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Saudi E-Commerce: Continuous Growth Fuels Sustainable Development

The ‘23rd Biban Forum’ recently held in Riyadh spotlighted e-commerce in the Middle East (Asharq Al-Awsat)
The ‘23rd Biban Forum’ recently held in Riyadh spotlighted e-commerce in the Middle East (Asharq Al-Awsat)
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Saudi E-Commerce: Continuous Growth Fuels Sustainable Development

The ‘23rd Biban Forum’ recently held in Riyadh spotlighted e-commerce in the Middle East (Asharq Al-Awsat)
The ‘23rd Biban Forum’ recently held in Riyadh spotlighted e-commerce in the Middle East (Asharq Al-Awsat)

As more and more Saudis are turning to online buying, the Kingdom is seeing unprecedented growth in e-commerce businesses, with the total number of registered firms in the country touching 35,314 in the second quarter of 2023.

This growth has paved the way for initiatives organized by the General Authority for Small and Medium-sized Enterprises (Monshaat), particularly in the realm of e-commerce.

These initiatives are aimed at enhancing and fostering the e-commerce sector in the region. The goal is also to empower entrepreneurs to access all the services and facilities provided by relevant authorities.

The landscape of e-commerce in Saudi Arabia has witnessed remarkable evolution and rapid strides in recent years, transforming it into one of the fastest-growing markets in the Middle East.

This transformation can be attributed to the increasing number of online shoppers and the growth of digital infrastructure. Improvements in internet speed and electronic security have also played a significant role.

Aligned with the goals of the Kingdom’s national transformation plan, “Vision 2030,” which seeks comprehensive digital transformation across various sectors, Saudi Arabia places significant emphasis on e-commerce as a key pillar of its economic growth.

With a multitude of e-commerce platforms, each offering a diverse range of services and features tailored to the needs of various businesses, this sector continues to sustain steady growth.

Expectations for further development and prosperity in the future remain high, thanks to government support and technological advancements.

Establishing an online store presents a promising opportunity for entrepreneurs, startups, and small to medium-sized enterprises to reach a broad customer base within and beyond the Kingdom.

This is due to the financial incentives and investment facilitations that are readily available.

The Saudi e-commerce market currently ranks 27th globally, boasting over 28.4 million users, with expectations that this number will reach 34.5 million by 2025.

Furthermore, the Kingdom commands a significant share of 45% in the e-commerce market within the Middle East and the Arab world, solidifying its role as a vital element in achieving economic sustainability.

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Egypt’s Tourism Minister: We’ve Agreed on Future Initiatives with Saudi Arabia

A glimpse of the visit by the Egyptian Minister of Tourism and Antiquities and his accompanying delegation to the UNWTO office in Saudi Arabia (Asharq Al-Awsat)
A glimpse of the visit by the Egyptian Minister of Tourism and Antiquities and his accompanying delegation to the UNWTO office in Saudi Arabia (Asharq Al-Awsat)
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Egypt’s Tourism Minister: We’ve Agreed on Future Initiatives with Saudi Arabia

A glimpse of the visit by the Egyptian Minister of Tourism and Antiquities and his accompanying delegation to the UNWTO office in Saudi Arabia (Asharq Al-Awsat)
A glimpse of the visit by the Egyptian Minister of Tourism and Antiquities and his accompanying delegation to the UNWTO office in Saudi Arabia (Asharq Al-Awsat)

Egyptian Tourism Minister Sherif Fathy told Asharq Al-Awsat that he and Saudi Tourism Minister Ahmed Al-Khateeb have agreed to collaborate on several tourism initiatives.

These include joint marketing efforts, shared tourism programs, environmental protection measures, and promoting specific types of tourism in the Red Sea.

Fathy recently visited Riyadh, where he met with Al-Khateeb and engaged with Saudi business leaders. They discussed ways to promote tourism between their countries and increase visitor exchanges.

During his visit to the United Nations World Tourism Organization (UNWTO) regional office in Riyadh, Fathy stated that the office’s presence in Saudi Arabia enhances the organization’s work in the region and improves communication with other countries.

He confirmed that they plan to develop and implement the agreed initiatives in the near future.

Fathy highlighted that the Middle East is a key player in global tourism and deserves a dedicated office to support all countries in the region. This effort aims to boost collaboration and promote the Middle East as a top destination for travelers.

Tourism, National Economy: A Path to Sustainable Growth

Samer Al-Kharashi, Director of the UNWTO regional office for the Middle East, stated that the office supports 13 countries in the region, with Egypt being a key member.

He highlighted that the recent visit by Egypt’s Minister of Tourism and Antiquities, who serves as Vice President of the regional committee, creates opportunities for collaboration.

This partnership aims to boost tourism’s role in the national economy, create jobs, and promote sustainable practices that protect the environment.

Speaking to Asharq Al-Awsat, Al-Kharashi emphasized the potential for cooperation with Egypt, which has a rich tourism history and many ancient sites. He noted that the regional office has the expertise to assist member countries.

Al-Kharashi expressed optimism about the discussions, which covered various opportunities for joint projects that would benefit both Egypt and the wider region.

Strengthening Bilateral Relations

Fathy’s visit to the UNWTO regional office aims to enhance bilateral relations, as Cairo actively seeks to develop its tourism sector through international collaboration.

During their meeting, Fathy and Al-Kharashi addressed key issues facing Egypt’s tourism sector, including challenges and growth opportunities. They explored future cooperation, particularly in tourism training, improving services, and increasing investments.

Egypt ranks first in Africa, fifth in the Middle East, and 63rd globally on the Travel and Tourism Development Index.

The UNWTO regional office in Riyadh is the first of its kind outside the organization’s headquarters, dedicated to supporting member states in the Middle East.

The office focuses on promoting tourism education, improving infrastructure, and fostering sustainable tourism while preserving the region’s cultural and environmental heritage.