The Saudi Tourism Authority (STA) celebrated its participation at the Arabian Travel Market (ATM) this week, signing major new agreements with trade partners and successfully showcasing unique summer destinations and products, SPA reported.
STA secured over 40 agreements, including collaborations with Flyadeal, Noon, and China i2i Group as well as major strategic partnerships with Saudia and Riyadh Air. These collaborations mark a new stage of growth for the Kingdom and will boost the country’s tourism sector and solidify Saudi Arabia’s position as a leading global tourism destination with unique year-round experiences for visitors.
The Saudi delegation was led by STA chief executive and board member Fahd Hamidaddin, who was joined by over 70 Saudi tourism ecosystem leaders and key partners including destination management companies, hotels, and airlines.
“As we conclude our participation at ATM 2024, I’m filled with pride and optimism for the future of tourism in Saudi. Each partnership, each conversation, each meeting, has reaffirmed our belief that Saudi has an offer like no other,” Hamidaddin said.
“With 72 partners from the tourism ecosystem in attendance, we secured partnerships and made commitments which will further increase our connectivity and ensure the world is aware of our dynamic and diverse destinations,” the STA chief said.
“We leave ATM with an ongoing promise to collaborate regionally, creating a greater tourism economy and elevating the GCC into a global magnet for international travelers,” Hamidaddin added.