AlUla Royal Commission Signs Strategic Partnership with China's Henan Province

AlUla Governorate and Henan Province are working towards protecting cultural heritage - SPA
AlUla Governorate and Henan Province are working towards protecting cultural heritage - SPA
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AlUla Royal Commission Signs Strategic Partnership with China's Henan Province

AlUla Governorate and Henan Province are working towards protecting cultural heritage - SPA
AlUla Governorate and Henan Province are working towards protecting cultural heritage - SPA

The Royal Commission for AlUla (RCU) signed a strategic partnership with the Cultural Heritage Administration of Henan Province, aimed at preserving heritage.
The signing comes in line with the RCU's goals to enhance the global partnership network within the framework of the Saudi-Chinese partnership.
The partnership includes enhancing knowledge and shared resources with a focus on archaeology, preserving cultural heritage and museums, research collaboration, talent development, tourism, and other cultural exchanges.
The partnership includes establishing a technology-driven archaeological laboratory, conducting excavation activities, engaging in research, and fostering connections between heritage sites in AlUla and Henan.
Additionally, it involves implementing collaborative exchange programs, participating in exhibitions and events, and utilizing museum technologies such as virtual reality and augmented reality.
AlUla has joined as a founding member of the International Tourism Alliance of Silk Road Cities, within the framework of supporting cultural cooperation and connectivity between Saudi Arabia and China.
The alliance aims to lay the foundations for long-term fruitful cooperation and knowledge exchange among cities of significant tourism, historical, and cultural importance within and beyond China.
With its membership among the 58 founding cities from 26 countries across different continents, AlUla will participate in international forums, delegations, and events to enhance tourism and sustainable development in the northwestern region of the Arabian Peninsula and among the alliance's member cities, SPA reported.
AlUla Governorate and Henan Province are working towards protecting cultural heritage, given their rich history as crossroads of civilizations. AlUla has been home to successive civilizations for over 200,000 years, while Henan is the third-largest province in China with a population of 100 million and houses five out of six archaeological projects on the origins of Chinese civilization.
Both AlUla and Henan are home to UNESCO World Heritage sites with a shared history spanning over 1,400 years along the ancient incense and Silk Roads, representing a common heritage as capitals of ancient empires.
The agreement coincides with the exhibition "AlUla, Wonder of Arabia," currently held at the Palace Museum in Beijing, which is listed as a UNESCO World Heritage site, until April 11. This exhibition has attracted over 250,000 visitors. It features several sections, exhibits, archaeological pieces, and heritage items from historical sites in AlUla.
The partnership comes along with programs and initiatives aligned with AlUla Vision in harmony with Saudi Vision 2030.



Pharrell Advocates for Reviving Arts Competitions for 2028 Olympics at Louis Vuitton Event 

Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
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Pharrell Advocates for Reviving Arts Competitions for 2028 Olympics at Louis Vuitton Event 

Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)

If given the chance, Pharrell Williams would reintroduce arts competition into the Olympics, reviving a tradition that's been missing for nearly 80 years.

Williams is aiming to reinstate arts competitions back on the world's biggest sports stage, starting with raising awareness through his star-studded Louis Vuitton event Thursday in Paris. He passionately shared his goal to see the tradition revived by the Olympics in 2028 the night before the Games’ opening ceremony.

“We get to remind people that at one point, the Olympics actually had the arts as a section that ran all these competitions,” Williams before the event. “Sculpture, architecture, visual arts. The idea we get to put the arts back in. ... Why not take this moment to bring awareness?”

Art competitions first came into fruition at the 1912 Olympics in Stockholm with medals awarded in five categories: architecture, literature, music, painting and sculpture. However, the International Olympic Committee ended the competitions in the 1948 games. An attempt to bring it back was denied four years later.

Williams, the musician-turned-designer, hosted the ritzy A-list event at the Louis Vuitton Foundation building. Attendees included popular figures such as LeBron James, Steven Spielberg, Mick Jagger, Zendaya, Anna Wintour, Charlize Theron, Serena Williams, Rosalía, Snoop Dogg, Queen Latifah and Zac Efron.

Williams called the inside of the event like an “indoor carnival.” He curated a select group of world-renowned artists including KAWS, Daniel Arsham and Derek Fordjour to design interactive art installations.

Some of the sports represented at the event included archery, tennis, basketball and equestrianism along with carnival games. “The game will begin on the inside tonight,” he said.

Through donations, Williams said he wanted the event to support Olympic hopefuls as well as 36 athletes across 11 different countries who are competing on the Refugee Olympic Team this year.

“We get to raise money for the other athletes who don't have the means to get the gear or proper training equipment,” said Williams, who added that he spoke about creating music for the games with Thomas Bach, the president of the IOC.

The famed producer said he recorded a track called “Triumph is Cosmos.”

“This is like the victory lap around the solar system,” he said.