Saudi Arabia Participates in World Travel Market to Showcase its Unique Destinations

A general view of Riyadh city, Saudi Arabia, February 20, 2022. REUTERS/Mohammed Benmansour
A general view of Riyadh city, Saudi Arabia, February 20, 2022. REUTERS/Mohammed Benmansour
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Saudi Arabia Participates in World Travel Market to Showcase its Unique Destinations

A general view of Riyadh city, Saudi Arabia, February 20, 2022. REUTERS/Mohammed Benmansour
A general view of Riyadh city, Saudi Arabia, February 20, 2022. REUTERS/Mohammed Benmansour

Saudi Arabia, the world’s fastest-growing tourism destination, is taking part, once again, in the World Travel Market (WTM), held in London from November 6 to 9, to promote tourism.
More than 75 representatives of the most important tourist destinations, such as AlUla, Diriyah, Al Soudah, historic Jeddah, of ministries and agencies, of the most important international hotel chains, airlines, travel and tourism companies, and tour operators, in addition to a number of “Nusuk” platform partners, take part in the event; the number marks a 48% increase over the previous participation, according to SPA.
The Kingdom will be present in an interactive pavilion that projects the Saudi hospitality and culture, highlights unique destinations and inspiring experiences and reflects its natural and climatic diversity.
Minister of Tourism and Chairman of the Board of Directors of the Saudi Tourism Authority Ahmed bin Aqeel Al-Khatib said: “With pride, Saudi tourism is enhancing its remarkable and distinguished presence at WTM in London, through more than 75 partners of the Saudi tourism sector, to contribute to highlighting destinations, offers and events, and reinforce the Kingdom’s leadership position in the field of sustainable tourism.”
“The Kingdom of Saudi Arabia’s participation in important global forums is expanding year after year, which confirms our firm commitment to advancing the growth and prosperity of the global tourism sector, and achieving the goals of Saudi Vision 2030, by highlighting the enormous investment opportunities and inviting the whole world to explore inspiring tourism experiences, which only exist in Saudi Arabia", Al-Khatib added.
For his part, Tourism Authority CEO Fahd Hamidaddin said: “Our participation this year in the WTM comes to confirm to our partners our commitment to providing everything new and of quality, and today we bring the largest number of destinations, products and service providers, in order to attract larger numbers and segments of international travelers.”

The Kingdom of Saudi Arabia has held the presidency of the Executive Council of the United Nations World Tourism Organization (UNWTO) since 2022; it was re-elected to the position in October 2023. It also hosts the World Tourism Organization's first regional office in the Middle East.



Hira Cultural District Launches ‘Summer of Hira’ Events

Located next to Jabal Al-Nour, one of Makkah’s most famous landmarks, the district opens its doors daily to visitors from around the world  - SPA
Located next to Jabal Al-Nour, one of Makkah’s most famous landmarks, the district opens its doors daily to visitors from around the world - SPA
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Hira Cultural District Launches ‘Summer of Hira’ Events

Located next to Jabal Al-Nour, one of Makkah’s most famous landmarks, the district opens its doors daily to visitors from around the world  - SPA
Located next to Jabal Al-Nour, one of Makkah’s most famous landmarks, the district opens its doors daily to visitors from around the world - SPA

The Hira Cultural District on Saturday launched the activities of “Summer of Hira,” which will run until Saturday, August 8th.

The events, designed to cater to both residents and visitors of the Makkah Region, include various activities such as 360-degree corners, ice cream and juice service, camel and horse rides, painting workshops, calligraphy sessions, and displays by productive families. Additionally, there will be a kids’ zone, a caravan, and events featuring pets, birds, and a photo contest, SPA reported.

Visitors can also experience a unique cultural journey at the Revelation Exhibition, which features life-sized models of the Cave of Hira and a large screen narrating the story of the revelation to the Prophet Muhammad (Peace Be Upon Him).
Located next to Jabal Al-Nour, one of Makkah’s most famous landmarks, the district opens its doors daily to visitors from around the world, showcasing Saudi Arabia's advancements in developing historical sites and enriching the religious and cultural experience of its guests. The district offers a unique and enriching experience, providing an entertaining, cultural, and historical journey into the past that leaves a lasting impression.
Spanning approximately 67,000 square meters, it accommodates a diverse range of tourists from various nationalities and social segments.