Saudi Arabia Explores Untapped Markets to Expand Global Flight Connections

The Air Connectivity Program pavilion during the annual meeting of the International Aviation Council in Riyadh (Photo by: Turky Al-Agili)
The Air Connectivity Program pavilion during the annual meeting of the International Aviation Council in Riyadh (Photo by: Turky Al-Agili)
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Saudi Arabia Explores Untapped Markets to Expand Global Flight Connections

The Air Connectivity Program pavilion during the annual meeting of the International Aviation Council in Riyadh (Photo by: Turky Al-Agili)
The Air Connectivity Program pavilion during the annual meeting of the International Aviation Council in Riyadh (Photo by: Turky Al-Agili)

Saudi Arabia has established the Air Connectivity Program in 2021 to work with air carriers and airports with the aim to launch additional routes and flights to targeted destinations.

The Kingdom is seeking to become a global aviation hub through several initiatives and programs, at the forefront of which is the National Aviation Strategy, which seeks to connect 250 direct destinations to and from Saudi airports, increase air traffic, and raise the volume of cargo.

In remarks to Asharq Al-Awsat, Executive Vice President of Aviation Development in the Air Connectivity program, Rashid Al-Shammari talked about a plan to expand air routes through 29 airports in the Kingdom by adding the largest number of plane seats.

He explained that the program links the National Tourism Strategy to the National Aviation Strategy through the launch of new routes, additional flights in priority target markets and seasonal trips.

He made his comments on the sidelines of the first annual meeting in the Middle East of the General Assembly of the Airports Council International, which is held in Riyadh from May 22-23.

He stated that the Air Connectivity Program has been able to launch more than 50 routes since its inception in 2021, and works to facilitate entry into the market and enhance expansion opportunities for travel partners to achieve the goals of Vision 2030, in addition to empowering cadres and developing operational excellence based on the latest technologies.

Some of the routes that were launched include a connection between Beijing and Riyadh. The program also cooperated this year with the Italian national carrier ETA to operate flights from the city of Rome to Jeddah and Riyadh.

At the global level, the Kingdom jumped 14 places in the rate of international air connectivity, to reach the 13th place in 2023 compared to 27th in 2019, according to the latest air connectivity index report issued by the International Air Transport Association (IATA), in a classification that includes more than 200 countries.

Moreover, in 2023, Riyadh Air was established by the Public Investment Fund, targeting more than 100 destinations by 2030 and providing more than 200,000 direct and indirect job opportunities, as well as contributing SAR 75 billion ($20 billion) to the country’s gross domestic product.



Schengen Visa Applications in Saudi Arabia Grew by 23% in 2024

Visa applicants are seen at the Visa Center in Riyadh to complete their application procedures. (Asharq Al-Awsat)
Visa applicants are seen at the Visa Center in Riyadh to complete their application procedures. (Asharq Al-Awsat)
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Schengen Visa Applications in Saudi Arabia Grew by 23% in 2024

Visa applicants are seen at the Visa Center in Riyadh to complete their application procedures. (Asharq Al-Awsat)
Visa applicants are seen at the Visa Center in Riyadh to complete their application procedures. (Asharq Al-Awsat)

As travel and tourism continue to grow, despite the challenges faced by local, regional, and international businesses and projects, VFS Global has revealed that demand for Schengen visas in Saudi Arabia has increased significantly by 23% this year.

In an interview with Asharq Al-Awsat, Zubin Karkaria, founder and CEO of VFS Global, said that the company has managed the visa procedures for the Saudi Ministry of Tourism’s Trailblazers program, which works to send 100,000 students to Europe for training in the tourism and travel sectors.

He added: “Our strategy aims to provide long-term value to all stakeholders, including the Saudi government and its citizens, contributing to Saudi Arabia’s vision of creating a diverse and sustainable economy by applying some of our modern solutions to our operations in the Kingdom.”

Karkaria emphasized that Saudi Arabia is a key market for VFS Global’s business, noting that the company has expanded its presence and services in the Kingdom over the years through strategic partnerships to facilitate visa services for travelers. These partnerships include agreements with chambers of commerce, the Public Investment Fund (PIF), and Aramco.

He further stated: “VFS Global strictly adheres to service-level agreements with its government clients, managing non-judicial and administrative tasks related to visa applications, passports, and consular services.”

As international travel grows in emerging markets, there has been an increasing need for specialized services to meet the demands of governments and visa applicants globally. “This led us to develop an approach that benefits both parties, where we handle all administrative procedures necessary for visa processing,” Karkaria explained.

According to him, VFS Global enjoys a long-standing partnership with governments in the European Union, working closely with them in the countries where they operate to provide visa application services. He noted the ongoing rise in demand for international travel and visa issuance.

“The initial challenge during the COVID-19 pandemic, which directly impacted travel and related sectors, was dealing with the volatile business environment. We quickly recognized both the severity of the crisis and the opportunity to transform our operations to prepare our organization for the future,” he said.

He continued: “For instance, by April 2020, 3,196 of our 3,384 visa application centers worldwide were temporarily closed in response to the global crisis. However, within just seven months, we resumed operations at 1,600 centers, representing more than half of our global network, enabling us to serve over 50 government clients across 129 countries while implementing new health and safety measures to protect both staff and visa applicants.”

Karkaria said that over the past 23 years, the company played a critical role in helping its clients manage the rapid growth in visa demand in a cost-effective and highly secure manner.

He added: “We have also developed innovative solutions tailored to our government clients, such as LIDProTM, which allows them to process visa applications from multiple locations via a centralized electronic hub.” VFS Global is the trusted partner of 67 government clients and operates in 151 countries.

Karkaria stated that the company supports travel to the Kingdom by providing Saudi visa services since 2023.

“Through our partnership with the Saudi Visa and Travel Solutions company, we operate and manage Saudi visa service centers in 45 countries worldwide,” he told Asharq Al-Awsat.

He added: “We are committed to supporting Saudi Arabia’s ambitious plans to develop and grow tourism by expanding Saudi visa services in partnership with the Saudi Visa and Travel Solutions company. We are also in the process of appointing relationship managers for key government and private sector entities.”

Karkaria noted that Saudi Arabia has recently launched an educational visa to boost the education sector by supporting international institutions in establishing branches in the Kingdom and attracting international students to study and reside in the country.

In this context, VFS Global will help international institutions establish branches in Saudi Arabia and assist potential Saudi students in pursuing their careers at various international universities through professional guidance and recruitment services.

VFS Global established its visa application center operations in Saudi Arabia in 2005, providing visa and passport services on behalf of 31 governments through a network of 95 visa application centers.

The company operates in 14 locations across Saudi Arabia, including Riyadh, Jeddah, Khobar, Abha, Hail, Jubail, Makkah, Jazan, Qassim, Al-Kharj, Tabuk, Madinah, Najran, and Al-Jawf.

Karkaria stated, “We see tremendous potential in artificial intelligence to accelerate and improve visa application procedures. Our partnership with the Responsible AI Institute reflects our strong commitment to using this technology in a reliable and ethical manner, applying the highest security standards.”

“Most importantly, we are committed to using AI in accordance with the regulations and procedures implemented by the governments we work with. We are ready to help our government clients integrate AI into the visa application process,” he added.