Saudi Arabia Unifies Competitiveness, Business Under Agile Governance

A beneficiary looks at a brochure for the Saudi Business Center (Asharq Al-Awsat)
A beneficiary looks at a brochure for the Saudi Business Center (Asharq Al-Awsat)
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Saudi Arabia Unifies Competitiveness, Business Under Agile Governance

A beneficiary looks at a brochure for the Saudi Business Center (Asharq Al-Awsat)
A beneficiary looks at a brochure for the Saudi Business Center (Asharq Al-Awsat)

Saudi Arabia is moving ahead with restructuring its institutional framework to keep pace with the speed of economic transformation after the Cabinet decided to merge the National Competitiveness Center and the Saudi Business Center under the umbrella of the Saudi Center for Competitiveness and Business.

The move reshapes the business environment, accelerates reforms and strengthens governance to support a more attractive economy.

Commerce Minister Dr. Majid Al-Qasabi said following the Cabinet decision that the merger represents a pivotal regulatory step reflecting a strategic direction toward enhancing institutional integration, improving the efficiency of monitoring business environment challenges and speeding up reforms to facilitate doing business.

The step supports private sector empowerment and contributes to boosting the Kingdom’s competitiveness.

According to several specialists, the decision is not merely a cosmetic change, but a unification of direction and intensification of efforts toward a single goal: a more efficient, faster and globally competitive investment environment.

They said the merger reshapes the business landscape and accelerates reforms in the Kingdom.

Unifying the track

The move comes as the Kingdom continues restructuring its institutions to match the pace of transformation, most recently by merging the two centers to serve entrepreneurs and foreign investors alike in terms of efficiency, speed and competitiveness.

Specialists told Asharq Al-Awsat that the step is distinctly strategic and reflects the Kingdom’s adoption of “agile governance.”

They said merging the National Competitiveness Center with the Saudi Business Center is not just a change of name, but a unification of direction and consolidation of efforts to serve one objective: a global investment environment.

Institutional integration

Shura Council member Fadl bin Saad Al-Buainain told Asharq Al-Awsat that there is a close link between competitiveness and business, noting that competitiveness outcomes ultimately serve economic activities through support, incentives, facilitation and addressing challenges.

Al-Buainain said the decision to merge the National Competitiveness Center and the Saudi Business Center under the name Saudi Center for Competitiveness and Business aims to enhance institutional integration by reorganizing and combining two independent entities.

He added that the step will improve the quality and alignment of outputs, help achieve competitiveness targets and support the business sector simultaneously.

It will also enhance work efficiency, enable direct identification of challenges without the need to refer them to another entity, and accelerate completion, which in itself is a strategic objective that strengthens institutional efficiency, boosts the Kingdom’s competitiveness and supports the business sector.

Corrective decisions

Al-Buainain described the merger as a healthy regulatory process that contributes to reducing costs, focusing efforts and ensuring high-quality outputs aligned with strategic targets.

He stressed that the move followed a considerable period of independent operation and performance measurement before the merger decision was taken based on administrative and executive considerations.

He added that continuous review is a key feature of government work, enabling corrective strategic decisions that achieve overall benefit.

The step could mark the beginning of merging other interrelated government entities across sectors and services, contributing to more dynamic operations, faster completion, higher-quality outputs and better handling of challenges.

Shared factors

Osama bin Ghanem Al-Obaidi, adviser and professor of international commercial law, told Asharq Al-Awsat that the decision comes at an ideal time to achieve the goals of Vision 2030 by unifying efforts, simplifying procedures and creating a more efficient and globally competitive business environment.

Al-Obaidi said several shared factors made the merger a logical step, most notably improving the business environment, supporting the private sector, working with government entities to develop regulations, linking with competitiveness indicators, supporting economic transformation and implementing reforms, as well as relying on studies and economic analysis.

He added that the core common factor was that both entities were working along nearly the same axis of raising the competitiveness of the Saudi economy and facilitating doing business, albeit from complementary angles, which explains their consolidation into a single entity.



Saudi Arabia Consolidates Itself as Region’s Top Tourism Economy

Visitors at Riyadh Boulevard. (SPA)
Visitors at Riyadh Boulevard. (SPA)
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Saudi Arabia Consolidates Itself as Region’s Top Tourism Economy

Visitors at Riyadh Boulevard. (SPA)
Visitors at Riyadh Boulevard. (SPA)

Saudi Arabia is steadily consolidating its position as the Middle East’s largest tourism economy, underpinned by strong investment momentum and sweeping structural reforms under Vision 2030.

Data from the World Travel & Tourism Council (WTTC) showed a sharp rise in the sector’s contribution, reaching $178 billion in 2025. This represents about 46 percent of the region’s tourism economy, with growth of around 7.4 percent — above the regional average of 5.3 percent — underscoring an exceptional pace of expansion that has turned the Kingdom into a global destination where tourism, entertainment and digital solutions converge.

123 million tourists

This performance builds on momentum since the launch of Vision 2030. The total number of domestic and international tourists reached about 123 million in 2025, highlighting Saudi Arabia’s growing appeal as a global destination.

The business segment has also emerged as a key growth driver, with the Kingdom strengthening its position as a regional hub for exhibitions, conferences and international events, supporting more diversified and sustainable tourism demand.

This momentum is also evident in the entertainment sector, now a major pillar of tourism demand, as large-scale events expand and draw rising visitor numbers, reinforcing integration across the tourism ecosystem.

Webook tops $800 million in sales

Saudi ticketing platform Webook said transaction volumes on its platform reached SAR 3 billion (about $800 million), alongside expansion across four continents, its chief executive Nadeem Bakhsh told Asharq Al-Awsat.

Company data show that the platform, launched in 2016, has hosted more than 7,000 events and sold over 35 million tickets. It currently serves more than 17 million users across more than 180 countries, reflecting growing demand for digitally enabled live events.

Bakhsh said the demand generated by changes in the Saudi market “could not be efficiently met by major global companies,” adding that the platform was developed in a competitive environment “where only the best model survives.”

He revealed that the platform has handled ticketing operations for major events, including Riyadh Season and matches in the Roshn Saudi League, as well as international esports events, requiring high operational capacity to process millions of transactions in short periods.

On international expansion, the company has entered markets across the Middle East, North Africa and Asia, with recent expansion into Europe, supported by partnerships with sports teams, festivals and global artists.

Fighting the black market

To improve efficiency, Bakhsh said the platform is investing in artificial intelligence to enhance user experience through personalized recommendations and to manage high demand, alongside advanced systems to combat fraud and ticket resale on the black market.

IPO plans

On a potential listing, Bakhsh said: “We continuously study various options and strategies to finance growth, as any company seeking sustainable expansion would. Among the options theoretically available is an IPO, but there is no final decision or announced timeline at this stage.”

He added that “the company’s current focus is on business development and strengthening the platform’s value and partnerships in the markets where we operate.”

Major events drive growth

The developments come as Saudi Arabia’s entertainment sector expands rapidly, driven by public and private investment, becoming a key engine of tourism demand. Riyadh Season 2025 attracted more than 17 million visitors, with participation from over 2,100 companies, 95 percent of them local.

At the same time, the exhibitions and conferences sector is expanding quickly, now comprising more than 17,000 companies compared with around 400 in 2018, alongside 923 accredited event venues, reflecting the scale of transformation and the sector’s growing contribution to the national economy.


Gold Rebounds from Five-week Low but Inflation Fears Cap Gains

Gold bars with Chinese characters reading _Fortune Gold_ are seen at a gold shop in Hangzhou. (AFP)
Gold bars with Chinese characters reading _Fortune Gold_ are seen at a gold shop in Hangzhou. (AFP)
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Gold Rebounds from Five-week Low but Inflation Fears Cap Gains

Gold bars with Chinese characters reading _Fortune Gold_ are seen at a gold shop in Hangzhou. (AFP)
Gold bars with Chinese characters reading _Fortune Gold_ are seen at a gold shop in Hangzhou. (AFP)

Gold prices edged higher on Tuesday from a five-week low hit in the previous session, although gains were limited as elevated crude oil prices kept inflation fears alive and clouded the US interest rate outlook.

Spot gold rose 0.3% to $4,533.40 per ounce by 0417 GMT, after a more than 2% drop on Monday. ‌US gold ‌futures for June delivery inched 0.2% higher to $4,542.50.

"Prices ‌seem ⁠to be digesting ⁠a bit after the return of the 'war trade' across markets sent gold lower Monday," said Ilya Spivak, head of global macro at Tastylive.

However, gains were capped as Treasury "yields and the dollar pushed higher as a rebound in crude oil stoked inflation fears. That weighed against non-interest-bearing and anti-fiat gold," Spivak said.

The ⁠dollar rose and Brent crude hovered above $113 ‌a barrel as the US and ‌Iran continued to work towards a truce while trading blows over ‌the Strait of Hormuz.

The US military said on Monday ‌it destroyed six Iranian small boats and intercepted Iranian cruise missiles and drones as Tehran sought to thwart a new US naval effort to open shipping through the Strait of Hormuz, Reuters reported.

A stronger US currency ‌makes dollar-priced metals more expensive for holders of other currencies.

Meanwhile, higher crude oil prices can ⁠stoke inflation, increasing ⁠the likelihood of higher interest rates. While gold is considered an inflation hedge, high interest rates make yield-bearing assets more attractive, weighing on its appeal.

Traders have largely priced out US interest rate cuts for this year, with markets now seeing a 37% chance of a hike by March 2027, compared with 27% of a reduction a week earlier.

Investors now await a slew of key US data this week, including job openings, the ADP employment report, and the April payrolls report.

Spot silver was steady at $72.73 per ounce, platinum gained 1% to $1,964, and palladium was up 0.8% at $1,492.27.


Syrian Central Bank Allows Dealings With Global Electronic Payment Companies

Key benefits include allowing Syrians entering the country to use their international bank cards domestically (X).
Key benefits include allowing Syrians entering the country to use their international bank cards domestically (X).
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Syrian Central Bank Allows Dealings With Global Electronic Payment Companies

Key benefits include allowing Syrians entering the country to use their international bank cards domestically (X).
Key benefits include allowing Syrians entering the country to use their international bank cards domestically (X).

The Central Bank of Syria on Monday issued a decision allowing banks and local electronic payment companies to work with global electronic payment companies such as Visa and Mastercard, in a move seen as a step toward modernizing financial infrastructure and expanding digital inclusion.

Central Bank Governor Abdulkader Husrieh said in a statement the decision marks a strategic shift toward a more advanced digital economy and will help facilitate money transfers and payment transactions for Syrians both inside the country and abroad.

He added that the move opens the door to a new phase in the development of electronic payment systems and strengthens Syria’s integration into the global financial system after years of reliance on limited, traditional tools.

Husrieh said the decision enables banks and local electronic payment providers to broaden their services with more advanced and secure payment solutions for individuals and businesses.

Key benefits include allowing Syrians entering the country to use their international bank cards domestically, enabling wider use of Syrian-issued cards abroad, expanding the adoption of electronic payments, reducing reliance on cash, improving user experience, supporting e-commerce and startups, and enhancing the security and reliability of financial transactions.

The governor added that cooperation with global electronic payment companies will help transfer expertise and modern technologies to the local market, improving the efficiency and competitiveness of the financial sector.

The central bank said it continues to implement a package of reforms aimed at rebuilding financial institutions and strengthening monetary policy tools, alongside upgrading electronic payment systems and expanding the digitalization of banking services, in a bid to restore international financial connectivity and create a more efficient and transparent environment to support economic recovery.