Swedish Ambassador: Swedish Companies Planning on Setting up Regional Headquarters in Saudi Arabia

Swedish Ambassador to Saudi Arabia Petra Menander during a tour of a Swedish company in Saudi Arabia. (Asharq Al-Awsat)
Swedish Ambassador to Saudi Arabia Petra Menander during a tour of a Swedish company in Saudi Arabia. (Asharq Al-Awsat)
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Swedish Ambassador: Swedish Companies Planning on Setting up Regional Headquarters in Saudi Arabia

Swedish Ambassador to Saudi Arabia Petra Menander during a tour of a Swedish company in Saudi Arabia. (Asharq Al-Awsat)
Swedish Ambassador to Saudi Arabia Petra Menander during a tour of a Swedish company in Saudi Arabia. (Asharq Al-Awsat)

Relations between Saudi Arabia and Sweden are witnessing rapid development with the expansion of cooperation in the fields of innovation, logistics and services and others.

Swedish Ambassador to Saudi Arabia Petra Menander told Asharq Al-Awsat that the Saudi-Swedish joint committee is currently working on further deepening relations.

“In November last year, we agreed on 45 activities across four sectors to improve our cooperation, half of which have been implemented,” she added.

“Sweden and Saudi Arabia are natural partners in the global transition toward a more sustainable, knowledge-based economy,” she remarked.

“The presence of approximately 60 Swedish companies in the Kingdom, many of which are expanding their operations, demonstrates strong confidence in the Saudi market and its long-term potential,” she stressed.

“Saudi Arabia is Sweden’s largest trading partner in the Middle East and North Africa. While trade volumes vary year to year, the overall trajectory is one of steady growth. Our bilateral trade grew almost 5 % last year and has increased by more than 90% since 2018,” the ambassador went on to say.

Moreover, Menander added: “As the European Union, we are Saudi Arabia's most important partner for investments and trade and that is a relationship that can grow deeper. Sweden is one of the strongest supporters of free trade within the European Union and we believe that there is a great potential to further increase trade between our countries.”

“Half of the Swedish companies have or are planning to set up regional headquarters in Saudi Arabia, many of them are engaged in local manufacturing in the Kingdom and they invest in research and in training the thousands of young Saudi talents they employ,” she said.

She added that Sweden has a strong desire to expand in green energy and smart climate solutions. Swedish companies, such as Hitachi Energy, ABB and Systemair, are contributing to energy efficiency, electrification, and renewable infrastructure.

In the fields of logistics and infrastructure, she noted that “Swedish engineering and design firms are contributing to the planning and execution of major infrastructure projects and have a strong track record in delivering leading solutions for major projects, including within road, rail and air transport with companies such as Sweco, Volvo Trucks and Scania.”

Healthcare and life sciences are among the foundations of cooperation. “Swedish firms such as Diaverum, Getinge, and AstraZeneca are delivering high-quality care and conducting clinical research in the Kingdom,” said Menander.

Furthermore, she revealed that Swedish companies, such as Epiroc and Quant, are helping to modernize and decarbonize the mining sector through advanced technologies.

Sweden is also a global leader in digital maturity and connectivity. Companies like Ericsson are not only advancing 5G and 6G technologies but also investing in local R&D partnerships, added the ambassador.

In terms of smart industry and automation, she said: “With companies like Tetra Pak, Roxtec and SKF, Sweden supports the development of sustainable and efficient industrial ecosystems.”

These areas reflect Sweden’s strengths in innovation, equality, and long-term thinking essential for building resilient and future-ready economies, added the ambassador.

Furthermore, Menander described ties between Saudi Arabia and Sweden as excellent. “They are grounded in mutual respect, shared ambitions, and a commitment to long-term partnership. Our kingdoms are united by a forward-looking vision - one that embraces creativity, working together towards sustainability and growth,” she told Asharq Al-Awsat.

“In foreign policy our positions align om many key areas, as was seen during political consultations in Stockholm between Vice Minister of Foreign Affairs Eng. Waleed bin Abdulkarim El-Khereiji and State Secretary for Foreign Affairs Dag Hartelius.”

She also noted the “close cooperation between Saudi and Swedish business sectors, where there are great opportunities to enhance the partnership between our two countries.”

“I attended the executive meeting of the Saudi-Swedish Joint Business Council in Stockholm in May, where leading private companies from our two kingdoms discussed new economic initiatives,” she said.

“There about 60 Swedish companies with a presence in Saudi Arabia feel at home and are committed to strengthening their ties with the Kingdom. According to a Business Climate Survey which was conducted among Swedish companies and just published, 91% view the business climate as good or very good and 74% plan to increase their investments.”

“We also see an exciting dialogue in new areas, for instance through Swedish participation in the recent Arab European Cities Dialogue, where participants from Sweden saw many similarities when two regions came together to discuss governance, urban planning, and digitalization for a better future,” stressed Menander.

“We see that the numbers of visitors in both directions between our countries are going up, and we see new partnerships budding almost every day. We see more Saudi film and music appearing in Sweden and we increasingly see Swedish fashion, music and gaming in Saudi Arabia,” she remarked. “In fact, I often meet young Saudis who know about Sweden because they work for Swedish companies like Ikea and H&M.”

“Finally, we see a great interest in deeper cooperation in the field of innovation. Sweden ranks among the most innovative countries in the world and Saudi Arabia makes impressive investments into building an innovative ecosystem with close links between research and entrepreneurship,” she noted.

“We are happy to see that the cooperation is flourishing, including through institutional cooperation and by visits of start-ups both from Saudi Arabia to Sweden and from Sweden to Saudi Arabia,” continued Menander.

“Our cooperation spans a wide range of sectors where Swedish expertise and values align closely with the ambitions of Vision 2030. During our recent national day celebration, some of our companies displayed examples of how they contribute to these goals,” she said.

“These investments are aligned with Saudi Arabia’s Vision 2030, focusing on sectors such as green transition, healthcare, logistics and smart manufacturing and in many cases also include investments into research and development in Saudi Arabia,” the ambassador stated. “In parallel, we see a growing interest in collaboration between Swedish and Saudi incubators, particularly to support small and medium-sized enterprises (SMEs).”

“In May, Business Sweden, the Swedish Trade and Invest Council in Riyadh, organized two trade delegations to Saudi Arabia. The first focused on infrastructure projects and included Swedish companies specializing in digital solutions, construction equipment, energy, waste management, and air and water treatment solutions. These companies explored how Swedish expertise could contribute to Saudi Arabia's Vision 2030 by engaging with several giga projects,” Menander explained.



FII Summit in Miami: Al-Jadaan Says Saudi Economy Resilient, Able to Manage Crises

Future Investment Initiative summit opens in Miami (Asharq Al-Awsat)
Future Investment Initiative summit opens in Miami (Asharq Al-Awsat)
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FII Summit in Miami: Al-Jadaan Says Saudi Economy Resilient, Able to Manage Crises

Future Investment Initiative summit opens in Miami (Asharq Al-Awsat)
Future Investment Initiative summit opens in Miami (Asharq Al-Awsat)

Saudi Arabia’s Vision 2030 took center stage as the Future Investment Initiative (FII) summit opened in Miami, with the kingdom delivering a balanced message that combined strategic caution with investment confidence.

Saudi Finance Minister Mohammed Al-Jadaan warned of geopolitical disruptions that could surpass the economic impact of the COVID-19 pandemic, while stressing the resilience of the Saudi economy and its ability to manage crises.

Meanwhile, Public Investment Fund (PIF) Governor Yasir Al-Rumayyan outlined a new phase of growth driven by an upcoming five-year strategy, saying the kingdom has evolved from building internally to a global platform that invites capital to seize unprecedented opportunities.

Against a backdrop of accelerating global economic and geopolitical shifts, the fourth edition of the FII PRIORITY summit kicked off in Miami on Thursday under the theme “Capital in Motion.”

The event, which runs through Friday and will conclude with remarks by US President Donald Trump, brings together more than 1,500 participants, including business leaders, policymakers, and investors from the United States, Latin America, the Middle East, Europe, Asia, and Africa.

It aims to reshape global capital flows and promote inclusive, sustainable growth.

The summit comes at a time when the world is undergoing what the FII Institute described as a “redistribution, repricing, and reimagining of capital,” adding that understanding and responsibly shaping these shifts is a shared global priority.

Al-Jadaan warns of escalating risks

Speaking during a panel discussion, Al-Jadaan said current geopolitical tensions could trigger global economic consequences more severe than those seen during COVID-19, calling for swift international action to contain the fallout.

“What we saw in the last few weeks is an impact beyond what we have seen even post-COVID, in terms of supply chain disruption, and if this continues, I think we will see even more severe impact,” Al-Jadaan said.

“We really need to make sure we resolve the conflict very quickly and come together to do that for the global economy not to be impacted even more.”

“You will need to mute a lot of the media noise for you to really understand what’s happening on the ground,” al-Jadaan said.

Al-Jadaan added that while oil has dominated media coverage, it is refined products – including fertilizers, steel, and aluminum – that have been most affected.

Long-term investment safeguards energy security

Al-Jadaan highlighted Saudi Arabia’s proactive approach to crisis management and energy security, pointing to the East-West pipeline as a key example.

He said the kingdom invested heavily in the pipeline over 50 years without immediate returns, but it now serves as a vital strategic alternative and secure route for oil supplies.

The pipeline is currently being used efficiently to manage global oil flows and mitigate the impact of the energy crisis, reinforcing Saudi Arabia’s role as a stabilizing force in international energy markets.

He added that the Saudi economy has demonstrated strong crisis management capabilities, supported by solid fiscal buffers and structural flexibility under Vision 2030, positioning it as a model of certainty in a volatile global environment.

A model of certainty and resilience

Al-Jadaan said investors are currently focused on three key factors: certainty, resilience, and growth prospects. He noted that Saudi Arabia offers a distinctive model, backed by financial stability and a proven ability to navigate crises.

Economic resilience, he added, has become a strategic approach embedded in Saudi policy, supported by investment in human capital and advanced technologies, enabling the kingdom to maintain positive growth despite global volatility.

Gulf transformation into an integrated economic force

At the regional level, Al-Jadaan praised the growing coordination and economic resilience among GCC countries, saying they have demonstrated strong adaptability as a unified economic bloc.

“They (GCC states) are a lot more resilient working together,” al-Jadaan said.

The transformation into a unified economic bloc has enhanced investment opportunities across sectors such as logistics, defense, real estate, and technology, making the region more attractive and transparent to investors.

He stressed that global economic stability depends on regional stability and secure supply chains for essential industries, urging international cooperation and noting that economies investing in people and technology will be best positioned for sustainable growth.

Al-Rumayyan: Saudi economy remains robust

Al-Rumayyan said Saudi Arabia’s economy remains “strong, stable and resilient,” as PIF prepares to unveil a new five-year strategy within weeks.

He outlined a strategic shift in the sovereign wealth fund’s approach, moving from predominantly self-funded investments toward a broader model that invites both domestic and international partners.

He emphasized that PIF operates as a long-term investor, measuring returns “not in quarters, but in decades,” while maintaining a diversified and structurally resilient portfolio.

Since its establishment, PIF has undergone several phases, initially focusing on building the national economy and, since 2015, accelerating sector development.

The next phase will involve greater participation from local and international investors, moving beyond a reliance on direct investments.

The governor said the upcoming strategy, expected to be revealed within weeks, will focus on mobilizing third-party capital and creating more opportunities for global investors to participate in Saudi-led projects.

“We put the foundation for many of these investments initially,” the PIF governor said. “Now we are looking in a greater way at how to invite people to come and work with us.”

He noted that major global asset managers, including BlackRock and Franklin Templeton, have already begun establishing funds in partnership with PIF to invest in the Saudi economy.

Al-Rumayyan highlighted the evolution of PIF from its early role as a “nation builder” to its current position as a global investor and ecosystem developer, with a recent increased focus on domestic deployment.

He said the fund is now entering a new phase aimed at “crowding in” private sector participation across key sectors, including infrastructure, real estate, data centers, pharmaceuticals, and renewable energy.

The shift reflects a broader ambition to transform Saudi Arabia into a global investment hub.

“In the past, we tried to bring Saudi to the world,” he said. “Now we are in a stage where we want to bring the world to Saudi.”

Al-Rumayyan pointed to large-scale developments such as Red Sea Global as examples of this approach, noting that the project has already attracted 19 international hotel operators and is expanding partnership models in infrastructure and risk-sharing mechanisms.

He added that “de-risking” projects for investors remains a central pillar of PIF’s strategy, enabling greater participation from private capital.

On artificial intelligence, Al-Rumayyan said Saudi Arabia is “very well positioned” to benefit from the technology, citing strong access to computing infrastructure, energy resources, and a supportive regulatory environment.

He stressed that AI should be viewed as an enabler rather than a standalone product, with its value driven by efficiency gains across industries.

“We see AI as a tool,” he said. “The end product is what our companies deliver, cutting costs and improving efficiency.”

He highlighted partnerships with major US technology firms, including Microsoft, Google, and Oracle, as well as tangible results from companies such as Saudi Aramco, which he said reduced drilling costs by about 20% and improved delivery efficiency by 30% through AI adoption.

Al-Rumayyan also underscored the FII's role as a global platform for building partnerships, stressing that networking and collaboration are key outcomes beyond formal discussions.

“It’s not only the dialogue,” he said. “It’s the relationships and the knowledge that people take away.”

Attias: platform to shape global investment flows

FII Chairman and acting CEO Richard Attias affirmed that the Miami summit serves as a global platform to understand shifts in the international economy amid rapid cross-border flows of capital and technology.

Speaking to reporters, Attias said the summit opened with a session on “the New LATAM Order,” reflecting growing interest in the region. He described Miami as a strategic meeting point between North and South America and a hub for redirecting investments.

Sessions featured business leaders and political officials, as well as closed-door meetings among investors.

Summit agenda

The summit’s agenda covers global investment and economic relations, including discussions on US-Gulf investment partnerships under pressure and the evolving structure of agreements between the United States and Latin America.

It also focuses on technology transitions, particularly artificial intelligence and the digital economy.

Energy and resources are also on the agenda, with sessions on how energy deals will reshape power and profitability, and the race for critical minerals. Other discussions address aviation and tourism, including whether accounting defines competitiveness in the aviation sector and where smart investments in travel infrastructure are headed.

Broader topics include global economic outlooks, the flow of power and capital, and how to address a $3 trillion exit backlog, as well as closed sessions for decision-makers to set investment priorities.


Saudi Arabia Bypasses ‘Hormuz’ Disruption with Transcontinental Network

Vehicles complete crossing procedures on King Fahd Causeway linking Saudi Arabia and Bahrain (SPA)
Vehicles complete crossing procedures on King Fahd Causeway linking Saudi Arabia and Bahrain (SPA)
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Saudi Arabia Bypasses ‘Hormuz’ Disruption with Transcontinental Network

Vehicles complete crossing procedures on King Fahd Causeway linking Saudi Arabia and Bahrain (SPA)
Vehicles complete crossing procedures on King Fahd Causeway linking Saudi Arabia and Bahrain (SPA)

As global supply chains face unprecedented strain, and the Strait of Hormuz, one of the world’s most critical chokepoints, is disrupted, Saudi Arabia has positioned its transport system as a vital alternative, helping keep global trade moving.

Under the National Transport and Logistics Strategy launched by Crown Prince Mohammed bin Salman in 2021, the kingdom has built a transcontinental network that is now being tested in real time.

Officials say operational success rates exceed 97% in crisis management and evacuation.

The system, designed to position Saudi Arabia as a hub linking three continents, has been activated through new logistics zones, partnerships with global firms, and faster export and import procedures across air, land, and sea.

This has helped ensure the steady flow of goods, services, and energy, shifting the kingdom’s role from infrastructure developer to a key stabilizing force in times of crisis.

Air response

Logistics expert Hassan Al Helil told Asharq Al-Awsat that air transport now drives emergency response, handling 70% to 80% of rapid evacuations.

Sea transport is used for larger operations involving 500 to 2,000 people, with response times of 24 to 72 hours.

He said operations rely on tight coordination and strict safety protocols, including medical screening and in-transit care, despite challenges such as congested airspace, longer flight times of 20% to 30%, regulatory differences, delays of up to 48 hours, and weak infrastructure in crisis areas that can cut efficiency to 40%.

Even so, Saudi Arabia maintains a success rate above 97%, supported by flexible operations and tested emergency plans.

Red Sea shift

Maritime transport has emerged as a key alternative. Red Sea ports, led by Yanbu, are handling cargo that once passed through the Strait of Hormuz.

Integrated with the East-West pipeline, the system allows exports to be rerouted away from tension zones without disrupting supply.

Crude exports from Yanbu’s northern and southern terminals averaged 4.4 million barrels per day over five days through Tuesday. The kingdom is aiming to raise Red Sea exports to 5 million barrels per day.

Transport costs have dropped 58% as vessels move closer to Saudi ports. Large cargoes, including wind turbines, have been redirected from Jubail to Yanbu to speed delivery.

Smarter routes

Al Helil said diversifying export routes has cut exposure to chokepoints by up to 40%.

This helped absorb global shipping cost increases of up to 50%, alongside added geopolitical risk fees and higher insurance costs.

Despite global delays of three to 10 days, Saudi port efficiency and temporary exemptions for vessels reduced idle time by 25% and limited price volatility.

Land and rail

Saudi Arabia has also become a key land corridor for Gulf trade, backed by more than 500,000 trucks and expanded rail capacity exceeding 2,500 containers a day.

Thousands of trucks have moved goods to Kuwait and Bahrain, underscoring the kingdom’s growing role as a regional distribution hub.

The system has also supported passenger movement, including overland transport of Kuwaiti citizens from Riyadh and Iraqi flights arriving at Arar airport.

Regional links

The Saudi Ports Authority has launched a new trade bridge linking Dammam with Sharjah in partnership with Gulftainer, offering faster multimodal shipping.

A Gulf Shuttle service now connects Dammam’s King Abdulaziz Port with Bahrain’s Khalifa Bin Salman Port.

Saudi Arabia Railways has also launched a freight corridor linking eastern ports with the Al Haditha border crossing, strengthening trade links with Jordan and beyond.

Passengers and crisis response

The system has played a key humanitarian role, facilitating the movement of stranded travelers.

Arar International Airport has received flights from Iraq, while maintaining operational success above 97%.

Authorities have also introduced temporary exemptions for ships, cutting idle time by up to 25% and reducing costs without compromising safety.

This has lowered maritime transport costs by 8% to 18% and reduced price volatility by 10% to 20%.

Food security, shuttle shipping

The system has also supported regional food security.

Land crossings, particularly Abu Samra, have ensured steady supplies to Qatar.

Al Helil said Saudi Arabia has diversified imports from more than 25 countries and maintains strategic reserves of up to 12 months for some goods, with availability exceeding 95%.

Also speaking to Asharq Al-Awsat, logistics specialist Nashmi Al Harbi said rail has become a reliable alternative amid disruptions at sea.

A new freight route linking eastern ports to Al Haditha can carry more than 400 containers per train, cutting shipping time in half.

In February 2026, the Saudi cabinet approved a high-speed rail link between Riyadh and Doha, reducing travel time to two hours and supporting steady goods flows.

Al Harbi said that shuttle shipping, using smaller vessels that move frequently between ports, is reshaping supply chains and costs.

He said a parallel maritime link has eased pressure on the King Fahd Causeway, which handled 4.7 million vehicles in 2025, while supporting intra-Gulf trade nearing $1 billion.

Saudi Arabia is also attracting global logistics firms. DHL is investing 130 million euros to build a regional hub in Riyadh, while Maersk has opened a new bonded warehouse.

These efforts have lifted the kingdom 17 places in the World Bank’s Logistics Performance Index to 38th globally.

Saudi Arabia has moved beyond crisis response to strengthen its position in global trade. With integrated ports, stronger infrastructure and flexible operations, it can reroute trade and energy flows efficiently, turning disruption into opportunity.


Sources: Spain, Algeria in Talks to Increase Pipeline Gas Supply by Up to 10%

Spanish Foreing Affairs Minister Jose Manuel Albares speaks during a press conference after the Cabinet meeting at Moncloa Palace in Madrid, Spain, 24 March 2026.  EPA/CHEMA MOYA
Spanish Foreing Affairs Minister Jose Manuel Albares speaks during a press conference after the Cabinet meeting at Moncloa Palace in Madrid, Spain, 24 March 2026. EPA/CHEMA MOYA
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Sources: Spain, Algeria in Talks to Increase Pipeline Gas Supply by Up to 10%

Spanish Foreing Affairs Minister Jose Manuel Albares speaks during a press conference after the Cabinet meeting at Moncloa Palace in Madrid, Spain, 24 March 2026.  EPA/CHEMA MOYA
Spanish Foreing Affairs Minister Jose Manuel Albares speaks during a press conference after the Cabinet meeting at Moncloa Palace in Madrid, Spain, 24 March 2026. EPA/CHEMA MOYA

Spain and Algeria are in talks to increase the supply of natural gas via the Medgaz pipeline from Algeria by as much ⁠as 10%, two ⁠sources familiar with the matter said.

Talks are in advanced stage, one of the ⁠sources said, adding that a preliminary agreement may be reached during Spanish Foreign Minister Jose Manuel Albares's visit to Algiers this week.

The increase would be possible as the ⁠pipeline ⁠between the countries has capacity to increase the flow of gas by around 1 billion cubic meters (bcm) per year, Reuters quoted them as saying.

Spain and Algeria agreed to strengthen their energy partnership, Albares said on Thursday after meeting Algerian President Abdelmadjid Tebboune.

Algeria is "a stable and reliable" supplier of gas, Albares said.

The Iran conflict has upended energy markets and increased volatility, leading some to look elsewhere ⁠for their gas. Spanish power ⁠utility Naturgy's CEO Francisco Reynes said this week the company wanted to strengthen its relationship with its Algerian supplier and shareholder Sonatrach.

Naturgy has gas contracts with the Algerian state oil and gas company for ⁠about 5 billion cubic meters per year, according to figures the Spanish company gave to the market in 2022.

Algerian gas made up more than 29% of Spain's total gas imports in the first two months of the year, according to data from Spanish gas grid operator Enagas.

It comes via the Medgaz pipeline, in which Naturgy is ⁠a minority ⁠partner and Sonatrach holds a 51% stake. Sonatrach also has a stake of about 4% in Naturgy.

Other countries are also asking Algeria for more gas in the face of disruption caused by the conflict in the Middle East.

Italian Prime Minister Giorgia Meloni said she hoped Algeria would send more gas to her country during a visit to Algiers this week.