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2nd Edition of AlUla Camel Cup Announced by RCU

This year's competition falls in the "Year of the Camel" - SPA
This year's competition falls in the "Year of the Camel" - SPA
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2nd Edition of AlUla Camel Cup Announced by RCU

This year's competition falls in the "Year of the Camel" - SPA
This year's competition falls in the "Year of the Camel" - SPA

The Royal Commission for AlUla (RCU) said that the second edition of AlUla Camel Cup will be held in collaboration with the Saudi Camel Federation in the Old Oasis from April 24 to 27, 2024.
This year's competition falls in the "Year of the Camel", which the Kingdom declared in recognition of the significant cultural value of the camel and its enduring link to Saudi Arabian heritage.
According to SPA, significant cash prizes and trophies will be awarded to winners, encourage participation and raise the level of the competition.
RCU Chief Sports Officer Ziad Alsuhaibani said that AlUla Camel Cup is a prominent event in the global camel competitions, and that it strengthens the Kingdom's position as a premier global hub for heritage sports.
RCU's Vice President of Destination Management and Marketing Rami AlMoallim said that AlUla Camel Cup resonates with the passion of Saudi society, and has a deep cultural significance as it reflects the Kingdom's enduring heritage and traditions.
The success of the inaugural tournament last year emphasized the importance of camels in Arab culture, seamlessly connecting the past with the present.

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Saudipedia, Saudia Airlines Partner to Showcase Kingdom's Culture

The agreement was signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah. (SPA)
The agreement was signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah. (SPA)
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Saudipedia, Saudia Airlines Partner to Showcase Kingdom's Culture

The agreement was signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah. (SPA)
The agreement was signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah. (SPA)

Saudipedia, a Ministry of Media initiative, and Saudia Airlines signed a cooperation agreement on Wednesday to promote and exchange national content, bolster the Kingdom’s cultural identity, and enrich the traveler experience on Saudia Airlines flights.

The agreement, signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah, covers various areas of cooperation, including boosting marketing strategies and exploring mutual interests.

The partnership underscores both organizations' dedication to advancing Saudi Arabia's cultural and knowledge products.

A key aspect of the agreement is the display of diverse Saudipedia content — visual, audio, and written — through Saudia Airlines' in-flight entertainment system, ensuring that travelers, both domestic and international, have access to reliable information about the Kingdom.

The Saudipedia initiative is part of the Human Capability Development Program under Vision 2030. Its goal is to provide comprehensive encyclopedic content reflecting Saudi Arabia's cultural, social, economic, political, geographical, and historical realities, establishing it as a definitive source of knowledge for regional, Arab, and international media and knowledge platforms covering Saudi affairs.