The Culinary Arts Commission announced on Monday the launch of "Irth," a new store and cafe concept celebrating and supporting Saudi Arabia's culinary heritage.
With locations in Madinah, Jeddah, and Riyadh, "Irth", meaning "heritage" in Arabic, aims to provide a platform for local chefs and producers to showcase their talents and products.
The initiative seeks to support and promote local chefs by featuring unique Saudi dishes and offering a space for local producers to showcase and sell their products to a broader audience.
The first "Irth" stores are set to open in Madinah and Jeddah in mid-September, with the Riyadh branch scheduled to follow in October, according to the commission.
The commission hopes to encourage culinary innovations and elevate the profile of Saudi cuisine both locally and globally through this project. "Irth" is envisioned as a hub for local culinary talent, allowing Saudi chefs to present creative interpretations of traditional dishes and fostering collaboration and innovation among local producers and food industry specialists.
