Cultural Development Fund Concludes Participation in 10th Saudi Film Festival

The Saudi Film Festival is a prominent annual event featuring and celebrating diverse films and screenplays that have witnessed remarkable development over the years - SPA
The Saudi Film Festival is a prominent annual event featuring and celebrating diverse films and screenplays that have witnessed remarkable development over the years - SPA
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Cultural Development Fund Concludes Participation in 10th Saudi Film Festival

The Saudi Film Festival is a prominent annual event featuring and celebrating diverse films and screenplays that have witnessed remarkable development over the years - SPA
The Saudi Film Festival is a prominent annual event featuring and celebrating diverse films and screenplays that have witnessed remarkable development over the years - SPA

The Cultural Development Fund (CDF) wrapped up its participation in the 10th annual Saudi Film Festival (SFF). The fund's third consecutive sponsorship of the Saudi Film Festival has come to solidify its role as a key supporter and financial enabler to enrich and stimulate the growth of a vibrant Saudi film sector, according to a CDF news release.
According to the statement, the festival which is celebrating its 10th anniversary was organized by the Saudi Cinema Association in collaboration with the King Abdulaziz Center for World Culture (Ithra) and with the support of the Film Commission. It took place from May 2nd to May 9th in Dhahran.
According to SPA, the fund's active participation in the eight-day Festival featured a pavilion within the Production Market Exhibition, welcoming guests and film enthusiasts and showcasing its financing and non-financing solutions.
Leading the conversation was the "Film Sector Financing Program," a cornerstone initiative through which the fund supports entities across the film sector. This initiative encompasses everything from film and TV content development to infrastructure, heavy equipment, filming equipment, sound, makeup, and more.
Additionally, the fund showcased its suite of non-financing solutions, including its "Consultations" and "Vouchers" services, which enable creatives to enhance their projects' readiness.
As an integral part of its participation in the Production Market, the CDF engaged in a thought-provoking dialogue session titled "Saudi Support Funds" alongside Ithra and the Red Sea Fund. Faris Alaskar, the fund's representative, took centre stage, shedding light on the comprehensive support extended by the Film Sector Financing Program to industry businesses while exploring the promising opportunities within the Kingdom's burgeoning film industry.
The Production Market's closing ceremony witnessed a tribute to the Cultural Development Fund, acknowledging its invaluable sponsorship of the festival and its pivotal role in championing and supporting the film industry.
The Saudi Film Festival is a prominent annual event featuring and celebrating diverse films and screenplays that have witnessed remarkable development over the years. In this year's edition, the film funded by CDF, "Ahlam Alasr," a cinematic creation by the talented Godus Brothers, competed in the "Feature Film" category, captivating audiences as part of the festival's film screening schedule.
The CDF was founded in 2021 to enhance the cultural landscape within Saudi Arabia further. It is organizationally linked to the National Development Fund to promote the development of a self-reliant cultural sector. The fund actively supports various cultural activities and projects, facilitates investment, and seeks to improve the domestic cultural sector's profitability in alignment with the National Culture Strategy and Saudi Vision 2030.



Pharrell Advocates for Reviving Arts Competitions for 2028 Olympics at Louis Vuitton Event 

Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
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Pharrell Advocates for Reviving Arts Competitions for 2028 Olympics at Louis Vuitton Event 

Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)

If given the chance, Pharrell Williams would reintroduce arts competition into the Olympics, reviving a tradition that's been missing for nearly 80 years.

Williams is aiming to reinstate arts competitions back on the world's biggest sports stage, starting with raising awareness through his star-studded Louis Vuitton event Thursday in Paris. He passionately shared his goal to see the tradition revived by the Olympics in 2028 the night before the Games’ opening ceremony.

“We get to remind people that at one point, the Olympics actually had the arts as a section that ran all these competitions,” Williams before the event. “Sculpture, architecture, visual arts. The idea we get to put the arts back in. ... Why not take this moment to bring awareness?”

Art competitions first came into fruition at the 1912 Olympics in Stockholm with medals awarded in five categories: architecture, literature, music, painting and sculpture. However, the International Olympic Committee ended the competitions in the 1948 games. An attempt to bring it back was denied four years later.

Williams, the musician-turned-designer, hosted the ritzy A-list event at the Louis Vuitton Foundation building. Attendees included popular figures such as LeBron James, Steven Spielberg, Mick Jagger, Zendaya, Anna Wintour, Charlize Theron, Serena Williams, Rosalía, Snoop Dogg, Queen Latifah and Zac Efron.

Williams called the inside of the event like an “indoor carnival.” He curated a select group of world-renowned artists including KAWS, Daniel Arsham and Derek Fordjour to design interactive art installations.

Some of the sports represented at the event included archery, tennis, basketball and equestrianism along with carnival games. “The game will begin on the inside tonight,” he said.

Through donations, Williams said he wanted the event to support Olympic hopefuls as well as 36 athletes across 11 different countries who are competing on the Refugee Olympic Team this year.

“We get to raise money for the other athletes who don't have the means to get the gear or proper training equipment,” said Williams, who added that he spoke about creating music for the games with Thomas Bach, the president of the IOC.

The famed producer said he recorded a track called “Triumph is Cosmos.”

“This is like the victory lap around the solar system,” he said.