IATA to Asharq Al-Awsat: We Will Open Regional Headquarters in Riyadh Soon

People attend the Future Aviation Forum in the Saudi capital Riyadh on May 20, 2024. (AFP)
People attend the Future Aviation Forum in the Saudi capital Riyadh on May 20, 2024. (AFP)
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IATA to Asharq Al-Awsat: We Will Open Regional Headquarters in Riyadh Soon

People attend the Future Aviation Forum in the Saudi capital Riyadh on May 20, 2024. (AFP)
People attend the Future Aviation Forum in the Saudi capital Riyadh on May 20, 2024. (AFP)

Kamil Al-Awadhi, Vice President of Africa and Middle East at International Air Transport Association (IATA), revealed that the association intends to open a regional headquarters in Riyadh to keep pace with the Kingdom’s “exceptional” transformation in the aviation sector.

The International Air Transport Association (IATA) was founded in 1945 and is headquartered in Canada. The association aims to represent the aviation industry, develop commercial standards, and assist airlines by simplifying operations and increasing passenger comfort, while reducing costs and improving efficiency.

Speaking to Asharq Al-Awsat on the sidelines of the Future Aviation Forum 2024, Al-Awadhi said IATA expects air traffic and the number of passengers in the Middle East region to increase this year by around 4 to 6 percent, compared to 2023.

Previous data issued by IATA revealed that airlines in the Middle East achieved the strongest performance in January 2024 by 29.5 percent - with an increase of 25.9 percent year-on-year in freight volumes, as a result of growth in the Middle East and Asian markets - and Middle East and Europe by 46 percent.

Al-Awadhi pointed to challenges facing the aviation sector in the Middle East, which include geopolitical developments, underlining the importance of cooperation among the civil aviation authorities in Gulf countries to guarantee the safety of passengers and aircraft and avoid the cancellation of flights.

The Future Aviation Forum is being held in Riyadh under the patronage of Custodian of the Two Holy Mosques King Salman bin Abdulaziz and concludes on Thursday.

Organized by the General Authority of Civil Aviation (GACA), the event is attended by more than 30 ministers, 77 presidents of civil aviation authorities and heads of airlines from around the world, as well as 5,000 aviation industry experts and stakeholders from more than 120 countries.



Saudi Digital Payments Market Attracts Global Investments

Visitors to the Fintech 24 Conference in Riyadh (Photo: Turki Al-Aqili)
Visitors to the Fintech 24 Conference in Riyadh (Photo: Turki Al-Aqili)
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Saudi Digital Payments Market Attracts Global Investments

Visitors to the Fintech 24 Conference in Riyadh (Photo: Turki Al-Aqili)
Visitors to the Fintech 24 Conference in Riyadh (Photo: Turki Al-Aqili)

Saudi Arabia is pushing to increase digital payments to 70% by 2030, creating significant opportunities for global companies to expand in the region.
According to the Saudi Central Bank, electronic payments in the retail sector grew by 12% in 2023, reaching 70% of total transactions. Cashless transactions hit 10.8 billion, up from 8.7 billion in 2022, driving international companies to establish regional headquarters and capitalize on this growing market.
Nouf Al-Salama, Business Development Manager at PayerMax, told Asharq Al-Awsat that the company has opened a regional office in Saudi Arabia to strengthen its presence in the Middle East and North Africa (MENA) region.
She noted that the Gulf Cooperation Council (GCC) countries are expected to experience rapid growth in e-commerce, with Saudi Arabia and the UAE leading the change. According to CNNB Solutions, both countries are seeing a compound annual growth rate (CAGR) of 39% and 38%, respectively.
Federico Pienovi, Head of Commercial Operations for Asia, the Middle East, and Oceania at Argentine company Globant, revealed the company’s ambitions to generate $1 billion in revenue in the Saudi market over the next five years.
He said that Saudi Arabia has been selected as Globant’s regional headquarters, although the company is expanding across the region. With these ambitions, Globant plans to create over 500 local jobs in the coming years, continue its expansion, support national talents, and work on major projects that bring cutting-edge technology innovations to the Kingdom, he underlined.
Mordor Intelligence projects a 15.4% CAGR for Saudi Arabia's payment market between 2022 and 2027, making it one of the most advanced markets transitioning towards a cashless society.
PayerMax estimates the global digital payments market, valued at $7.79 trillion in 2022, will reach $14.77 trillion within five years, driven by the growth of digital wallets, smartphones, and payment technologies. Emerging economies’ rapid smartphone adoption is expected to further fuel this growth.