AlUla Camel Cup Returns to Showcase Saudi Heritage

The Royal Commission for AlUla (RCU) and the Saudi Camel Racing Federation (SCRF) have partnered to bring forth the highly anticipated second edition of the AlUla Camel Cup. (SPA)
The Royal Commission for AlUla (RCU) and the Saudi Camel Racing Federation (SCRF) have partnered to bring forth the highly anticipated second edition of the AlUla Camel Cup. (SPA)
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AlUla Camel Cup Returns to Showcase Saudi Heritage

The Royal Commission for AlUla (RCU) and the Saudi Camel Racing Federation (SCRF) have partnered to bring forth the highly anticipated second edition of the AlUla Camel Cup. (SPA)
The Royal Commission for AlUla (RCU) and the Saudi Camel Racing Federation (SCRF) have partnered to bring forth the highly anticipated second edition of the AlUla Camel Cup. (SPA)

The Royal Commission for AlUla (RCU) and the Saudi Camel Racing Federation (SCRF) have partnered to bring forth the highly anticipated second edition of the AlUla Camel Cup. The event kicked off on Wednesday at the Mughayra Heritage Sports Village and will span over four days with the participation of some of the brightest names in the sport from various nations.

The event is an exceptional experience that offers a myriad of activities, valuable prizes, cultural experiences, and art and visual performances to enhance the event.

Activities include camel riding, the “Light Bright” experience, the art of henna, and Arabic calligraphy light shows after sunset.

RCU guests will be treated to a unique local experience that includes roasting and tasting traditional Saudi coffee, discovering local and international flavors at distinctive food and beverage outlets and regional food brands, trendy camel race streetwear, souvenirs, and crafts that reflect AlUla's heritage and history.

AlUla Camel Cup 2024 will also host the AlUla “Design Award” ceremony on Friday. The winning camel covers will be on display in the heart of the heritage village.

In its first edition, the event attracted thousands of participants from around the world, and this year it is expected to witness an even greater turnout, especially with the Ministry of Culture declaring 2024 as the “Year of the Camel”, celebrating its prominent role and place in Saudi culture and heritage.



Saudipedia, Saudia Airlines Partner to Showcase Kingdom's Culture

The agreement was signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah. (SPA)
The agreement was signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah. (SPA)
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Saudipedia, Saudia Airlines Partner to Showcase Kingdom's Culture

The agreement was signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah. (SPA)
The agreement was signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah. (SPA)

Saudipedia, a Ministry of Media initiative, and Saudia Airlines signed a cooperation agreement on Wednesday to promote and exchange national content, bolster the Kingdom’s cultural identity, and enrich the traveler experience on Saudia Airlines flights.

The agreement, signed by Saudipedia CEO Khaled Qattan and Saudia Vice President of Marketing Essam Akhonbay in Jeddah, covers various areas of cooperation, including boosting marketing strategies and exploring mutual interests.

The partnership underscores both organizations' dedication to advancing Saudi Arabia's cultural and knowledge products.

A key aspect of the agreement is the display of diverse Saudipedia content — visual, audio, and written — through Saudia Airlines' in-flight entertainment system, ensuring that travelers, both domestic and international, have access to reliable information about the Kingdom.

The Saudipedia initiative is part of the Human Capability Development Program under Vision 2030. Its goal is to provide comprehensive encyclopedic content reflecting Saudi Arabia's cultural, social, economic, political, geographical, and historical realities, establishing it as a definitive source of knowledge for regional, Arab, and international media and knowledge platforms covering Saudi affairs.