Saudi Arabia’s RCU Signs Agreement with National Archaeological Museum of Naples

The National Archaeological Museum of Naples joins RCU’s network of cultural partners
The National Archaeological Museum of Naples joins RCU’s network of cultural partners
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Saudi Arabia’s RCU Signs Agreement with National Archaeological Museum of Naples

The National Archaeological Museum of Naples joins RCU’s network of cultural partners
The National Archaeological Museum of Naples joins RCU’s network of cultural partners

The Royal Commission for AlUla (RCU) has signed a new strategic partnership with the National Archaeological Museum of Naples to display a collection of artifacts in Saudi Arabia and AlUla for the first time.

The museum joins RCU’s network of cultural partners, aligning with heritage and educational institutions from the United Kingdom, France, China, and Italy to collaborate on preserving, studying, and celebrating AlUla’s 20,000-year-old heritage.

Established in 1777, the National Archaeological Museum of Naples is a prominent landmark in one of Italy’s heritage capitals. It houses some of Europe’s most treasured cultural artifacts, including exceptionally well-preserved Roman and Greek statues, bronze pieces, mosaics, and other artworks.

This agreement between the two sides paves the way for transferring a selection of artifacts from Naples in southern Italy to AlUla northwest of the Arabian Peninsula, showcasing masterpieces from the museum. The exhibition will feature 15 artifacts from historical cities and landmarks like Pompeii, Herculaneum, and Rome. It will be a cultural highlight of the Ancient Kingdoms Festival 2024, held in AlUla from November 7 to 30. Also, the exhibition will include AlUla’s international archaeology symposium for visitors.

The partnership builds on a governmental agreement between Saudi Arabia and Italy signed in May 2023 to enhance cultural preservation, knowledge sharing, and heritage protection. Last year, a team of heritage narrators from AlUla visited Naples to gain deeper insights into the museum’s collections.

This strategic partnership includes a comprehensive program of collaborative projects spanning AlUla’s cultural landscapes and heritage sites. Teams from both RCU and the museum are involved in integrating these efforts with opportunities for knowledge sharing, capacity building, and skill development on both sides.



Saudi Culture, Commerce Ministers Sign MoU to Empower Entrepreneurs in Cultural Sector

The partnership seeks to empower cultural entrepreneurs and organizations - SPA
The partnership seeks to empower cultural entrepreneurs and organizations - SPA
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Saudi Culture, Commerce Ministers Sign MoU to Empower Entrepreneurs in Cultural Sector

The partnership seeks to empower cultural entrepreneurs and organizations - SPA
The partnership seeks to empower cultural entrepreneurs and organizations - SPA

Saudi Minister of Culture Prince Badr bin Abdullah bin Farhan and Minister of Commerce and Chairman of the Board of Directors of the Small and Medium Enterprises General Authority (Monsha’at) Majid Al-Kassabi signed a memorandum of understanding (MoU) on Wednesday at the Ministry of Culture in Al-Bujairi district, Diriyah.

According to SPA, the MoU aims at fostering collaboration between the Ministry and Monsha’at, particularly through business incubators and accelerators tailored to the cultural sector.
The partnership seeks to empower cultural entrepreneurs and organizations by offering targeted training programs designed to address sector-specific needs. It also includes strategic consulting services to strengthen entrepreneurs' skills and advance their projects through innovative, sustainable approaches. These efforts aim to generate substantial economic and cultural impacts, promote awareness, and raise knowledge about investment opportunities and growth potential in the cultural sector.
Key elements of the agreement focus on enhancing commercial innovation and integrating modern technologies for small and medium-sized cultural enterprises, ultimately contributing to a thriving cultural landscape and bolstering their role in the local economy.
The MoU aligns with the Ministry of Culture’s broader strategy to build strategic partnerships across sectors. It aims to empower entrepreneurs and innovators by providing access to essential resources and opportunities, advancing the cultural sector, and fostering a climate of creativity and innovation in line with the objectives of the National Strategy for Culture under Saudi Vision 2030.