‘Saudi Architecture Characters Map’ Boosts City Appeal for Investment

Image of buildings in the “Najdi Architecture” style (Eastern Province Development Authority)
Image of buildings in the “Najdi Architecture” style (Eastern Province Development Authority)
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‘Saudi Architecture Characters Map’ Boosts City Appeal for Investment

Image of buildings in the “Najdi Architecture” style (Eastern Province Development Authority)
Image of buildings in the “Najdi Architecture” style (Eastern Province Development Authority)

Economic and architectural experts have described Crown Prince Mohammed bin Salman’s launch of the “Saudi Architecture Characters Map” as a strategic shift, transforming architecture into an economic asset for investment.

In statements to Asharq Al-Awsat, they emphasized that the initiative will enhance Saudi Arabia's competitive edge in the tourism and cultural real estate development sectors.

Additionally, it is expected to boost the sustainability of the tourism economy and stimulate the manufacturing industries, from local stone production to carpentry, traditional carvings, and decorative arts.

The move could also lead to the creation of specialized companies focused on reviving traditional crafts, gradually transforming them into export industries.

Featuring 19 distinct architectural styles inspired by the Kingdom’s diverse geographical and cultural characteristics, the initiative is expected to contribute over 8 billion riyals ($2.13 billion) to the cumulative GDP and create more than 34,000 jobs in engineering, construction, and urban development sectors by 2030.

This move is part of a broader effort to transform and develop Saudi cities.

As Chairman of the Supreme Committee for Saudi Architectural Design Guidelines, the Crown Prince said that Saudi architecture reflects the cultural and geographical diversity of the Kingdom.

“Saudi architecture blends our rich heritage with contemporary design thinking. We are enhancing urban landscapes and quality of life as well as building an architectural framework that balances the past and the present. This model will serve as a global source of inspiration for innovation in architectural design,” he said.

Dr. Mohammed Al-Qahtani, an economics professor at King Faisal University, told Asharq Al-Awsat that the launch of the Map by the Crown Prince is more than just a cultural or architectural announcement.

It represents a move with deep economic implications that redefines the investment and real estate landscape in Saudi Arabia, in line with a developmental vision that transcends traditional urban growth.

He emphasized that “the architectural identity of any country is one of the pillars of soft power, and when this identity becomes a standard for developmental projects, we are witnessing a strategic shift. Architecture becomes an economic asset to be invested in, extending beyond just aesthetic value.”

Al-Qahtani added that the unification of architectural identity means both local and international investors will reassess their plans in light of new requirements that demand higher quality, thereby increasing real estate market value and attracting capital seeking authentic and sustainable projects.

 



Saudi Arabia’s Diriyah Named Among Global Eco-Friendly Destinations for 2025

The recognition stems from a joint effort between the Saudi Tourism Authority and the Diriyah Gate Development Authority. (SPA)
The recognition stems from a joint effort between the Saudi Tourism Authority and the Diriyah Gate Development Authority. (SPA)
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Saudi Arabia’s Diriyah Named Among Global Eco-Friendly Destinations for 2025

The recognition stems from a joint effort between the Saudi Tourism Authority and the Diriyah Gate Development Authority. (SPA)
The recognition stems from a joint effort between the Saudi Tourism Authority and the Diriyah Gate Development Authority. (SPA)

Saudi Arabia’s Diriyah has been named one of the Global Eco-Friendly Destinations for 2025 by the British travel platform Wanderlust, which annually highlights leading destinations committed to sustainable tourism.

The recognition stems from a joint effort between the Saudi Tourism Authority and the Diriyah Gate Development Authority, which submitted a comprehensive nomination highlighting Diriyah’s initiatives in environmental, cultural, and tourism sustainability.

Chief Executive Officer and Board Member of the Saudi Tourism Authority Fahd Hamidaddin stated that Diriyah’s selection underscores the Kingdom’s growing commitment to sustainability in tourism.

“This recognition is a testament to our strategy of empowering local partners and showcasing national destinations in international markets,” he said. “It further solidifies Saudi Arabia’s position on the global tourism map as the fastest-growing destination in the world.”

Chief Executive Officer of the Diriyah Gate Development Authority Jerry Inzerillo said: “This international recognition highlights Diriyah’s role as the cradle of the Saudi state and our dedication to preserving its heritage while applying the highest environmental and cultural sustainability standards.”

“We value the continued collaboration with the Saudi Tourism Authority, which is instrumental in promoting Saudi destinations on the world stage.”

The recognition reaffirms the Kingdom’s expanding global presence in tourism, driven by Vision 2030. The Saudi Tourism Authority continues to support its partners across the tourism ecosystem, aligning efforts to meet ambitious national targets.

In 2024, the Kingdom welcomed approximately 116 million visitors and remains on track to reach its goal of hosting 150 million visitors by 2030. This growth is supported by significant infrastructure investments and vibrant tourism seasons featuring hundreds of immersive experiences and partnership opportunities.