Saudi Arabia to Establish First Women's Mining Association

Saudi Arabia recently announced the discovery of mineral resources with an estimated value exceeding SAR 9.3 trillion ($2.5 trillion). (SPA)
Saudi Arabia recently announced the discovery of mineral resources with an estimated value exceeding SAR 9.3 trillion ($2.5 trillion). (SPA)
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Saudi Arabia to Establish First Women's Mining Association

Saudi Arabia recently announced the discovery of mineral resources with an estimated value exceeding SAR 9.3 trillion ($2.5 trillion). (SPA)
Saudi Arabia recently announced the discovery of mineral resources with an estimated value exceeding SAR 9.3 trillion ($2.5 trillion). (SPA)

The mining sector in Saudi Arabia has made remarkable strides since 1997, when the Kingdom first developed a strategy for the industry. However, the sector underwent a significant transformation with the introduction of Vision 2030, which aims to diversify the national economy.

Given the wealth of natural resources in Saudi Arabia’s mineral sector, efforts have been focused on expanding job opportunities while fostering an environment that encourages women's participation. In line with this vision, Saudi Arabia plans to establish its first dedicated Women in Mining Association.

Rana Zamai, Chair of the Women’s Empowerment Committee in Mining at the Ministry of Industry and Mineral Resources, revealed that the committee is currently laying the groundwork for the association. The new body will operate under the supervision of the ministry and in compliance with regulations set by the National Center for Non-Profit Sector Development.

In an interview with Asharq Al-Awsat, Zamai emphasized that the association will function as an independent, non-profit entity aimed at empowering Saudi women in the mining sector, enhancing their roles in decision-making, and creating a supportive and inclusive work environment.

The association’s focus will be on empowering women across the Kingdom, including those in remote areas near mining sites. By connecting women to private sector projects supported by the Ministry of Industry and Mineral Resources, the association aims to create sustainable income opportunities for women in these regions, she underlined.

Increasing awareness

Zamai explained that the new association will build on the work of the committee, but with greater authority and resources. This will include securing sponsorships and forging partnerships with both private and public sectors.

One of the committee’s primary initiatives is implementing an agreement signed between the ministry and the Women in Mining initiative in the UK.

Zamai emphasized that the new organization will play a crucial role in the Saudi mining sector's future. The committee also focuses on sustainability and creating new opportunities for women, encouraging them to share their experiences and raise awareness of the diverse roles available in the industry.

The mining sector is not limited to traditional extraction roles; it offers a wide variety of opportunities, supported by advancements in technology.

Zamai highlighted that the committee’s framework mirrors similar organizations in countries such as the UK, Australia, Central America, and South Africa. These international initiatives bring women together under a unified umbrella to share their successes and experiences in a relatively new and evolving industry.

She also noted that Saudi Arabia remains rich in untapped mineral resources, ready for discovery and development.

Committee structure and roles

The Women’s Empowerment Committee in Mining consists of six carefully selected members, each with expertise in various fields, including executive management, entrepreneurship in mining with private companies, human resource development, mining supervision, and regulatory systems to prevent violations at remote mining sites.

Reflecting the broader progress in women’s empowerment in Saudi Arabia, Zamai announced that the King Abdulaziz University’s Faculty of Earth Sciences in Jeddah has, for the first time, admitted 22 female students in 2024. This milestone represents a significant turning point for Saudi women in geology and mining, opening new career paths in a crucial industry.

Zamai stressed the importance of connecting theoretical knowledge with hands-on field experience. She emphasized the need for geology and mining engineering graduates to become familiar with the latest technologies, safety policies, and the social and cultural diversity of local communities.

Additionally, Zamai underlined the importance of collaboration between men and women to ensure progress and continuity in the mining sector.

Infrastructure development

In her role as Senior Director of Corporate Communication and Knowledge and Editor-in-Chief of Ardhona, the scientific journal of the Saudi Geological Survey (SGS), Zamai highlighted that the SGS is actively working on developing the infrastructure for the mining sector.

The SGS manages and maintains geological data, serving as a repository for all survey and exploration information.

She also pointed out that women are increasingly holding leadership roles in critical areas such as geological mapping, sample analysis, and cybersecurity, where they protect sensitive geological and mining data.

Saudi Arabia recently announced the discovery of mineral resources with an estimated value exceeding SAR 9.3 trillion ($2.5 trillion), a significant increase from earlier estimates in 2016, which valued the resources at SAR 5 trillion ($1.3 trillion)—reflecting a near 90% rise.



Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)

Saudi Arabia’s digital advertising sector is experiencing rapid growth, but a significant portion of its revenues is leaking to foreign platforms. To maximize the impact on the national economy, experts are calling for strategies to curb this outflow and redirect it to local channels.

The importance of retaining digital ad revenues lies in the substantial size of this market. It is estimated that approximately $1 billion in ad spent is lost annually to foreign platforms, representing a considerable loss to Saudi Arabia’s economy.

Dr. Ebada Al-Abbad, CEO of Marketing and Communications at Tadafuq, a Saudi digital advertising network, told Asharq Al-Awsat that the problem stems from the fact that although advertisers, products, and audiences are often local, the largest share of financial gains goes to foreign platforms. He estimated that 70-80% of the $1.5 billion spent on digital advertising in Saudi Arabia in 2022 went to global platforms such as Google and Facebook. This results in the national economy losing nearly $1 billion annually from this sector alone.

Al-Abbad noted that government agencies in Saudi Arabia also contribute to the outflow. He explained that public sector spending on digital advertising, intended to raise awareness among citizens and residents, frequently ends up on foreign platforms. Government spending makes up about 20-25% of the total digital ad market in the Kingdom, meaning hundreds of millions of riyals leave the country annually, weakening the local digital economy.

Al-Abbad argues that Saudi Arabia needs strong local digital ad networks to keep this revenue within the national economy. These networks would help create jobs, drive innovation, and promote cultural diversity in digital content. Developing local platforms would also enhance Saudi Arabia’s digital sovereignty by ensuring that data remains within the country and is not controlled by foreign entities.

Moreover, local networks would reduce dependence on international platforms, ensuring that the economic benefits of digital advertising remain in the Kingdom, he said, stressing that this would align with Saudi Arabia’s broader Vision 2030 goals, which emphasize building a robust, diversified economy driven by local industries and digital transformation.

Globally, the digital advertising sector is growing rapidly. In 2022, worldwide spending on digital ads reached $602 billion, and it is projected to hit $876 billion by 2026. In the Middle East and North Africa (MENA) region, the digital ad market grew to $5.9 billion in 2022, with Saudi Arabia’s market accounting for over $1.5 billion.

In other countries, the digital ad sector plays a crucial role in boosting national economies. For example, in the United States, the digital advertising industry contributed $460 billion to the GDP in 2021, about 2.1% of the total. In the UK, the sector accounted for 1.8% of GDP in 2022. This shows how important digital advertising can be in driving economic growth.

One of the key challenges facing Saudi Arabia’s digital ad sector is the dominance of global platforms like Google and Facebook, which control 60% of the global digital ad market, Al-Abbad told Asharq Al-Awsat. This dominance results in a significant outflow of revenue and allows these platforms to control digital data and content. He warned that this could undermine Saudi Arabia’s national sovereignty over its digital economy.

To counter this, he emphasized that Saudi Arabia needs to build competitive local networks that can retain a larger share of the market. This will not only keep more revenue in the country but also strengthen the Kingdom’s control over its digital data and content.