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Saudi Culture Minister, MBC GROUP Sign Agreement to Operate Cultural TV Channel

Saudi Culture Minister Prince Badr bin Abdullah bin Mohammed bin Farhan signed an agreement with MBC GROUP Chairman Waleed bin Ibrahim Al Ibrahim. SPA
Saudi Culture Minister Prince Badr bin Abdullah bin Mohammed bin Farhan signed an agreement with MBC GROUP Chairman Waleed bin Ibrahim Al Ibrahim. SPA
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Saudi Culture Minister, MBC GROUP Sign Agreement to Operate Cultural TV Channel

Saudi Culture Minister Prince Badr bin Abdullah bin Mohammed bin Farhan signed an agreement with MBC GROUP Chairman Waleed bin Ibrahim Al Ibrahim. SPA
Saudi Culture Minister Prince Badr bin Abdullah bin Mohammed bin Farhan signed an agreement with MBC GROUP Chairman Waleed bin Ibrahim Al Ibrahim. SPA

Saudi Culture Minister Prince Badr bin Abdullah bin Mohammed bin Farhan signed an agreement Wednesday with MBC GROUP Chairman Waleed bin Ibrahim Al Ibrahim to launch and operate a television channel that celebrates Saudi cultural heritage to enhance the pioneering status of the Kingdom as the hub of culture in the region and meet the targets of the Saudi Vision 2030.

The planned channel will start streaming in September and will be broadcast on the MBC satellite package and on Shahid.net.

It targets both the intellectual elite and the wider public and will be broadcasting interactive programs on the Kingdom's rich cultural heritage 24/7.

The channel also seeks to increase Saudi content and presence in the global innovation system with unique programs of literature, poetry, theater, cinema, fashion, and culinary arts, targeting local and international audiences.

In addition to the channel, the agreement also stipulates the launch of a digital media platform specialized in producing video content for online platforms, as well as publishing articles, podcasts, and documentaries to expand the scope of work of local content creators and connect them with a network of experts in the field.

The establishment of the channel coincides with the Kingdom witnessing a Saudi Vision 2030-driven cultural renaissance to meet the ambitions of a new generation eager to keep pace with accelerated technological revolutions.

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Murakami Tells Alma Mater He Was a ‘Terrible Student'

This picture taken on June 29, 2024 shows Japanese author Haruki Murakami posing during a photo call following a performance entitled the “Haruki Murakami produce Murakami JAM vol.3 – A hot and gentle fusion night”, at the Sumida Triphony Hall in Tokyo. (AFP)
This picture taken on June 29, 2024 shows Japanese author Haruki Murakami posing during a photo call following a performance entitled the “Haruki Murakami produce Murakami JAM vol.3 – A hot and gentle fusion night”, at the Sumida Triphony Hall in Tokyo. (AFP)
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Murakami Tells Alma Mater He Was a ‘Terrible Student'

This picture taken on June 29, 2024 shows Japanese author Haruki Murakami posing during a photo call following a performance entitled the “Haruki Murakami produce Murakami JAM vol.3 – A hot and gentle fusion night”, at the Sumida Triphony Hall in Tokyo. (AFP)
This picture taken on June 29, 2024 shows Japanese author Haruki Murakami posing during a photo call following a performance entitled the “Haruki Murakami produce Murakami JAM vol.3 – A hot and gentle fusion night”, at the Sumida Triphony Hall in Tokyo. (AFP)

Publicity-shy Japanese author Haruki Murakami told his alma mater Tuesday that he was far from being a model scholar, as he collected an honorary degree in a rare public appearance.

"It feels kind of strange being given the award, considering what a terrible student I was," said Murakami to laughter from the audience at Waseda University.

"I would skip classes and forget about studying. I was just doing whatever I wanted and causing loads of trouble to the university," the 75-year-old said.

The degree is therefore a "pretty generous gesture on Waseda's part," the novelist, dressed in academic regalia, told the rapturous audience of hundreds of admiring fans and Waseda students.

Awarding the honorary doctorate, Tokyo's prestigious Waseda University hailed the "cosmopolitan atmosphere" of Murakami's work and his ability "freewheelingly to zigzag between the real and the surreal".

The author of "Norwegian Wood" and "Kafka on the Shore" is known for his intricate tales of the absurdity and loneliness of modern life, which have been translated into about 50 languages.

Perennially tipped for a Nobel prize, Murakami is a reclusive figure and famously media-shy.

Readers of his works are drawn into the "Murakami world" where giant frogs challenge office workers in battle and mackerel rain down from the sky.

"The City and Its Uncertain Walls", his first full-length novel in six years, hit shelves in Japan last year, and copies of its English translation were released in November.

In his short, self-deprecating speech, Murakami said he had "gained absolutely nothing" from his previous six honorary doctorates -- all awarded by universities abroad -- calling them "useless".

"It's not like they come with pension money... And just because you have honorary doctorates doesn't mean your books sell," he quipped to another bout of laughter.

This is not to say, he added, that he is not grateful to his alma mater.

"Had I not enrolled in Waseda, I might have not pursued the career as a novelist at all," Murakami said, calling the award a milestone in his "life cycle".

Typical of his taciturn style, Murakami offered no clue as to what his next project will be, but he ended his speech on a bright note.

"I want to keep writing good novels," he said.