More than 10,000 business opportunities are available in Saudi Arabia’s franchising market, with over 1,200 brands ready for franchising.
Saudi Arabia is becoming a hotspot for investment in the Middle East due to its favorable market conditions and supportive commercial environment.
The Kingdom has been welcoming hundreds of global brands in recent years, offering franchise opportunities across various regions.
According to a report by the Small and Medium Enterprises General Authority (Monshaat), there are over 1,000 franchising brands in the Kingdom, with 380 being local and more than 600 foreign brands.
The Saudi franchising market mainly focuses on sectors like food and beverage, retail, and services.
Saudi Arabia holds a significant share of the franchising market in the Middle East, making it attractive for global brands, especially after the launch of Vision 2030, which has spurred major investment projects in the country.
The franchising industry allows big international companies to enter local markets, providing opportunities for small investors and entrepreneurs to grow their businesses.
In 2020, the executive regulations of the franchise system were implemented to facilitate the entry of global companies into the Saudi market and to encourage investment opportunities for Saudi entrepreneurs.
The Saudi franchising law aims to ensure transparent relationships between franchisors and franchisees, offering necessary protection throughout the process.
The report from Monshaat highlighted that the Franchising Center, linked to the authority, has been assisting various Saudi brands. Their services include checking if brands are ready for franchising, licensing brokers, offering mediation services, and appointing franchise managers.
The goal of the Franchising Center is to boost the system and empower brands and stakeholders. They aim to make Saudi Arabia a regional and global hub for both local and international brands.
Through a bold program, the Franchising Center aims to help SMEs expand through franchising. This will increase the number of active brands in Saudi Arabia by offering guidance from industry experts.
Their program aims to prepare national brands, set up operational systems, and give new Saudi entrepreneurs and SMEs the chance to grow.
These franchising programs are expected to bring good returns in the short, medium, and long term, supporting fast-growing industries.
The franchising market is predicted to create job opportunities in Saudi Arabia in the coming years. Despite being relatively new in the Kingdom, it has quickly grown and developed.
1,200 Brands Ready for Franchising in Saudi Arabia
https://english.aawsat.com/business/4936611-1200-brands-ready-franchising-saudi-arabia
1,200 Brands Ready for Franchising in Saudi Arabia
- Riyadh: Bandar al-Mosalam
- Riyadh: Bandar al-Mosalam
1,200 Brands Ready for Franchising in Saudi Arabia
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