World Bank Seeks to Spread Saudi Arabia’s Reform Experience

Saudi Arabia was chosen as a knowledge center thanks to its pioneering experience over the past years. (SPA)
Saudi Arabia was chosen as a knowledge center thanks to its pioneering experience over the past years. (SPA)
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World Bank Seeks to Spread Saudi Arabia’s Reform Experience

Saudi Arabia was chosen as a knowledge center thanks to its pioneering experience over the past years. (SPA)
Saudi Arabia was chosen as a knowledge center thanks to its pioneering experience over the past years. (SPA)

The World Bank, in cooperation with Saudi Arabia, intends to establish a knowledge center in the Kingdom to support countries in implementing necessary economic reforms to bolster their competitive capabilities.

The center, which was announced in Washington on the sidelines of the spring meetings of the International Monetary Fund (IMF) and the World Bank, aims to spread the culture of economic reforms undertaken by the Kingdom in view of its experience during the last seven years since the announcement of Vision 2030, which established the rules for economic diversification in the country.

Saudi Arabia ranked 17th globally in the Global Competitiveness Yearbook (WCY) report, issued by the Global Competitiveness Center. It advanced seven places in the 2023 edition, supported by strong economic and financial performance in 2022.

According to economists who spoke to Asharq Al-Awsat, the center will boost the transformation of Riyadh into an incubator for global centers and regional headquarters for international companies.

It will also contribute to the sustainability of the ongoing development process and stimulate all sectors to achieve competitiveness as a basis for economic development.

Speaking from Washington on Friday, Saudi Minister of Commerce Dr. Majid Al-Qasabi said this step emphasizes the great progress his country has achieved in global competitiveness reports and indicators, thanks to economic reforms implemented with the support and directives of Prince Mohammed bin Salman, Crown Prince and Prime Minister.

Minister of Economy and Planning Faisal Al-Ibrahim said the World Bank Group’s announcement that it had chosen the Kingdom as a knowledge center reflected Saudi Arabia’s pioneering role and its constant efforts to enable countries to build institutional capabilities to adapt economically to global changes.

Member of the Shura Council and Economic Expert Fadl Al-Buainain told Asharq Al-Awsat: “The Kingdom today is reaping the fruits of its economic reforms that it launched with Vision 2030 in 2016.”

“All the transformation and diversification plans that the economy is witnessing, in addition to the completion of the legislative frameworks related to the economic sectors, is the result of radical reforms led by Crown Prince Mohammed and implemented by government agencies according to a strategic vision and specific goals,” he stressed.



Saudi Tourism Authority Signs MoU to Boost International Marketing Strategies

Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
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Saudi Tourism Authority Signs MoU to Boost International Marketing Strategies

Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
Saudi Ministry of Tourism Building (File Photo AAWSAT AR)

The Saudi Tourism Authority (STA) has signed a memorandum of understanding (MoU) with a national marketing services company to strengthen its efforts to reach target audiences in international markets and solidify the Kingdom's standing on the global tourism map.
The MoU encompasses plans to conduct marketing studies for prominent content creators in international markets, SPA reported.

The initiative seeks to enhance STA's database and identify a select group of content creators to engage with during global promotional campaigns in 2025.
This step is part of STA's endeavour to raise awareness of the Kingdom's unique tourist destinations and highlight cultural, heritage, and natural experiences. The authority leverages innovative marketing strategies, focusing on international markets.
The MoU reflects the authority's commitment to developing the tourism sector in Saudi Arabia and achieving the objectives of Vision 2030, which aims to boost the sector's contribution to the GDP and diversify national income sources.