Swedish Ambassador: Swedish Companies Planning on Setting up Regional Headquarters in Saudi Arabia

Swedish Ambassador to Saudi Arabia Petra Menander during a tour of a Swedish company in Saudi Arabia. (Asharq Al-Awsat)
Swedish Ambassador to Saudi Arabia Petra Menander during a tour of a Swedish company in Saudi Arabia. (Asharq Al-Awsat)
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Swedish Ambassador: Swedish Companies Planning on Setting up Regional Headquarters in Saudi Arabia

Swedish Ambassador to Saudi Arabia Petra Menander during a tour of a Swedish company in Saudi Arabia. (Asharq Al-Awsat)
Swedish Ambassador to Saudi Arabia Petra Menander during a tour of a Swedish company in Saudi Arabia. (Asharq Al-Awsat)

Relations between Saudi Arabia and Sweden are witnessing rapid development with the expansion of cooperation in the fields of innovation, logistics and services and others.

Swedish Ambassador to Saudi Arabia Petra Menander told Asharq Al-Awsat that the Saudi-Swedish joint committee is currently working on further deepening relations.

“In November last year, we agreed on 45 activities across four sectors to improve our cooperation, half of which have been implemented,” she added.

“Sweden and Saudi Arabia are natural partners in the global transition toward a more sustainable, knowledge-based economy,” she remarked.

“The presence of approximately 60 Swedish companies in the Kingdom, many of which are expanding their operations, demonstrates strong confidence in the Saudi market and its long-term potential,” she stressed.

“Saudi Arabia is Sweden’s largest trading partner in the Middle East and North Africa. While trade volumes vary year to year, the overall trajectory is one of steady growth. Our bilateral trade grew almost 5 % last year and has increased by more than 90% since 2018,” the ambassador went on to say.

Moreover, Menander added: “As the European Union, we are Saudi Arabia's most important partner for investments and trade and that is a relationship that can grow deeper. Sweden is one of the strongest supporters of free trade within the European Union and we believe that there is a great potential to further increase trade between our countries.”

“Half of the Swedish companies have or are planning to set up regional headquarters in Saudi Arabia, many of them are engaged in local manufacturing in the Kingdom and they invest in research and in training the thousands of young Saudi talents they employ,” she said.

She added that Sweden has a strong desire to expand in green energy and smart climate solutions. Swedish companies, such as Hitachi Energy, ABB and Systemair, are contributing to energy efficiency, electrification, and renewable infrastructure.

In the fields of logistics and infrastructure, she noted that “Swedish engineering and design firms are contributing to the planning and execution of major infrastructure projects and have a strong track record in delivering leading solutions for major projects, including within road, rail and air transport with companies such as Sweco, Volvo Trucks and Scania.”

Healthcare and life sciences are among the foundations of cooperation. “Swedish firms such as Diaverum, Getinge, and AstraZeneca are delivering high-quality care and conducting clinical research in the Kingdom,” said Menander.

Furthermore, she revealed that Swedish companies, such as Epiroc and Quant, are helping to modernize and decarbonize the mining sector through advanced technologies.

Sweden is also a global leader in digital maturity and connectivity. Companies like Ericsson are not only advancing 5G and 6G technologies but also investing in local R&D partnerships, added the ambassador.

In terms of smart industry and automation, she said: “With companies like Tetra Pak, Roxtec and SKF, Sweden supports the development of sustainable and efficient industrial ecosystems.”

These areas reflect Sweden’s strengths in innovation, equality, and long-term thinking essential for building resilient and future-ready economies, added the ambassador.

Furthermore, Menander described ties between Saudi Arabia and Sweden as excellent. “They are grounded in mutual respect, shared ambitions, and a commitment to long-term partnership. Our kingdoms are united by a forward-looking vision - one that embraces creativity, working together towards sustainability and growth,” she told Asharq Al-Awsat.

“In foreign policy our positions align om many key areas, as was seen during political consultations in Stockholm between Vice Minister of Foreign Affairs Eng. Waleed bin Abdulkarim El-Khereiji and State Secretary for Foreign Affairs Dag Hartelius.”

She also noted the “close cooperation between Saudi and Swedish business sectors, where there are great opportunities to enhance the partnership between our two countries.”

“I attended the executive meeting of the Saudi-Swedish Joint Business Council in Stockholm in May, where leading private companies from our two kingdoms discussed new economic initiatives,” she said.

“There about 60 Swedish companies with a presence in Saudi Arabia feel at home and are committed to strengthening their ties with the Kingdom. According to a Business Climate Survey which was conducted among Swedish companies and just published, 91% view the business climate as good or very good and 74% plan to increase their investments.”

“We also see an exciting dialogue in new areas, for instance through Swedish participation in the recent Arab European Cities Dialogue, where participants from Sweden saw many similarities when two regions came together to discuss governance, urban planning, and digitalization for a better future,” stressed Menander.

“We see that the numbers of visitors in both directions between our countries are going up, and we see new partnerships budding almost every day. We see more Saudi film and music appearing in Sweden and we increasingly see Swedish fashion, music and gaming in Saudi Arabia,” she remarked. “In fact, I often meet young Saudis who know about Sweden because they work for Swedish companies like Ikea and H&M.”

“Finally, we see a great interest in deeper cooperation in the field of innovation. Sweden ranks among the most innovative countries in the world and Saudi Arabia makes impressive investments into building an innovative ecosystem with close links between research and entrepreneurship,” she noted.

“We are happy to see that the cooperation is flourishing, including through institutional cooperation and by visits of start-ups both from Saudi Arabia to Sweden and from Sweden to Saudi Arabia,” continued Menander.

“Our cooperation spans a wide range of sectors where Swedish expertise and values align closely with the ambitions of Vision 2030. During our recent national day celebration, some of our companies displayed examples of how they contribute to these goals,” she said.

“These investments are aligned with Saudi Arabia’s Vision 2030, focusing on sectors such as green transition, healthcare, logistics and smart manufacturing and in many cases also include investments into research and development in Saudi Arabia,” the ambassador stated. “In parallel, we see a growing interest in collaboration between Swedish and Saudi incubators, particularly to support small and medium-sized enterprises (SMEs).”

“In May, Business Sweden, the Swedish Trade and Invest Council in Riyadh, organized two trade delegations to Saudi Arabia. The first focused on infrastructure projects and included Swedish companies specializing in digital solutions, construction equipment, energy, waste management, and air and water treatment solutions. These companies explored how Swedish expertise could contribute to Saudi Arabia's Vision 2030 by engaging with several giga projects,” Menander explained.



Red Sea Global Announces Reopening of Al Wajh International Airport

The airport’s architectural design draws inspiration from the historic urban character of Al Wajh - SPA
The airport’s architectural design draws inspiration from the historic urban character of Al Wajh - SPA
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Red Sea Global Announces Reopening of Al Wajh International Airport

The airport’s architectural design draws inspiration from the historic urban character of Al Wajh - SPA
The airport’s architectural design draws inspiration from the historic urban character of Al Wajh - SPA

Red Sea Global (RSG) has announced the reopening of Al Wajh International Airport (EJH) in northwestern Saudi Arabia following a comprehensive two-year redevelopment and modernization program, culminating in the official resumption of commercial flight operations on May 24, 2026.

According to a press release issued by the RSG on Monday, commercial services commenced with five scheduled weekly flights operated by Saudia, including three flights from Riyadh and two from Jeddah, meeting current connectivity requirements for the region while paving the way for future international services, SPA reported.

This milestone reinforces Red Sea Global’s role as a key contributor to national infrastructure development beyond its tourism projects, reflecting its growing commitment to strengthening regional connectivity, enhancing public services, and supporting economic growth.

CEO of Red Sea Global Group John Pagano said: "This project goes far beyond upgrading an existing airport. It represents an investment in connecting communities, supporting economic development, and creating new opportunities for local residents. Today, Tabuk Region has an airport capable of receiving international flights, strengthening links with the rest of the Kingdom and the world."

Following the upgrade, Al Wajh International Airport is now capable of accommodating and operating most narrow-body commercial aircraft, including the Airbus A320 and Boeing 737, as well as seaplanes, providing operational flexibility to support future aviation growth.

The release added that passenger terminal capacity has increased from 100,000 to 500,000 passengers annually, with the airport capable of handling 330 passengers per hour during peak periods through four arrival and departure gates.

The airport’s architectural design draws inspiration from the historic urban character of Al Wajh and the coastline of Tabuk Region, reflecting local identity and celebrating the area’s cultural heritage.

The modernization program also included significant upgrades to passenger facilities, featuring expanded parking facilities. In addition, the airport is equipped to support seaplane and helicopter operations, further enhancing the integrated mobility ecosystem serving AMAALA.


Saudi Insurers’ Profits Jump to $251 Million on Investment Boom

Two employees of Bupa Arabia pose beside one of the company’s office buildings. (Bupa Arabia website)
Two employees of Bupa Arabia pose beside one of the company’s office buildings. (Bupa Arabia website)
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Saudi Insurers’ Profits Jump to $251 Million on Investment Boom

Two employees of Bupa Arabia pose beside one of the company’s office buildings. (Bupa Arabia website)
Two employees of Bupa Arabia pose beside one of the company’s office buildings. (Bupa Arabia website)

Saudi Arabia’s insurance sector is enjoying a period of strong recovery and growing operational stability, driven by the economic momentum generated by Vision 2030 projects and a tightening regulatory framework.

Reflecting this maturity, the combined net profits of 26 insurance companies listed on the Saudi Exchange (Tadawul) rose 34 percent in the first quarter of 2026 to SAR 943 million ($251.2 million), up from SAR 701 million ($186.8 million) a year earlier.

The sharp increase was fueled by a dual engine: continued growth in mandatory and health insurance business and a significant rise in investment income from insurers’ portfolios.

Industry profits were supported by expanding insurance activity, rising enrollment in health and motor insurance programs, stronger investment returns among leading companies, operational expansion, improved underwriting quality, and more effective risk management and reinsurance strategies.

Market Leaders Dominate Growth

Quarterly results highlighted an increasing concentration of profits among the sector’s largest players, widening the gap between market leaders and smaller insurers.

Seventeen companies reported profits, including 11 that recorded year-on-year earnings growth, while nine companies posted quarterly losses. Analysts say the divergence could accelerate mergers and acquisitions as smaller firms face mounting solvency requirements.

Bupa Arabia emerged as the sector’s dominant performer, accounting for roughly 41 percent of total industry profits. The company reported net earnings of SAR 387.3 million, supported by lower retained reinsurance contract expenses and stronger investment performance.

The Company for Cooperative Insurance (Tawuniya) ranked second with net profit of SAR 288.1 million, up 10 percent from a year earlier. The increase was driven by higher recoveries from reinsurance companies and growth in its investment portfolio.

Al Rajhi Takaful placed third, posting a 25 percent increase in profit to SAR 113.5 million, benefiting from operational expansion and stable investment returns.

Risk Management and Investment Gains

Commenting on the results, Dr. Suleiman Al-Humaid Al-Khalidi, a financial markets analyst and member of the Saudi Economic Association, said the first-quarter performance reflects the sustained operational momentum the sector has enjoyed in recent years.

“The sector continues to benefit from growth in health and motor insurance, along with improved risk-management and investment practices among major insurers,” Al-Khalidi told Asharq Al-Awsat.

He added that continued expansion in health insurance and strong investment returns should provide further support through 2026, particularly if interest rates remain favorable and Vision 2030-related economic activity continues.

According to Al-Khalidi, most of the sector’s earnings growth came from leading companies such as Bupa Arabia, Tawuniya, and Al Rajhi Takaful, which possess large insurance portfolios and broad customer bases. Their scale gives them a greater ability to generate sustainable growth and capitalize on operational efficiencies.

He also cited improved reinsurance outcomes, stronger investment returns, more disciplined underwriting, enhanced pricing practices, and better claims management as key contributors to profitability.

Consolidation on the Horizon

Mohamed Hamdy Omar, chief executive of G World, said the results indicate that the sector has entered a phase of strong recovery and operational stability.

He noted that market concentration has become increasingly apparent, with the largest companies capturing most of the industry’s earnings. The trend highlights the competitive gap between leading insurers and smaller firms.

Omar attributed the record profits to a combination of strategic and operational factors, particularly improvements in risk management and reinsurance. Disclosures from major insurers showed declining net retained reinsurance costs and higher recoveries from reinsurers, suggesting more effective contract structuring and risk transfer.

Omar expects the sector’s upward trajectory to continue, accompanied by a wave of mergers and acquisitions. With nine companies still reporting losses, pressure is likely to increase on smaller insurers to consolidate into financially stronger entities capable of meeting regulatory and competitive demands.

He also pointed to expanding opportunities in health and motor insurance, as well as newer products such as latent-defect insurance, travel insurance, and property-related coverage. However, he warned that aggressive price competition remains one of the industry’s main challenges, emphasizing the need for risk-based pricing to prevent profit erosion.

New Capital Framework

The sector’s outlook is also being shaped by regulatory reform. In April, the Saudi Insurance Authority announced the mandatory adoption of a Risk-Based Capital (RBC) Framework beginning Jan. 1, 2027. The framework will replace the current solvency regime for insurance and reinsurance companies.

The authority said the move is part of the National Insurance Sector Strategy and aims to strengthen efficiency, sustainability, and the sector’s contribution to Vision 2030 goals.

Under the new framework, insurers will be required to maintain capital levels that correspond to the nature and scale of the risks they assume, enhancing confidence in the sector and improving risk-management standards. The authority also said the framework would provide insurers with greater flexibility in investment allocation and allow them to raise capital through subordinated debt instruments.

The reform will help increase risk-based capital in Saudi Arabia’s insurance sector from SAR 25 billion to SAR 50 billion by 2030, broadly aligning the Kingdom’s solvency standards with international models while adapting them to the Saudi market.


Eni and Petronas Launch Gas Joint Venture in Southeast Asia

FILE PHOTO: The logo of Malaysian energy group National Petroleum Limited, commonly known as PETRONAS, is displayed at their booth during the LNG 2023 energy trade show in Vancouver, British Columbia, Canada, July 12, 2023. REUTERS/Chris Helgren/File Photo
FILE PHOTO: The logo of Malaysian energy group National Petroleum Limited, commonly known as PETRONAS, is displayed at their booth during the LNG 2023 energy trade show in Vancouver, British Columbia, Canada, July 12, 2023. REUTERS/Chris Helgren/File Photo
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Eni and Petronas Launch Gas Joint Venture in Southeast Asia

FILE PHOTO: The logo of Malaysian energy group National Petroleum Limited, commonly known as PETRONAS, is displayed at their booth during the LNG 2023 energy trade show in Vancouver, British Columbia, Canada, July 12, 2023. REUTERS/Chris Helgren/File Photo
FILE PHOTO: The logo of Malaysian energy group National Petroleum Limited, commonly known as PETRONAS, is displayed at their booth during the LNG 2023 energy trade show in Vancouver, British Columbia, Canada, July 12, 2023. REUTERS/Chris Helgren/File Photo

Italy's Eni and Malaysia's Petronas have established Searah, a 50-50 joint venture combining key energy businesses across Indonesia and Malaysia, the two companies said on Monday.

The move is part of Eni's so called 'satellite strategy' ⁠to spin off specific ⁠assets and develop them separately with the help of a partner, Reuters reported.

The new company will start from an initial production base of over 300,000 ⁠barrels of oil equivalent per day (boe/d), aiming to exceed 500,000 boe/d of sustainable production within the next three years, a joint statement said.

It will hold a portfolio of 19 gas-producing and development assets, 14 in Indonesia and five in Malaysia.

"Searah ⁠is ⁠a strong new entity in Southeast Asia, combining our expertise with that of Petronas to support the development of energy resources in Indonesia and Malaysia, with a strong commitment to environmental protection and local growth," Eni CEO Claudio Descalzi said.