Saudi Arabia’s sovereign wealth fund, the Public Investment Fund (PIF), has claimed the top spot globally as the most valuable brand, worth $1.1 billion, according to data from Brand Finance, a global brand valuation firm.
Brand Finance highlights the PIF’s strong brand appeal and ambitious growth plans, aiming to reach $2 trillion in managed assets by 2030.
The fund’s bold investment strategies have boosted its brand value and commercial strength.
With assets exceeding $930 billion, the PIF is a major global investor, shaping the future of the global economy by developing business sectors and creating new opportunities.
It also plays a crucial role in Saudi Arabia’s economic transformation, launching 94 new companies since 2017 and creating over 644,000 job opportunities domestically.
