Saudi Arabia Plans Promotion Campaign in Kuwait

The Saudi Export Development Authority’s pavilion at an exhibition (Export Development Authority website)
The Saudi Export Development Authority’s pavilion at an exhibition (Export Development Authority website)
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Saudi Arabia Plans Promotion Campaign in Kuwait

The Saudi Export Development Authority’s pavilion at an exhibition (Export Development Authority website)
The Saudi Export Development Authority’s pavilion at an exhibition (Export Development Authority website)

The Saudi Export Development Authority is scheduled to begin a promotion campaign in Kuwait from September 29 until October 1 as part of a broader strategy to enhance national service export opportunities through targeted market access tours.
According to the Authority, the tour will feature a series of visits for leading national companies across various sectors, including logistics services, communications and information technology, consulting, and medical services.
These companies will showcase their offerings to both government and private entities in Kuwait, fostering increased trade between the two nations.
The tour is also expected to bolster the presence of Saudi non-oil products and services in the Kuwaiti market, where Saudi exports exceeded 3.7 billion Saudi rial ($986.36 million) in the first half of 2024.
Saudi Exports spokesman Thamer Al-Meshrafi said that through the tour in the Kuwaiti market, the Authority aims to establish links between the Saudi exporters and the Kuwaiti importers and facilitate mechanisms of the non-oil exports to Kuwait.
Al-Meshrafi added that the overall Saudi service experts in 2023 hit 182 billion riyals ($479 million), rising by 40% as compared to the previous year.
Several prominent national companies from the services sector will participate in the tour alongside representatives from four government agencies: the Zakat, Tax, and Customs Authority; the Digital Government Authority; the Transport General Authority; and the Saudi Contractors Authority.

 



Saudi Arabia Sees 656% Surge in Leisure Tourism in 2024

File photo of Saudi flag/Asharq Al-Awsat
File photo of Saudi flag/Asharq Al-Awsat
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Saudi Arabia Sees 656% Surge in Leisure Tourism in 2024

File photo of Saudi flag/Asharq Al-Awsat
File photo of Saudi flag/Asharq Al-Awsat

The Saudi Ministry of Tourism said its sector, particularly the leisure and holiday segments, witnessed substantial growth, due in no small part to the Kingdom's Vision 2030 directives.
In a statement marking World Tourism Day, observed every year on September 27, the ministry said that the Kingdom welcomed 17.5 million international tourists between January and July 2024, a 10% increase over the same period in 2023 and a 73% increase compared to the 2019 figures, SPA reported.
Most striking is the 656% increase in the number of tourists arriving specifically for entertainment and holiday purpose. The ministry said that 4.2 million tourists arrived for these purposes in the first seven months of 2024, a 25% increase over the previous year and an enormous leap over pre-pandemic levels in 2019.
These impressive results highlight the success of the Kingdom's long-term tourism strategy, under Vision 2030, which seeks to transform Saudi Arabia into a global tourism destination. The Kingdom had set the goal of 100 million tourists by 2030, but achieved this milestone in 2023, seven years ahead of schedule.
Saudi Arabia was acknowledged as the fastest-growing G20 country in the latest UN World Tourism Barometer report. According to September report, Saudi Arabia leads both in the growth of international tourist numbers and in tourism revenues.
These figures underscore the Kingdom's strategic focus on developing a sustainable tourism sector, improving infrastructure, and promoting Saudi Arabia as a premier global destination.
The ministry's achievements reflect the effectiveness of these efforts and position the Kingdom as a key player in the field of global tourism.