenon Marbles.
At issue for London was the Greek leader's comments in a BBC interview a day before the meeting about ownership of the 2,500-year-old marbles.
Sunak was allegedly angry about Mitsotakis's comments that having some of the marbles in London and others in Athens was like cutting the Mona Lisa in half.



Shein to Open Pop-up Store in South Africa to Woo More Shoppers

A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)
A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)
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Shein to Open Pop-up Store in South Africa to Woo More Shoppers

A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)
A view of a Shein pop-up store at a mall in Singapore April 4, 2024. (Reuters)

Fast-fashion giant Shein, known for its $5 tops and $10 dresses, will open a pop-up store in Johannesburg, South Africa in August as the online retailer aims to expand its brand recognition in the country.

Shein, founded in China, and its rival Temu have aggressively expanded worldwide as online shopping has surged after the COVID pandemic. They have been accused of exploiting tax loopholes by exporting China-made products in small quantities to avoid higher duties.

Shein will open its pop-up store from Aug. 2-11 as an "exhibition space" for customers to try on trendy fashion and lifestyle products and order them online at a discount, the company said in its South African Instagram post on Tuesday.

Local influencers were tapped for a pre-opening marketing campaign.

Brick-and-mortar and online fashion retailers have urged South African regulators to impose a 45% import duty on all clothing item imports, no matter the price, to level the playing field. Shein, which is planning to go public in Britain, taps a network of largely China-based suppliers which take small initial orders and scale up based on demand.

A Shein spokesperson told Reuters the retailer is engaging with South African regulators to ensure its continued compliance with local laws.

"That said, such tax measures are not critical to the success of our business or the competitive prices we offer our consumers. We keep our prices affordable through our technology-based on-demand business model and flexible supply chain," the spokesperson added.