Aramco Completes Acquisition of Esmax

The transaction represents Aramco’s first downstream retail investment in South America. Photo: Aramco
The transaction represents Aramco’s first downstream retail investment in South America. Photo: Aramco
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Aramco Completes Acquisition of Esmax

The transaction represents Aramco’s first downstream retail investment in South America. Photo: Aramco
The transaction represents Aramco’s first downstream retail investment in South America. Photo: Aramco

Saudi Aramco, one of the world’s top integrated energy and chemicals companies, successfully completed the acquisition of a 100% equity stake in Esmax Distribución SpA, a leading diversified downstream fuels and lubricants retailer in Chile.
Esmax has a national presence that includes retail fuel stations, airport operations, fuel distribution terminals and a lubricant blending plant.
The transaction, which was first announced in September, represents Aramco’s first downstream retail investment in South America, illustrates the attractiveness of this market, and supports the company’s strategic goal to strengthen its downstream value chain.
“We are delighted to conclude the acquisition of Esmax and look forward to working with the outstanding team on the ground in Chile to achieve our shared ambitions,” said Aramco Executive Vice President of Products & Customers Yasser Mufti.

“Aramco aims to be a primary global retail player and this deal combines our high-quality products and services, including Valvoline lubricants, with the experience and quality of an established operator in Chile,” he added.



Saudi Tourism Authority Signs MoU to Boost International Marketing Strategies

Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
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Saudi Tourism Authority Signs MoU to Boost International Marketing Strategies

Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
Saudi Ministry of Tourism Building (File Photo AAWSAT AR)

The Saudi Tourism Authority (STA) has signed a memorandum of understanding (MoU) with a national marketing services company to strengthen its efforts to reach target audiences in international markets and solidify the Kingdom's standing on the global tourism map.
The MoU encompasses plans to conduct marketing studies for prominent content creators in international markets, SPA reported.

The initiative seeks to enhance STA's database and identify a select group of content creators to engage with during global promotional campaigns in 2025.
This step is part of STA's endeavour to raise awareness of the Kingdom's unique tourist destinations and highlight cultural, heritage, and natural experiences. The authority leverages innovative marketing strategies, focusing on international markets.
The MoU reflects the authority's commitment to developing the tourism sector in Saudi Arabia and achieving the objectives of Vision 2030, which aims to boost the sector's contribution to the GDP and diversify national income sources.