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Saudi Military Industry Flourishes: Localization Surge to 13.6%

An image from the inaugural World Defense Show north of Riyadh. (Supplied)
An image from the inaugural World Defense Show north of Riyadh. (Supplied)
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Saudi Military Industry Flourishes: Localization Surge to 13.6%

An image from the inaugural World Defense Show north of Riyadh. (Supplied)
An image from the inaugural World Defense Show north of Riyadh. (Supplied)

The Saudi government is starting to see positive results from its efforts to boost the military, defense, and security industries. The localization rate of the sector has jumped from 4% to 13.6% by the end of 2022, a significant increase of 9.6%.
Furthermore, 477 licenses were issued for the establishment of 265 companies.
In Riyadh, Defense Minister Prince Khalid bin Salman inaugurated the World Defense Show 2024, attended by defense ministers and officials from various countries, along with specialized companies.
The exhibition is being held in the Saudi capital city for the second time after its debut in 2022, featuring the latest innovation across the defense sector.
Ahmed Al-Ohali, governor of the General Authority for Military Industries (GAMI), stressed the importance of unlimited government support to strengthen the sector.
This support aims to enhance the Kingdom’s strategic capabilities, promote the localization of national military industries, and align with the vision for the future.
Government Spending Boosts Defense Industry in Saudi Arabia
Saudi Arabia is boosting its defense and security industries with strong government support. This push aims to advance these sectors and fulfill the localization goal of 50% of government spending on military equipment and services, as outlined in the national transformation plan, “Vision 2030.”
Al-Ohali stated that the Kingdom is already seeing positive outcomes, with the localization rate increasing from 4% to 13.6% by the end of 2022. Furthermore, 477 permits and licenses were issued for 265 companies in the military industries sector, creating over 74 investment opportunities for localizing the supply chain.
The governor highlighted the sector’s expected contribution to the GDP, reaching around SAR 93.75 billion ($25 billion) by 2030. It is anticipated to generate 40,000 direct job opportunities and 60,000 indirect job opportunities in the same year.
International Partnerships
Emphasizing the World Defense Show’s significance as a crucial platform for experts and industry professionals, Al-Ohali affirmed that “the second edition of this leading international event in the defense and security industry in the Kingdom is an extension of the successes and achievements witnessed in the inaugural edition.”
“The exhibition will strategically support the nation's efforts towards achieving localization targets and provide an ideal environment for communication and interaction among participants,” added Al-Ohali.
“The aim is to enhance international partnerships in the defense and security industry, contributing to the vision of our beloved Kingdom through technology transfer and competence development support.”

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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)

Saudi Arabia’s digital advertising sector is experiencing rapid growth, but a significant portion of its revenues is leaking to foreign platforms. To maximize the impact on the national economy, experts are calling for strategies to curb this outflow and redirect it to local channels.

The importance of retaining digital ad revenues lies in the substantial size of this market. It is estimated that approximately $1 billion in ad spent is lost annually to foreign platforms, representing a considerable loss to Saudi Arabia’s economy.

Dr. Ebada Al-Abbad, CEO of Marketing and Communications at Tadafuq, a Saudi digital advertising network, told Asharq Al-Awsat that the problem stems from the fact that although advertisers, products, and audiences are often local, the largest share of financial gains goes to foreign platforms. He estimated that 70-80% of the $1.5 billion spent on digital advertising in Saudi Arabia in 2022 went to global platforms such as Google and Facebook. This results in the national economy losing nearly $1 billion annually from this sector alone.

Al-Abbad noted that government agencies in Saudi Arabia also contribute to the outflow. He explained that public sector spending on digital advertising, intended to raise awareness among citizens and residents, frequently ends up on foreign platforms. Government spending makes up about 20-25% of the total digital ad market in the Kingdom, meaning hundreds of millions of riyals leave the country annually, weakening the local digital economy.

Al-Abbad argues that Saudi Arabia needs strong local digital ad networks to keep this revenue within the national economy. These networks would help create jobs, drive innovation, and promote cultural diversity in digital content. Developing local platforms would also enhance Saudi Arabia’s digital sovereignty by ensuring that data remains within the country and is not controlled by foreign entities.

Moreover, local networks would reduce dependence on international platforms, ensuring that the economic benefits of digital advertising remain in the Kingdom, he said, stressing that this would align with Saudi Arabia’s broader Vision 2030 goals, which emphasize building a robust, diversified economy driven by local industries and digital transformation.

Globally, the digital advertising sector is growing rapidly. In 2022, worldwide spending on digital ads reached $602 billion, and it is projected to hit $876 billion by 2026. In the Middle East and North Africa (MENA) region, the digital ad market grew to $5.9 billion in 2022, with Saudi Arabia’s market accounting for over $1.5 billion.

In other countries, the digital ad sector plays a crucial role in boosting national economies. For example, in the United States, the digital advertising industry contributed $460 billion to the GDP in 2021, about 2.1% of the total. In the UK, the sector accounted for 1.8% of GDP in 2022. This shows how important digital advertising can be in driving economic growth.

One of the key challenges facing Saudi Arabia’s digital ad sector is the dominance of global platforms like Google and Facebook, which control 60% of the global digital ad market, Al-Abbad told Asharq Al-Awsat. This dominance results in a significant outflow of revenue and allows these platforms to control digital data and content. He warned that this could undermine Saudi Arabia’s national sovereignty over its digital economy.

To counter this, he emphasized that Saudi Arabia needs to build competitive local networks that can retain a larger share of the market. This will not only keep more revenue in the country but also strengthen the Kingdom’s control over its digital data and content.