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Saudi Arabia Participates in World Travel Market to Showcase its Unique Destinations

A general view of Riyadh city, Saudi Arabia, February 20, 2022. REUTERS/Mohammed Benmansour
A general view of Riyadh city, Saudi Arabia, February 20, 2022. REUTERS/Mohammed Benmansour
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Saudi Arabia Participates in World Travel Market to Showcase its Unique Destinations

A general view of Riyadh city, Saudi Arabia, February 20, 2022. REUTERS/Mohammed Benmansour
A general view of Riyadh city, Saudi Arabia, February 20, 2022. REUTERS/Mohammed Benmansour

Saudi Arabia, the world’s fastest-growing tourism destination, is taking part, once again, in the World Travel Market (WTM), held in London from November 6 to 9, to promote tourism.
More than 75 representatives of the most important tourist destinations, such as AlUla, Diriyah, Al Soudah, historic Jeddah, of ministries and agencies, of the most important international hotel chains, airlines, travel and tourism companies, and tour operators, in addition to a number of “Nusuk” platform partners, take part in the event; the number marks a 48% increase over the previous participation, according to SPA.
The Kingdom will be present in an interactive pavilion that projects the Saudi hospitality and culture, highlights unique destinations and inspiring experiences and reflects its natural and climatic diversity.
Minister of Tourism and Chairman of the Board of Directors of the Saudi Tourism Authority Ahmed bin Aqeel Al-Khatib said: “With pride, Saudi tourism is enhancing its remarkable and distinguished presence at WTM in London, through more than 75 partners of the Saudi tourism sector, to contribute to highlighting destinations, offers and events, and reinforce the Kingdom’s leadership position in the field of sustainable tourism.”
“The Kingdom of Saudi Arabia’s participation in important global forums is expanding year after year, which confirms our firm commitment to advancing the growth and prosperity of the global tourism sector, and achieving the goals of Saudi Vision 2030, by highlighting the enormous investment opportunities and inviting the whole world to explore inspiring tourism experiences, which only exist in Saudi Arabia", Al-Khatib added.
For his part, Tourism Authority CEO Fahd Hamidaddin said: “Our participation this year in the WTM comes to confirm to our partners our commitment to providing everything new and of quality, and today we bring the largest number of destinations, products and service providers, in order to attract larger numbers and segments of international travelers.”

The Kingdom of Saudi Arabia has held the presidency of the Executive Council of the United Nations World Tourism Organization (UNWTO) since 2022; it was re-elected to the position in October 2023. It also hosts the World Tourism Organization's first regional office in the Middle East.

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Multi-Billion-Dollar Art Districts to Be Developed as Part of Diriyah Project in Saudi Arabia

The announcement was made during the second edition of the “Bashayer - Delivering our Future” annual event. (SPA)
The announcement was made during the second edition of the “Bashayer - Delivering our Future” annual event. (SPA)
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Multi-Billion-Dollar Art Districts to Be Developed as Part of Diriyah Project in Saudi Arabia

The announcement was made during the second edition of the “Bashayer - Delivering our Future” annual event. (SPA)
The announcement was made during the second edition of the “Bashayer - Delivering our Future” annual event. (SPA)

Diriyah Company announced on Wednesday the details of two high-profile multi-billion-dollar educational and arts districts to be developed as part of the $63.2 billion Diriyah project on the outskirts of Riyadh.

The announcement was made during the second edition of its annual international event “Bashayer - Delivering our Future”, which gathered global investors, hospitality companies, construction firms, infrastructure experts and sports, arts, culture, tourism and retail sector representatives, Diriyah Company said in a statement.

The two new districts, the Qurain Cultural District and the Northern District, are proof of the accelerating growth and development of Diriyah, one of the world’s biggest and most unique urban development projects spanning an area of 14 square kilometers.

The Qurain Cultural District is set to become a vibrant global hub where culture meets modern urban living. It will offer a diverse range of arts, retail, office, and residential spaces for people to live, work, shop local brands, and enjoy local dining experiences.

Its cultural offerings will include a cinema, museums, and several academies focused on writing, traditional Najdi architecture and mud building, Arabic music, culinary arts, performing arts, and theater. It will also include two world-class hotels and branded residences: the Ritz-Carlton Diriyah, with 195 rooms and 165 residences, and the Address Diriyah, offering 204 rooms and 60 serviced apartments.

The district will feature 19 mixed-use buildings, including office, retail, and residences, 10 of which have various boutique office options, and a wide range of retail space and dining venues.

The development of the Qurain Cultural District will proceed under a SAR5.8 billion ($1.55 billion) contract.

Development work in the Northern District began following the announcement of a partnership contract worth SAR7.8 billion ($2 billion) in July 2024.

The Northern District, said the release, will transform Diriyah into a global hub for scholars, students, and visionaries. It will feature the King Salman Foundation, museums, a university, a library, and a lively public square. It will also host the newly announced Capella Diriyah, a 100-room luxury hotel that represents Capella Hotels and Resorts' first venture in the Middle East.

Work on the Northern District is already under way after a SAR7.8 billion ($2 billion) joint venture contract was awarded to China State Construction Engineering Cooperation Limited and El Seif Engineering Contracting Co. Ltd.

Commenting on the new high-profile districts, Diriyah Company Group CEO Jerry Inzerillo said: “Qurain Cultural District and Northern District are two of the most important and significant areas of the Diriyah masterplan, and demonstrate the range and diversity of what Diriyah has to offer.”

“They will both become global centers of excellence, of knowledge, learning and creativity as Diriyah once more becomes a gathering place for the world. We are delighted to share details of these major developments at Bashayer and share once more the unique range of investment opportunities and partnerships the Diriyah Company has to offer the world,” he added.

The Diriyah project is one of Saudi Arabia’s five giga-projects supported by the Public Investment Fund, the world's fifth-largest sovereign wealth fund. It aims to provide homes for 100,000 residents, create 178,000 jobs, attract 50 million visitors annually, and contribute $18.6 billion to Saudi Arabia’s GDP.