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Pharrell Advocates for Reviving Arts Competitions for 2028 Olympics at Louis Vuitton Event 

Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
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Pharrell Advocates for Reviving Arts Competitions for 2028 Olympics at Louis Vuitton Event 

Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)
Pharrell Williams upon arrival at the Louis Vuitton Foundation on the eve of Paris Olympics opening ceremony, at the 2024 Summer Olympics, Thursday, July 25, 2024, in Paris, France. (AP)

If given the chance, Pharrell Williams would reintroduce arts competition into the Olympics, reviving a tradition that's been missing for nearly 80 years.

Williams is aiming to reinstate arts competitions back on the world's biggest sports stage, starting with raising awareness through his star-studded Louis Vuitton event Thursday in Paris. He passionately shared his goal to see the tradition revived by the Olympics in 2028 the night before the Games’ opening ceremony.

“We get to remind people that at one point, the Olympics actually had the arts as a section that ran all these competitions,” Williams before the event. “Sculpture, architecture, visual arts. The idea we get to put the arts back in. ... Why not take this moment to bring awareness?”

Art competitions first came into fruition at the 1912 Olympics in Stockholm with medals awarded in five categories: architecture, literature, music, painting and sculpture. However, the International Olympic Committee ended the competitions in the 1948 games. An attempt to bring it back was denied four years later.

Williams, the musician-turned-designer, hosted the ritzy A-list event at the Louis Vuitton Foundation building. Attendees included popular figures such as LeBron James, Steven Spielberg, Mick Jagger, Zendaya, Anna Wintour, Charlize Theron, Serena Williams, Rosalía, Snoop Dogg, Queen Latifah and Zac Efron.

Williams called the inside of the event like an “indoor carnival.” He curated a select group of world-renowned artists including KAWS, Daniel Arsham and Derek Fordjour to design interactive art installations.

Some of the sports represented at the event included archery, tennis, basketball and equestrianism along with carnival games. “The game will begin on the inside tonight,” he said.

Through donations, Williams said he wanted the event to support Olympic hopefuls as well as 36 athletes across 11 different countries who are competing on the Refugee Olympic Team this year.

“We get to raise money for the other athletes who don't have the means to get the gear or proper training equipment,” said Williams, who added that he spoke about creating music for the games with Thomas Bach, the president of the IOC.

The famed producer said he recorded a track called “Triumph is Cosmos.”

“This is like the victory lap around the solar system,” he said.

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Italy’s Vintage Trains Lure Tourists off Beaten Track 

Passengers on the vintage carriage "cento porte", which means hundred doors in English, look through the windows at the train station in Palena, Italy July 21, 2024. (Reuters)
Passengers on the vintage carriage "cento porte", which means hundred doors in English, look through the windows at the train station in Palena, Italy July 21, 2024. (Reuters)
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Italy’s Vintage Trains Lure Tourists off Beaten Track 

Passengers on the vintage carriage "cento porte", which means hundred doors in English, look through the windows at the train station in Palena, Italy July 21, 2024. (Reuters)
Passengers on the vintage carriage "cento porte", which means hundred doors in English, look through the windows at the train station in Palena, Italy July 21, 2024. (Reuters)

As it rolls across Italy's central regions, a vintage diesel locomotive towing carriages from the 1930s and 1950s crosses the forests of the Majella National park and the Abruzzo highlands, giving tourists on board a glimpse of hidden hamlets.

Across its just over 100 kilometers (62 miles), the so-called Italian Transiberian rail line, also known as the Park Railway, slips into gorges, snakes into 58 tunnels and braves huge viaducts.

It was the first of some 1,000 kilometers of line to have re-opened under a project by Fondazione FS, part of state-controlled national rail company Ferrovie dello Stato (FS).

The "Timeless tracks" project takes tourists to forgotten parts of Italy, offering an alternative to the fast-paced, mass tourism of the major cities.

"These are tracks that have lived through different eras, they have carried soldiers to the front, cows to pasture... they were mistakenly considered unproductive during the 1960s and 70s but are now once again of value," Luigi Cantamessa, who heads Fondazione FS, told Reuters.

Inspired by train travel in Switzerland, the project now carries 45,000 tourists a year across its 13 lines. Fondazione FS expects to open two new ones by 2026, both in the southern region of Sicily.

"What were considered to be the dry branches of Italy's train network, have now proved to be the green shoots," Cantamessa added.

NO FROZEN PIZZAS

"People are used to cities and places, like Florence, that everyone knows.. but then there are other areas that need to be discovered. (This) is the right kind of tourism that does not spoil the authenticity of places," said Norma Pagiotti, a 28-year-old from Florence travelling on the train with two friends.

With arrival numbers above pre-pandemic levels, popular European travel destinations including Venice have introduced measures aimed at managing visitor numbers amid rising concerns about overcrowding.

"The train reminds me of my youth, I feel a bit nostalgic for the things of the past, which were simpler, now everything is fast, short-lived," says Caterina Quaranta, from Taranto in southern Italy, sitting on the wooden seats of the train.

The trips attract Italians and foreigners, a lot of families and children, younger people who get off to hike and cycle, and older people "who have time to spare", explained Laura Colaprete, a local guide.

"It's for those who don't want mass market, cluttered destinations. A conscious traveler, who is looking for something special," said Cantamessa of Fondazione FS. "These are not trips that serve you frozen pizza for lunch," he added.

FOLK MUSIC AND LOCAL FOOD

After climbing up almost 1,000 meters in altitude, the Transiberian's first stop is in Palena, a medieval hill-top town known for its breathtaking views over the national park.

Traditional folk music accompanies people getting off the train, with local delicacies such as lamb skewers and soft pancakes made with an iron mold, known as pizzelle, and products by local artisans awaiting them at the station.

"The train helps several small towns around here. This line was a dead line before," said Gino Toppi, 60, as he helped his wife with the food stall in the small station.

Milan's Bocconi University recently estimated that for every euro spent by passengers on tickets - which cost between 30 euros and 70 euros ($32.50 - $76)- up to a further 3 euros are spent on food, accommodation, tours and souvenirs.

That helps to support the economy of villages that have long lost population due to the dwindling birth rate and younger people leaving for the bigger cities

"There certainly are benefits, this is a way to show my products," said Annalisa Cantelmi, a herbalist.

"These tourists are slowly discovering these new territories, their traditions and people," she added.