Saudi Arabia Explores Untapped Markets to Expand Global Flight Connections

The Air Connectivity Program pavilion during the annual meeting of the International Aviation Council in Riyadh (Photo by: Turky Al-Agili)
The Air Connectivity Program pavilion during the annual meeting of the International Aviation Council in Riyadh (Photo by: Turky Al-Agili)
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Saudi Arabia Explores Untapped Markets to Expand Global Flight Connections

The Air Connectivity Program pavilion during the annual meeting of the International Aviation Council in Riyadh (Photo by: Turky Al-Agili)
The Air Connectivity Program pavilion during the annual meeting of the International Aviation Council in Riyadh (Photo by: Turky Al-Agili)

Saudi Arabia has established the Air Connectivity Program in 2021 to work with air carriers and airports with the aim to launch additional routes and flights to targeted destinations.

The Kingdom is seeking to become a global aviation hub through several initiatives and programs, at the forefront of which is the National Aviation Strategy, which seeks to connect 250 direct destinations to and from Saudi airports, increase air traffic, and raise the volume of cargo.

In remarks to Asharq Al-Awsat, Executive Vice President of Aviation Development in the Air Connectivity program, Rashid Al-Shammari talked about a plan to expand air routes through 29 airports in the Kingdom by adding the largest number of plane seats.

He explained that the program links the National Tourism Strategy to the National Aviation Strategy through the launch of new routes, additional flights in priority target markets and seasonal trips.

He made his comments on the sidelines of the first annual meeting in the Middle East of the General Assembly of the Airports Council International, which is held in Riyadh from May 22-23.

He stated that the Air Connectivity Program has been able to launch more than 50 routes since its inception in 2021, and works to facilitate entry into the market and enhance expansion opportunities for travel partners to achieve the goals of Vision 2030, in addition to empowering cadres and developing operational excellence based on the latest technologies.

Some of the routes that were launched include a connection between Beijing and Riyadh. The program also cooperated this year with the Italian national carrier ETA to operate flights from the city of Rome to Jeddah and Riyadh.

At the global level, the Kingdom jumped 14 places in the rate of international air connectivity, to reach the 13th place in 2023 compared to 27th in 2019, according to the latest air connectivity index report issued by the International Air Transport Association (IATA), in a classification that includes more than 200 countries.

Moreover, in 2023, Riyadh Air was established by the Public Investment Fund, targeting more than 100 destinations by 2030 and providing more than 200,000 direct and indirect job opportunities, as well as contributing SAR 75 billion ($20 billion) to the country’s gross domestic product.



Saudi Giga-project Diriyah Agrees Deals Worth $1 bln with European Firms, Says CEO

Jerry Inzerillo, Group CEO of the Diriyah Gate Authority reacts during the World Economic Forum (WEF) in Riyadh, Saudi Arabia, April 28, 2024. REUTERS/Hamad I Mohammed/File Photo
Jerry Inzerillo, Group CEO of the Diriyah Gate Authority reacts during the World Economic Forum (WEF) in Riyadh, Saudi Arabia, April 28, 2024. REUTERS/Hamad I Mohammed/File Photo
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Saudi Giga-project Diriyah Agrees Deals Worth $1 bln with European Firms, Says CEO

Jerry Inzerillo, Group CEO of the Diriyah Gate Authority reacts during the World Economic Forum (WEF) in Riyadh, Saudi Arabia, April 28, 2024. REUTERS/Hamad I Mohammed/File Photo
Jerry Inzerillo, Group CEO of the Diriyah Gate Authority reacts during the World Economic Forum (WEF) in Riyadh, Saudi Arabia, April 28, 2024. REUTERS/Hamad I Mohammed/File Photo

Diriyah, one of Saudi Arabia's giga-projects, has agreed deals worth nearly $1 billion with European firms and is in talks to attract more foreign capital, its CEO said.

Diriyah, located at a UNESCO World Heritage site outside the capital Riyadh, has been backed by PIF investments worth a total of around 20 billion riyals ($5.33 billion) in 2023 and 2024, and should get 12 billion riyals more next year, its CEO said.

It has recently agreed deals worth nearly $1 billion in total with an Italian developer and a French company and is in talks with several foreign investors looking to buy equity stakes in hotels and other real estate developments, Jerry Inzerillo told Reuters in New York this week.

"There's a lot of interest from America, a lot of interest from every country," he said. "We'll work with any country that can deliver quality and stay on time."

Foreign investors have already bought stakes in several projects in Diriyah, said Inzerillo, with more to come.

"A lot of people can see that it's built, it's doable; it's no longer renderings, no longer 'you wait and see' ... So now we're seeing a big spike in interest in foreign investment".

Inzerillo said investment priorities have changed because of upcoming events such as the Expo 2030 world fair, which Riyadh last year won the right to host. But the pace and scope of the Saudi giga-projects have not been scaled back, he said.

"It's a realignment, a re-prioritization ... not a reduction," he added.