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Saudi Minister of Industry and Mineral Resources Starts Official Visit to US

Saudi Minister of Industry and Mineral Resources Bandar Alkhorayef. (SPA)
Saudi Minister of Industry and Mineral Resources Bandar Alkhorayef. (SPA)
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Saudi Minister of Industry and Mineral Resources Starts Official Visit to US

Saudi Minister of Industry and Mineral Resources Bandar Alkhorayef. (SPA)
Saudi Minister of Industry and Mineral Resources Bandar Alkhorayef. (SPA)

Saudi Minister of Industry and Mineral Resources Bandar Alkhorayef kicked off on Monday an official visit to the United States, seeking to bolster industry and mining cooperation, strengthen ties between the two nations, attract investments to the Kingdom, and explore investment opportunities in key industrial sectors, notably aviation and space.

In the course of his visit to the US, which will last until September 28, Alkhorayef will travel to the states of New York, California, and Nevada. He will meet with government officials and CEOs of prominent American companies to discuss transfer of knowledge, and innovation, advanced manufacturing technologies in strategic industrial sectors in the Kingdom, and to explore the latest smart solutions utilized in mining operations.

The minister starts his visit in New York, where he will meet with industry ministers and global leaders in industrial transformation at an event organized by the Kingdom in collaboration with the United Nations Industrial Development Organization (UNIDO).

The event aims to garners support for hosting the 21st session of the UNIDO General Conference in Riyadh, in 2025, and the Multilateral Industrial Policy Forum (MIPF) in October this year, strengthen ties between the Kingdom and UNIDO, and develop innovative industrial solutions and policies that bolster regional and global industrial development.

The itinerary will also feature a tour of the New York Stock Exchange, the largest stock exchange market in the US, and a visit to Columbia University, where he will have the opportunity to engage with faculty members and students.

Alkhorayef will then travel to Las Vegas, Nevada, to attend "MINExpo", the world's premier mining exhibition, where he is slated to meet with representatives of leading mining companies and explore cutting-edge technologies used in mining operations.

The Ministry of Industry and Mineral Resources will participate in the exhibition, which is organized by the National Mining Association (NMA).

Alkhorayef will attend a roundtable meeting with heads of major US companies during his stay in Los Angeles, California, to discuss promising industrial sectors outlined in the National Industrial Strategy, the opportunities they present, and the potential and incentives granted by the Kingdom to foreign investors.

Bilateral meetings with several private sector leaders are also scheduled.

Alkhorayef will visit renowned companies in advanced industries, including JetZero, a California-based aviation enterprise, to explore collaboration in the aviation industry. Furthermore, he will visit SpaceX, a leading entity in space exploration technologies.

Alkhorayef's agenda in the US also includes meetings with a cohort of Saudi students pursuing studies there.

The Kingdom maintains robust economic ties with the US, with total non-oil Saudi exports to the US amounting to SAR10.08 billion in 2023, and total non-oil imports to the Kingdom in the same year valued at SAR67.61 billion.

Key exports are of chemical products, basic metals and their derivatives, aircraft and ship components, and transport equipment, while significant American imports comprise nuclear reactors, railway locomotives, optical instruments, electrical machinery and equipment, and pharmaceutical products.

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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)

Saudi Arabia’s digital advertising sector is experiencing rapid growth, but a significant portion of its revenues is leaking to foreign platforms. To maximize the impact on the national economy, experts are calling for strategies to curb this outflow and redirect it to local channels.

The importance of retaining digital ad revenues lies in the substantial size of this market. It is estimated that approximately $1 billion in ad spent is lost annually to foreign platforms, representing a considerable loss to Saudi Arabia’s economy.

Dr. Ebada Al-Abbad, CEO of Marketing and Communications at Tadafuq, a Saudi digital advertising network, told Asharq Al-Awsat that the problem stems from the fact that although advertisers, products, and audiences are often local, the largest share of financial gains goes to foreign platforms. He estimated that 70-80% of the $1.5 billion spent on digital advertising in Saudi Arabia in 2022 went to global platforms such as Google and Facebook. This results in the national economy losing nearly $1 billion annually from this sector alone.

Al-Abbad noted that government agencies in Saudi Arabia also contribute to the outflow. He explained that public sector spending on digital advertising, intended to raise awareness among citizens and residents, frequently ends up on foreign platforms. Government spending makes up about 20-25% of the total digital ad market in the Kingdom, meaning hundreds of millions of riyals leave the country annually, weakening the local digital economy.

Al-Abbad argues that Saudi Arabia needs strong local digital ad networks to keep this revenue within the national economy. These networks would help create jobs, drive innovation, and promote cultural diversity in digital content. Developing local platforms would also enhance Saudi Arabia’s digital sovereignty by ensuring that data remains within the country and is not controlled by foreign entities.

Moreover, local networks would reduce dependence on international platforms, ensuring that the economic benefits of digital advertising remain in the Kingdom, he said, stressing that this would align with Saudi Arabia’s broader Vision 2030 goals, which emphasize building a robust, diversified economy driven by local industries and digital transformation.

Globally, the digital advertising sector is growing rapidly. In 2022, worldwide spending on digital ads reached $602 billion, and it is projected to hit $876 billion by 2026. In the Middle East and North Africa (MENA) region, the digital ad market grew to $5.9 billion in 2022, with Saudi Arabia’s market accounting for over $1.5 billion.

In other countries, the digital ad sector plays a crucial role in boosting national economies. For example, in the United States, the digital advertising industry contributed $460 billion to the GDP in 2021, about 2.1% of the total. In the UK, the sector accounted for 1.8% of GDP in 2022. This shows how important digital advertising can be in driving economic growth.

One of the key challenges facing Saudi Arabia’s digital ad sector is the dominance of global platforms like Google and Facebook, which control 60% of the global digital ad market, Al-Abbad told Asharq Al-Awsat. This dominance results in a significant outflow of revenue and allows these platforms to control digital data and content. He warned that this could undermine Saudi Arabia’s national sovereignty over its digital economy.

To counter this, he emphasized that Saudi Arabia needs to build competitive local networks that can retain a larger share of the market. This will not only keep more revenue in the country but also strengthen the Kingdom’s control over its digital data and content.